The ReWork with Allison Tyler Jones

Allison Tyler Jones
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The ReWork with Allison Tyler Jones

Wouldn’t it be great to have a combination business coach, psychologist, comedian and BFF to encourage you on those hard days when you’re ready to give up the whole photography biz? A friend who will tell it to you straight, challenge your thinking and inspire you to completely ReWork your business? That’s exactly what you can expect from the ReWork Podcast with your host, portrait photographer and entrepreneur, Allison Tyler Jones. Her specialty? Motivating you to uniquely brand, profitably price and confidently sell your best work, all while giving your clients an experience they’ll never forget. Each episode is designed to give you tools for immediate action in the areas that will create the most value for your business.

  1. 21 НОЯБ.

    136 - Are You Overwhelming Your Clients? Pt. 3: Too Many Choices

    Being an expert means confidently guiding clients using your vision and skill. As portrait photographers, it’s up to us to help clients document their memories, and decide where each portrait will “live” in their space. The problem is, we offer TOO MANY CHOICES. Showing too many images to clients is probably the single, biggest sales mistake I see photographers making.  As a result, clients are overwhelmed and paralyzed trying to decide between images we should have already tightly curated for them. Our expertise is to show clients what images truly resonate - the meaningful image, not an endless parade of slightly different images where none stand out or feel special.  Free yourself from overwhelm; try this exercise, force yourself to streamline and focus on a single, compelling image to capture each concept (or pose) that you’ve photographed. Does just the thought of doing this give you an ulcer? That’s just fear talking. Fear that showing more makes the experience more valuable.  It doesn’t. In fact, the opposite is true. Showing less, but better images, is a super power and one that will have your sales meetings moving more quickly and your sales closing faster.  Let’s turn that fear into power. I challenge you to show less, and offer more focus; focus on the meaning and emotion in each image that makes them special. Tune in this week as I wrap up this three-part miniseries: Are You Overwhelming Your Clients? Part 3: Too Many Choices  Are you ready to help clients stress less and by showing less? Tune in, and let’s bring clarity to your client’s choices.  Make 'less is more' not just a saying but a way of working. Let's Do It! In this episode, you will learn the importance of How simplifying choices for clients can prevent decision paralysis and enhance satisfactionMore choices does not always mean betterHow too many options can create anxiety and confusionCurating images with a skilled eye to deliver the best choice and value to clientsHow guiding clients with expertise and a clear vision helps them feel confident in their decisionsReducing the number of images shown by 30% and how that can lead to smoother sales appointments Timestamps:[01:00] This episode addresses avoiding excess choices with your clients. [02:28] Offering too many product options increases client anxiety and decision paralysis. [05:07] Guiding clients through fewer, curated choices shows expertise and makes selection easier for them. [08:10] With a focused vision, combine your talent with clients’ unique needs to showcase tailored options. [10:47] Only present clients with the best image from each pose, avoiding overwhelming choices. [13:24] Presenting fewer options helps clients choose confidently without second-guessing themselves. [15:53] Limiting individual images of each family member prevents clients from feeling overwhelmed. [17:59] To help prevent decision fatigue, offer a curated selection. [20:27] Clients don’t actually want to see every possible image or product option, so curation is so important. [24:54] ATJ's challenge for listeners: reduce session elements by 30% to avoid overwhelming clients with choices and experiences. [27:05] ATJ encourages confidence in offering clients a curated, streamlined experience as the true value. Click here to listen! PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” – If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).  Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now! You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework  We’d love to hear your thoughts, suggestions and ideas!  Links and Resources: Download a Transcript Ultimate Client Consultation Form Barry Schwartz - The Paradox of Choice: Why More Is Less Do The ReWork Website | Instagram Allison Tyler Jones Website | Instagram | LinkedIn

    29 мин.

  2. 14 НОЯБ.

