The Teacher Biz Podcast

Heather O’Donnell
  • 4.9 (77)
  • 创业
  • 一周一更

Hey there! Welcome to The Teacher Biz Podcast with Heather O’Donnell.  Each week, Heather shares strategies she’s used in her own online business to replace her teacher income (several times over) while working just 25 hours a week. Learn how a profitable teacher biz actually works (psst… we’re not throwing up resources on TPT) and how to get started without falling into the most common pitfalls and time wasters in the online business world.  Through a mix of interviews and solo episodes, you’ll learn about building an email list, creating and selling digital products, time management, a must-have mindset for success, how to run a profitable business on your own schedule, and much more. Hit subscribe and get ready to learn how to build a profitable home business with a lot less effort than it takes to run a classroom! Connect With Heather: https://teacherbiz.com/about/ https://instagram.com/teacherbiz

  1. 5天前

    127: A New Marketing Strategy Inspired by Olive & June

    Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Feeling like your sales or emails have gone a little stale? In this episode, Heather talks about the experiments she’s running this season to breathe new life into her business. She’s ditching the copy-and-paste sales strategies, and questioning everything from why her emails land in the promotions tab to whether hitting “duplicate” is secretly tanking deliverability. Inspired by one of her favorite brands, Olive & June, she’s trying out a fresh new strategy and inviting you to follow along! This season is all about trying new things, learning as you go, and proving that growth comes from experimenting, reflecting, and refining! Key Takeaways: (02:30) Why Thanksgiving products get less attention and how she’s planning her seasonal sale(06:30) Repeating sales year after year; why business emails are landing in promotions(12:40) The Olive & June marketing strategy(14:55) How a “free gift with purchase” can boost value without lowering prices Episodes Mentioned: #121: Inside Heather’s High-Converting Funnel #126: How to Plan the Rest of 2025 and Finish the Year Strong Connect With Heather: teacherbiz.com/about instagram.com/teacherbiz

    20 分钟

  2. 11月4日

    126: How to Plan the Rest of 2025 and Finish the Year Strong

    It’s the final countdown of 2025, and Heather’s here to help you finish the year strong. If you’re stuck on what to promote for Black Friday or wondering how to keep your audience engaged through December, this episode has you covered! Heather shares her go-to strategies for creating promotions without slashing prices, plus smart ways to warm your email list and boost sales during one of the noisiest times of the year. You’ll learn when to run your Black Friday sale (hint: not on Black Friday), how to turn December into your “give and grow” month, and what to track now so your 2026 plan practically builds itself. Tune in to learn how to sell smarter, serve better, and end the year with momentum! Key Takeaways: (03:15) Why planning ahead for November and December matters more than ever(04:00) Black Friday sales strategies; standing out when everyone’s running a sale(10:15) When to send your promo emails and how many to send(11:45) Turning December into your month of giving(14:00) Easy one-day sale ideas to weave into your December emails(16:10) Tracking your results and writing notes for your future self Episodes Mentioned: 24: Tips for a Successful Black Friday Sale 27: How to Navigate December as an Online Business Owner 75: 5 Tips for a Successful Black Friday Promotion Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Connect With Heather: teacherbiz.com/about instagram.com/teacherbiz

    18 分钟

  3. 10月28日

    125: Real-Life Tech Troubles: How the AWS Outage Almost Derailed Her Launch

    If you’ve listened to The Teacher Biz Podcast for a while, you know Heather’s no stranger to tech troubles. But this past week took things to a whole new level when a major AWS outage hit the internet. Right in the middle of her membership launch, Heather found herself in the thick of it…payments failing, customers confused, and chaos unfolding in real time. She had no idea how much it would impact her business until everything started breaking. In this episode, Heather shares what happened behind the scenes and what she learned about staying calm through the chaos. Tune in for a relatable dose of real-life entrepreneurship and a reminder that even when tech fails, you’ve got this! Key Takeaways: (02:15) Heather’s current launch and summit prep(03:45) The large impact of the AWS outage(08:20) Handling customer issues during the outage(14:05) Lessons learned and plans for the next launch Listen to Episode 124: Testing New Facebook Ads to Find What Really Converts Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Connect With Heather: teacherbiz.com/about instagram.com/teacherbiz

    17 分钟

  4. 10月21日

    124: Testing New Facebook Ads to Find What Really Converts

    Heather’s been testing new Facebook ads, and the results might surprise you! From direct-to-sale campaigns to freebie funnels, she’s sharing her recent experience experimenting with different ads and how each one performed. Heather walks through what her ads looked like, where they led, the tweaks she’s made over the past few weeks, and the strategies that are working right now. From honest frustrations to unexpected wins, she’s sharing it all so you can skip the guesswork and apply the same strategies to your own business. If this episode helps you see your ads in a new way, share it with a friend who could use the same boost! Key Takeaways: (03:30) The $27 course that reignited her Facebook ad strategy(07:00) Testing direct-to-sale ads(13:00) Shifting to a freebie + tripwire strategy(16:45) How she’s simplifying her business for stronger results Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Connect With Heather: teacherbiz.com/about instagram.com/teacherbiz

