#137: Inside Exit Five | Goldenhour Recap, Listener Questions, and The Future of E5

B2B Marketing with Dave Gerhardt

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover

  • How to start building your portfolio as a new agency owner
  • What Sales can do to become a partner to Marketing (and vice versa)
  • Whether podcasts are for brand awareness and lead nurturing
  • Webinars and whether they need to be live or not
  • The future of Exit Five

PS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)

Timestamps

  • (00:00) - - Intro
  • (02:44) - - Listener Question
  • (05:13) - - How To Get Your First 1 or 2 Clients As An Agency Owner
  • (09:52) - - How Sales Can Build a Better Relationship with Marketing
  • (11:40) - - What Sales Usually Gets Wrong
  • (19:29) - - Emphasizing Live Attendance in Webinars
  • (21:23) - - Why Live Webinars are Better
  • (22:35) - - Goldenhour
  • (25:05) - - The Future of Exit Five

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode brought to you by Navattic.

B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works. 

This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.


And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads. 

They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.


Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.

So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now. 


***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more

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