    135 - Are You Overwhelming Your Clients? Pt. 2: Too Much “Experience”

    Are you overwhelming your clients with too much experience? You know, the creative whirlwind that sounds like a great idea during your brainstorm session but that, in real life, might just be a tad too much.  You want your clients to have an AMAZING, UNFORGETTABLE experience with you.  An experience they brag about to others.  An experience that transcends just getting their “picture taken.” An experience they can’t get anywhere else.  But are you overdoing it on experience to the point that it becomes overwhelming or even exhausting to your client? Join us for Part 2 of our discussion about Client Overwhelm.  Tune in as I explore how creative ADD coupled with self-doubt can drive you to keep adding more and more: more outfits, backgrounds, or props than anyone needs. Hours of hair, makeup, multiple locations and hours of shooting.  More is more right? Wrong. Remember, your job is to focus on what the client truly needs and to provide a memorable, but not exhausting, session. In this episode I’ll explore the idea of shooting with intention, sharing some tips on how to refocus our energy so that we’re delivering not just memories but meaningful products. I’ll help you make a mindset shift from adding on all the extra stuff to focusing on what means the most to your client, in the session and after.  You’ll learn about the absolute magic of creative constraints.  Trust me, narrowing down is where your genius shines. From managing variables to embracing simplicity, this episode is all about refining your approach for clients who are thrilled with your process AND can’t wait for their next session with you. Be sure to tune in next week for our third and final episode of this series when I discuss how to determine if you’re overwhelming clients with too many choices. Let's Do It! In this episode, you will learn the importance of simplifying the client experience and eliminating unnecessary variablesfocusing on the finished product rather than an elaborate, drawn-out experienceusing the concept of the "minimum effective dose" to determine the smallest amount of effort or time neededcreative constraints and how they can enhance focus and creativity, allowing photographers to capture the most impactful images with simplicitypre-session consultations to create a clear agenda, aligning client expectations with achievable outcomes Timestamps:[01:03] This week's episode discusses how overwhelming clients with too much experience can hurt business. [03:17] Overcomplicating the process and adding too much can overwhelm clients. [06:57] The solution is to shift focus from experience to selling the finished product, guiding with consultation. [09:25] Using a consultation form and creative constraints helps simplify the process and focus on essentials. [11:13] Focus on shooting just enough images and experiences to meet the desired outcome. [14:26] Limit unnecessary variables. [17:15] Simplify sessions by reducing things like outfit changes and locations. [19:37] Focus on the finished product and simplify the experience by narrowing creative decisions to match the client’s needs. [22:10] Narrowing variables and focusing on what’s best for the client creates a valuable, efficient experience. [24:38] Review areas where you've added overwhelm, simplify, and focus on the minimum effective dose for desired results. Click here to listen! PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” – If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).  Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now! You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework  We’d love to hear your thoughts, suggestions and ideas!  Links and Resources: Download a Transcript Ultimate Client Consultation Form The ReWork #113: Who Are You and What Are You Actually Selling? The 4-Hour Workweek by Tim Ferris Do The ReWork Website | Instagram Allison Tyler Jones Website | Instagram | LinkedIn

    28 мин.

  3. 7 НОЯБ.