    19 分钟

  5. 10月14日

    123: How to Grow an Engaged Email List Using Facebook Ads

    Think Facebook ads are just a money pit? Heather’s proof they can actually build a six-figure email list and pay for themselves along the way. In this episode, she shares how she grew 115,000+ subscribers with simple tweaks, smart testing, and a strategy that’s easy to repeat. From her first scrappy ad to her top-performing seasonal campaigns, Heather explains what worked, what flopped, and what she’d do differently now. You’ll hear why naming your freebie the right way matters, how to bounce back when something tanks, and the easy strategy that keeps her list growing year after year. Hit play and see how one good freebie can turn into the list-building engine your business has been missing! Key Takeaways: (04:15) How Facebook ads became Heather’s main growth driver(06:00) The early days; direct-to-sales ads and first lessons learned(09:50) The freebie that flopped and the pivot that changed everything(15:00) What her early ad graphics looked like and why “ugly” worked(18:10) Repurposing old freebies(23:00) Why testing matters more than perfection Listen to Previous Episodes: 119: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 1) 18: Learn the Power of Facebook Ads with Beth Anne Schwamberger 67: The Free & Simple Strategy to Grow Your Email List 17: How to Start Building Your Email List TODAY 16: Why You Need to Grow an Email List From the Start 56: What to Send to Your Email List Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Connect With Heather: teacherbiz.com/about instagram.com/teacherbiz

    26 分钟

  6. 10月7日

    122: How to Use Pinterest to Grow Your Digital Products Business in 2025 with Nadalie Bardo

    Nadalie Bardo simply loves Pinterest. As a blogger, she achieved 1 million views on Pinterest in her first month, organically grew her email list to 24K subscribers, and gained 1000s of happy customers. With eight years of Pinterest marketing experience, she has taught over 7,000 blogs, brands, and businesses through her online courses and coaching. As Your Pin Coach, Nadalie is here to help you increase your traffic, grow your audience, and boost your sales for free with Pinterest. No ads are required! In this episode, Nadalie breaks down how to get started, create pins that people want to click on, and use Pinterest’s search features to bring more traffic, subscribers, and sales your way. You’ll learn why consistency matters, how to find the right keywords, and how to spot trends that can boost your visibility. She also shares what makes Pinterest totally different from other social platforms and how to design pins that stand out. If you’ve ever wondered how to turn Pinterest into a real growth tool for your business, this episode is your go-to guide! Connect with Nadalie Bardo: yourpincoach.com    Key Takeaways: (02:25) Natalie's journey to becoming a successful Pinterest coach(04:30) How to use Pinterest for business growth(07:10) How to optimize your pins and boards(19:20) Pinterest marketing strategies for teachers(23:30) Top Pinterest mistakes and how to fix them(26:45) How much time Pinterest really takes (28:50) Are Pinterest ads worth it? Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Connect With Heather: teacherbiz.com/about instagram.com/teacherbiz

    35 分钟

  7. 9月30日

    121: Inside Heather’s High-Converting Funnel

    Heather takes listeners inside her own funnel on the Kindergarten Ready side of her business, sharing exactly how it’s set up, what products she relies on, and the strategy behind it all. She walks through each step, from the freebies that bring people in, to the tripwires, upsells, and even her spicy “no thanks” links that keep conversions moving. And she doesn’t just share ideas! Hear her real numbers, price tests, and the order bumps that are working for her right now (including one with a 60% add-on rate!). Tune in for more simple ways to build a funnel that works for you. And if you missed Heather’s interview with Laura Kebart, be sure to click here and catch up! Key Takeaways: (02:20) Kindergarten Ready funnels; where most customers first find her(04:55) The tripwire offer that converts cold leads into paying customers(12:10) The choose-your-own-adventure upsell(13:40) What happens if someone says “no thanks” along the way(15:25) How split testing boosted her tripwire conversions to 13% Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Connect With Heather: teacherbiz.com/about instagram.com/teacherbiz

    18 分钟

  8. 9月23日

    120: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 2)

    Heather continues her conversation with Laura Kebart, diving into funnel strategies that feel doable instead of overwhelming. Laura shares how you can start with just one product, build from there, and take the pressure off trying to have everything “perfect” from the start. She also talks about her approach to upsells, order bumps, and simple pricing strategies that help maximize sales without making things complicated. Get a behind-the-scenes look at her own decision-making process, from testing different offers to tweaking pricing, and how those experiments have shaped her success. Packed with lightbulb moments and easy-to-implement tips, this episode is a must-listen! Connect with Laura Kebart: languageartsteachers.com instagram.com/languageartsteachers Key Takeaways: (03:10) Keeping the funnel building process simple(06:40) Upsells, order bumps, and easy pricing tweaks that boost sales(09:15) Nurturing customers after the sale with follow-ups and reminders(17:00) Laura’s advice for new business owners(20:10) Encouragement to take the first step Listen to Episode 119: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 1) Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Connect With Heather: teacherbiz.com/about instagram.com/teacherbiz

    27 分钟
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预告

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共 5 分
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关于

Hey there! Welcome to The Teacher Biz Podcast with Heather O’Donnell.  Each week, Heather shares strategies she’s used in her own online business to replace her teacher income (several times over) while working just 25 hours a week. Learn how a profitable teacher biz actually works (psst… we’re not throwing up resources on TPT) and how to get started without falling into the most common pitfalls and time wasters in the online business world.  Through a mix of interviews and solo episodes, you’ll learn about building an email list, creating and selling digital products, time management, a must-have mindset for success, how to run a profitable business on your own schedule, and much more. Hit subscribe and get ready to learn how to build a profitable home business with a lot less effort than it takes to run a classroom! Connect With Heather: https://teacherbiz.com/about/ https://instagram.com/teacherbiz

信息

  • 创作者
    Heather O’Donnell
  • 活跃年份
    2023年 - 2025年
  • 单集
    128
  • 分级
    儿童适宜
  • 版权
    © 2025 The Teacher Biz Podcast
  • 节目网站
    The Teacher Biz Podcast

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