#141: Bill Besenhofer: How The Fresh Factory Is Revolutionizing What We Eat

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Bill Besenhofer is the Co-Founder & COO of The Fresh Factory, a market leader in 'clean-label' and fresh food and beverage processing that manufactures cold-pressed juices, dips, salad dressings, and more.

Bill discussed his journey from growing up in Chicago to his career in finance and venture capital, eventually transitioning into the food industry. Bill explains how the Fresh Factory has built a platform to accelerate the growth of clean-label and plant-based food and beverage brands. We learn about the Fresh Factory's commitment to producing cleaner, healthier products without compromising taste, debunking the myth that healthy food can't be delicious. Bill highlights the importance of having the right team, including co-founder Nathan Laurell, and the use of innovative technology like high-pressure processing (HPP) to maintain freshness and quality. Bill also emphasizes staying true to core values while embracing innovation, a principle that has attracted high-profile investors like Kimbal Musk. 

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Host: Ben Mumme

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Guest: Bill Besenhofer

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Contact Info: info@thefreshfactory.co

#health #wellness #food #eatclean #freshfood #sustainability #innovation #foodindustry