    134 - Are You Overwhelming Your Clients? Pt. 1: Too Many Words

    Are You Losing Clients by Saying Too Much? We all want informed clients, but here’s the truth: too much information can backfire. As photographers, we often overwhelm clients by piling on details—especially with words. And when that happens, confusion takes over, and we risk losing them altogether. In this kickoff episode of our “Overwhelming Clients” series, we’re diving into the first culprit: word overload. With the best intentions, we try to explain everything, but too often, it muddies our message and weakens our brand. Here’s the thing: more isn’t always better. Adding more layers, more options, more words—thinking it’ll make clients love us more?  That’s usually a recipe for overwhelm. Not to worry, we’re here to help you clean up the conversational clutter. Listen in to discover the common signs that you’re over talking and overwhelming your clients and get actionable steps to cut through the noise and deliver a clear, powerful message. A message that gets everyone on the same page but doesn’t weigh clients down with TMI.  In this episode, you’ll learn: How many creatives overwhelm clients with too many options, experiences, and words, leading to confusionThe two primary causes of client overwhelm - the creative's own ADD brain tendencies and insecurities about their abilitiesWhy overloading clients with information or choices can hinder business growthWhy simplification is key, focusing on essential communication, breaking information into bite-sized pieces, and ensuring clarity in what the brand offersThe importance of listening to client cues and maintaining concise, focused communicationReady to give your client experience a serious tune-up? Let’s clear the path to a stronger, simpler, and more sustainable studio. Let’s do this! Timestamps: [01:04] Today's episode covers how creatives often overwhelm clients due to insecurity and an "add more" mindset. [03:42] To build a successful portrait studio, simplify communication and expertly guide clients without overwhelming them. [05:52] Too much information can overwhelm clients, so focus on clear, concise communication to avoid barriers. [08:20] It's important to aim for concise, clear explanations and active listening. [11:58] Simplify your client interactions, conveying only essential information to guide them through each step. [14:52] Simplify interactions by focusing on clients' needs, reading social cues, and keeping initial calls short. [17:01] We provide custom, family-focused photo sessions, guided consultations, and efficient planning. [20:05] I aim to help clients define their vision and simplify the client onboarding process. [22:39] Review your client onboarding process and streamline communications to be clear and concise. [24:03] Identify areas where you overwhelm clients with excessive wording and experience. Click here to listen! [LINK TO THIS EPISODE] PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts “I love ATJ & The ReWork!.” – If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).  Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now! You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework  We’d love to hear your thoughts, suggestions and ideas!  Links and Resources: Download a Transcript Ultimate Client Consultation Form Donald Miller - Building a StoryBrand: Clarify Your Message So Customers Will Listen Greg McKeown - Essentialism: The Disciplined Pursuit of Less Do The ReWork Website | Instagram Allison Tyler Jones Website | Instagram | LinkedIn

    26 мин.

  4. 31 ОКТ.

    133 - ReWork Vault Series: Marketing Right Now: Finding, Creating, Attracting Quality Clients with Drake Busath

    This golden nugget of marketing genius has been pried from the ReWork Vault to give you a fresh shot of marketing inspiration.  Marketing is, hands down, one of the most requested discussion topics here on The ReWork. Why? Because marketing is hard! And it takes a lot of time, energy, and you never really know what is going to work. Especially in uncertain economic times, it can be difficult to know where to spend your marketing time and money. That’s why Drake Busath is joining the podcast again today. The gold standard of portrait photography in Salt Lake City, Busath Photography has been in business for 50 years. Drake purchased the business from his parents and his boys are now the third generation photographers to take over the studio.  With all that experience, Drake knows a thing or two about marketing through both good economic times and bad. He’s done it all and he’s found several sure-fire ways to keep his brand at the forefront of the market in his area for the 40+ years he has been in the studio. So listen on to find out what is working in marketing portraits right now. In this episode, you’ll learn how to: Map out email campaigns for the whole year.Run children’s events to get new families in the door.Design promotions that are on-brand.Create eye-catching mailers that showcase quality.Trying new marketing ideas and seeing if they are sustainable. Here’s a glance at this episode: [03:15] - In the 40 years of his career, Drake has been through a booming economy and recessions.[04:19] - Drake shares the promotion driven style of email marketing and the efforts surrounding mailings that clients interact with.[07:10] - Drake’s studio does a Children’s Day event a few times a year to drive new young families coming in.[08:54] - It’s important to show products and not just images.[10:17] - Drake can’t maintain email promotions and stay consistent on his own.[12:03] - Employees can dual task, especially receptionists who are the first to talk to clients on the phone.[14:27] - One of the ways Drake keeps these children’s events on brand is to keep them themed by season, not holidays.[17:08] - These events differ from mini-sessions by being during the week and by being on site.[19:34] - After these events, families come back to the studio to order, just like regular sessions.[21:41] - Using Mailchimp, Drake has a team member build campaigns and schedule them out at the beginning of the year.[22:57] - Drake continues to use mailers as they have been successful through the years. He combines promotional deals and attractive design.[26:19] - The family sessions that include a high school graduate are typically the best clients for Busath Photography.[27:51] - This year, Drake is promoting an album with high school graduation sessions to include the variety they are shooting.[30:47] - Drake shares some exceptions he makes and some of the times he caves for certain client requests.[32:46] - Every other year, Drake sends out a catalog for services and products.[34:22] - Busath Photography offers a lot of different services and the catalog listings are powerful as a mailer and to have around the studio.[37:18] - The catalog is very attractive and acts as a brand ambassador.[39:20] - Be hesitant to say that something is free. Clients have to earn these promotions.[41:07] - Reach out to Drake through his website to get a copy of his catalog.[43:19] - You can’t do everything. Choose the marketing platforms that work for you.[45:00] - You will try something that will be successful for a while but isn’t sustainable.[46:21] - Plan to have a good website designed as it has been the best advertising for Busath.[47:32] - Room view images have been impactful.[49:42] - Drake and Allison have teamed up for an amazing opportunity in France.[54:01] - Drake does workshops in Italy as well which you can find out more about by clicking here.[59:26] - In the current economy, things can be tough, but Drake and Allison are seeing some good trends. Click here to listen! [LINK TO THIS EPISODE] PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” – If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).  Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now! You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework  We’d love to hear your thoughts, suggestions and ideas!  Links and Resources: Download a Transcript Drake Busath: Website | Instagram | Italy Workshops Do The ReWork Website | Instagram Allison Tyler Jones Website | Instagram | LinkedIn

    1 ч. 2 мин.

  5. 24 ОКТ.

    132 - ReWork Vault Series: Having a Successful Initial Client Call

    We are cracking open the ReWork Vault and re-releasing some of our most popular episodes in time to get you inspired and motivated to survive the busy season.  Today’s episode has ranked as one of the top 3 episodes every season since the ReWork Podcast began!  It’s all about the First Client Phone Call, where the tone is set for everything to follow.  Have you ever wondered if you can create a business out of portrait photography?  You may want to increase your income, and your first thoughts are to find more clients.  However, instead of trying to attract MORE clients, consider attracting BETTER clients.  Maybe you need a better way of doing business altogether; one that attracts great clients who love what you do and see the value in it? This episode was recorded with our former client coordinator, Jessica Mackey, and we chatted about all things client contact and how to find and attract your best clients! When she first started with ATJ Photo, Jessica was terrified of calling new clients.  “I did everything I could to put off making that phone call.”  Of course, there were certain types of questions that were scarier to field than others.  “When anybody talked about investment, the cost and expense. That’s something that has to be addressed early on and depending on how the conversation goes, it sets the tone for the rest of the phone call.” She soon found that focusing on connection creates a sense of value for new leads who called about service inquiries. Jessica also realized the value in relating to potential clients from a parent’s perspective, adding more connection points.  “You’re looking for ways to validate and make it clear that you want to know more. Setting a feeling of caring about the person on the other line gives them a phenomenal first experience, setting the expectations for future points of contact and service.” Jessica’s experience has shown that focusing on clients and not focusing on yourself is the most effective way to achieve new client buy-in.  “Everything you say to the client has to circle back to them.”  This is about them, NOT YOU, so make sure you always refer back to the person you are talking to. Listen in to find out: How multitasking affects your convo.How to answer the most difficult questions a potential customer can ask you.Learn how to ask more questions and dig deeper into the initial consultation.PLUS The importance of transparency in your business from the get-go.Your First Phone Calls may never be the same! Timestamps: [0:03:40] Jessica’s first experience with new client calls. [0:06:08] What she was trying to avoid when she was postponing calling new clients. [0:07:52] Scariest questions to field when Jessica was taking calls. [0:12:51] Leading the conversation asking details to make a connection. [0:15:58] Relating to clients from a parent’s perspective. [0:19:03] Using the initial consult to reconnect with clients when they are planning their shoot. [0:22:42] Why you should assume that everyone is your client. [0:24:00] How to answer the most difficult questions clients will ask you. [0:29:12] The client’s contact sequence of events and how to set up appointments. [0:32:06] Little nuances in your conversation make the biggest difference. [0:38:09] Other than price, what is the second most difficult conversation to have with a potential client. Click here to listen! [LINK TO THIS EPISODE] PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” – If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).  Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now! You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework  We’d love to hear your thoughts, suggestions and ideas!  Links and Resources: Download a Transcript ATJ’s Ultimate Client Consultation Form - Free Download Do The ReWork Website | Instagram Allison Tyler Jones Website | Instagram | LinkedIn

    47 мин.

  6. 17 ОКТ.

    131 - Layers of Love: Deeper Client Connections (with Tim Walden)

    This episode featuring the incredible Tim Walden is all about transforming the portrait process by building trust with your clients. Tim lays it all out for us, talking about treating every client like family (like his 50-odd cousins) and how that approach brings sincerity and genuine connection into the mix. I have always found it valuable to develop a framework for how we view our clients, and Tim's insights really resonated with me. How do you relate to your clients - as family, friends, or maybe something more professional? Tim also discusses how his father's influence shapes his work today and how photography is not just about capturing images for him but about blending art with emotion and telling compelling stories. We also talk about why client connections are important, the art of leading a session with confidence, and the importance of crafting a powerful narrative in every portrait. Tim’s focus on simplicity in clothing and backgrounds allows the complexity of human stories to stand out, and his idea of incorporating letters on the back of each portrait to create deeper connections in a family is a stroke of brilliance. Join Tim and I as we explore how taking control and building trust can elevate your portrait business to another level.  Let's Do It! In this, episode, you will learn the importance of Building client relationships and learning why treating clients like family can help establish sincerity and trustBalancing art and business and discovering how to thread authenticity into sales and marketingNarrative-driven photography and how focusing on storytelling enhances the emotional connection in portraitsCreating authentic portraits and understanding the impact of learning clients' stories and personalities before sessionsLeadership and confidence and gaining insights into taking control during sessionsClarity and consistency in branding and recognizing the value of maintaining a clear personal style to attract the right clients Timestamps:[0:03:34] Tim treats his clients like family and believes that sincerity makes service genuine rather than manipulative. [0:06:03] ATJ believes that each business owner should find an authentic way to view clients. [0:07:21] Tim emphasizes nurturing sincere relationships to enhance client confidence and service quality. [0:09:57] Tim's early passion for photography focused on storytelling before financial concerns. [0:12:37] Hear how Tim markets his photography through storytelling, prioritizing emotional narratives over technical skills. [0:15:27] ATJ values incorporating letters to add depth and meaning to the photography experience. [0:16:50] Learn how Tim learns clients' stories beforehand and enhances the authenticity of the portraits which he captures. [0:19:49] Tim prefers a controlled environment to capture genuine connections and emotions during photo sessions. [0:22:26] Many photographers hesitate to take control during sessions, impacting their results. [0:23:06] Having a parent present can hinder sessions. [0:25:28] Clients want more than technical skills; they seek leadership and flattering poses during sessions. [0:27:10] Tim explains how clothing choices significantly impact portraits. [0:29:55] ATJ emphasizes how photographers must prioritize authentic moments over client demands. [0:31:35] Consistency in style builds clarity and helps guide clients without too much variety. [0:34:44] Trust yourself to make decisions; mistakes are acceptable, but clarity and consistency are essential! [0:36:43] Tim adds that it's important to measure your art's worthiness by clarity, technical excellence, emotion, investment, and consistency. [0:39:46] Loyal clients appreciate your work and refer others, helping you attract the right customers! [0:42:34] ATJ argues that confidence is key when redirecting clients to make better choices for their art. [0:43:16] Tim discusses how he uses clients' words to highlight emotional impacts when discussing photos in the sales room. [0:46:40] Clients often underestimate size; I prefer showing results to help guide their decisions. [0:48:47] Tim asserts that discussing art's placement requires addressing unvoiced client concerns during calls and meetings. [0:51:50] Providing information upfront helps clients choose experiences; creativity thrives within defined boundaries. [0:53:34] ATJ adds that attempting to replicate one's past work lacks impact because each subject has a unique story. [0:55:07] Unveiling art loses its magic when replicating previous work; uniqueness is very important in photography. [0:58:27] Educating clients and sharing truths helps both artists and clients succeed in photography. [1:00:55] Tim explains how true service involves leading and guiding clients. Click here to listen! [LINK TO THIS EPISODE] PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” – If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).  Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now! You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework  We’d love to hear your thoughts, suggestions and ideas!  Links and Resources: Download a Transcript Do The ReWork Website | Instagram Allison Tyler Jones Website | Instagram | LinkedIn Tim Walden Website | Facebook | Instagram | YouTube

    1 ч. 4 мин.

  7. 10 ОКТ.

    130 - ReWork Vault Series: 5 Steps to Prep Your Holiday Season

    We are cracking open the ReWork Vault and re-releasing some of our most popular episodes in time to get you prepped for the upcoming busy season.  After a long summer, getting back into the real swing of things at work can feel like pushing the proverbial boulder up the hill.  💡Do you need some new concepts and ideas to inspire upcoming sessions?  🖌️Does the studio need to be painted?  👀Is the studio even clean? 👀 📸What “surprise and delight” trick will you have up your sleeve for clients this season?  You don’t want to be making these decisions during your busiest time of the year, so make them NOW.  In today’s episode, Jessica, ATJ’s former Client Coordinator and I will share our best tips to avoid creative burn-out, inspire new ideas to ensure that this holiday season is your best yet. We’ll be discussing the physical elements of your studio that you should focus on before the holiday season starts, how to make your clients feel extra special, ways to refresh your inspiration (which will benefit you as the artist, as well as your clients), and more. If you’re ready to kick things into gear in your business this season, and really “WOW” your clients, this is the episode for you. And because we want to support you all we can, we’ve created a FREE downloadable PDF  The 5 Key Steps to Getting Ready for Your Busy Season  full of tips and ideas to get your own creative wheels turning. Let’s Do It!  Timestamps: [0:01:02] The holidays are coming, and this episode is going to make this holiday season your best yet!  [0:02:04] Where you can find the downloadable PDF that corresponds with today’s episode. [0:03:59] The most common struggles experienced during the crazy busy season.  [0:04:38] A strategy that we use to ensure that our calendar is filled with clients we love most.  [0:07:24] Steps we take to refresh our studio space to ready it for the holiday season.  [0:09:35] Jessica’s infamous popcorn faux pas, and a reminder to be thoughtful of the scent in your studio. [0:11:24] Examples of the ways that we keep our studio fresh and refreshed.  [0:13:03] Factors that I take into consideration when I have clients in my salesroom.  [0:14:08] The time when we make any adjustments to the business, and examples of what those adjustments might be. [0:17:38] Reworking your inspiration; our third tip for the fall season. [0:19:07] What I do to fuel my inspiration.   [0:21:23] How I make each experience with returning clients new and exciting.   [0:24:38] Why I love this creative restriction of working in studio.   [0:25:30] How we keep our holiday cards concepts creative and custom.  [0:28:01] The value of challenging yourself in every portrait session.  [0:30:47] Ideas for making our clients feel special.  [0:34:29] Overcoming the challenges that parents experience when bringing their children for a session.  [0:37:11] A recap of the 5 key steps that we discussed today.   Click here to listen! [LINK TO THIS EPISODE] PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” – If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).  Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now! You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework  We’d love to hear your thoughts, suggestions and ideas!  Links and Resources: Download a Transcript The 5 Key Steps to Getting Ready for Your Holiday Season   Do The ReWork Website | Instagram Allison Tyler Jones Website | Instagram | LinkedIn

    41 мин.

  8. 3 ОКТ.

    129 - Pricing and Philosophy with Gregory Daniel

    Gregory Daniel is back in The ReWork studio, and he’s got another soap box to speak from. This time, he’s talking about FEAR of pricing our work, FEAR of embracing the value of what we do and the FEAR of change in our industry.  We discuss why so many photographers struggle with valuing their art. It’s a challenge that hits home for so many of us who started out driven by creative passion but need to transition to a more business-minded approach because, hey, we have bills to pay, and, more importantly, we are providing VALUE to our clients. Gregory shares insights into the industry’s shift from film to digital and how that massive change affected not just the actual photographic work but also the way we connect with clients. A change that is still affecting the industry today. One key takeaway is the importance of getting your mind right about your business and staying relevant in a changing world. And speaking of change, we’ll use AI (ChatGPT) in real time to investigate pricing a 16x20 (you’ll love this!)  We’ll also discuss reframing how we look at what we are actually selling our clients and the value that has.  We talk about dreaming big and maintaining creative discipline while making sure that your business is up to current challenges and has been built to withstand future changes.  Greg's insight and philosophy is sure to inspire you to rethink your pricing strategy, embrace change, and find new ways to thrive in this dynamic industry, so get ready for a thought-provoking conversation that just might change the way you view the value of your work.. Let's Do It! In this episode, Greg and I discuss Mindset Shift: make the transition from a hobbyist mindset to a business, especially in how you value your work and subsequently price itAdapt to Change: how the shift from film to digital photography created challengesUnderstand The Value of Physical Product: the need for photographers to focus on creating and pricing physical products rather than treating digital files as the productDream Big: why to give yourself permission to envision new possibilities and business models that can lead to growth and expansion Here’s a glance at this episode: [5:15] - Gregory reflects on the industry's struggles with pricing and emphasizes the need for a business mindset.[7:06] - Fear can be overcome in change management, but the industry faces a failing business model.[10:26] - Gregory points out how many professionals have resisted the shift to digital photography, leading to stagnation.[12:24] - Digital technology accelerated changes in photography, causing loss of important business principles.[15:29] - The photography community has split into two camps, with younger women pursuing looser styles and lacking effective mentorship.[16:15] - Gregory criticizes influencers for treating digital as a product rather than just an additional tool.[19:19] - Gregory touches upon how his shift to an art-focused business model during the digital transition boosted sales.[21:19] - Clients value physical artifacts over digital files, valuing lasting memories.[24:57] - Gregory suggests trying gallery-style pricing to change how people see product value[27:46] - ATJ discusses pricing for 16x20 canvas prints, ranging from $75 to over $600.[30:44] - Gregory emphasizes creating a clear brand and pricing around a single focus.[32:58] - ATJ advises resisting client-driven product lines and focusing on what the photographer truly wants.[35:30] - Envisioning possibilities leads to change, even if it's a gradual process.[36:35] - Gregory highlights the importance of giving oneself permission to dream to spark change.[38:55] - For ATJ, deciding to stop photographing weddings opened up space for new inspiration.[40:27] - Gregory advises focusing on one main product first to establish a clear brand and voice.[43:29] - ATJ likens building mystique around a brand to luxury handbags.[44:56] - Dreaming big is key to achieving sustainable success, not just minor adjustments.[46:54] - Many creative industries operate on unsustainable models.[48:02] - Gregory compares running a photography business to being commissioned as an artist.[51:31] - Gregory shares that he encourages his children to integrate work and passion, creating a harmonious and fulfilling life.[53:11] - Gregory values spreading love and connection as a way to enrich lives and open new opportunities.[55:19] - Gregory enjoys the Smartless podcast and finds timeless wisdom in old books and pamphlets.[58:00] - ATJ stresses the importance of building long-term relationships with loyal clients. Click here to listen! [LINK TO THIS EPISODE] PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” – If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).  Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now! You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework  We’d love to hear your thoughts, suggestions and ideas!  Links and Resources: Download a Transcript Smartless Podcast Do The ReWork Website | Instagram Allison Tyler Jones Website | Instagram | LinkedIn Gregory Daniel Website | Instagram | Facebook | X

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Wouldn’t it be great to have a combination business coach, psychologist, comedian and BFF to encourage you on those hard days when you’re ready to give up the whole photography biz? A friend who will tell it to you straight, challenge your thinking and inspire you to completely ReWork your business? That’s exactly what you can expect from the ReWork Podcast with your host, portrait photographer and entrepreneur, Allison Tyler Jones. Her specialty? Motivating you to uniquely brand, profitably price and confidently sell your best work, all while giving your clients an experience they’ll never forget. Each episode is designed to give you tools for immediate action in the areas that will create the most value for your business.

Информация

  • Автор
    Allison Tyler Jones
  • Годы выхода
    2021 - 2024
  • Выпуски
    136
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © DoTheReWork.com
  • Сайт подкаста
    The ReWork with Allison Tyler Jones

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