By All Means

Twin Cities Business

Making business work in Minnesota. Entrepreneurs and leaders share the stories behind their beloved brands, and the ones you’ll want to know next

  1. 146. Designing a Sports Management Platform: Carson Kipfer + Huck Sorock

    7月9日

    146. Designing a Sports Management Platform: Carson Kipfer + Huck Sorock

    Huck Sorock was a hockey player who worked as a referee during high school to make some money. But it didn’t take long for the entrepreneurial juices to get get going when he saw the inefficiencies of the system hockey leagues used to assign referees to games—no way to swap games online; a lot of the organizing done on paper—and this was just a few years ago, Sorock is only 24. His experience led to the idea for  insight led to Refr Sports, a management tool used by leagues around the country for assigning officials, payments, invoicing, team websites and more. Refr raised a $535,000 pre-seed round in 2024, led by Groove Capital. Sorock and his co-founder Wyatt Gustafson also participated in a Techstars accelerator sponsored by the Minnesota Twins; they also won the student division of the MN Cup statewide startup competition in 2022. Like many entrepreneurs in the sports tech space, Sorock and Gustafson held up SportsEngine as their inspiration. Also started by college athletes turned founders back in 2008, SportsEngine grew into a major player for youth sports with 35 million monthly subscribers and eventually sold to NBC Sports. (You can hear the sports engine story with Justin Kaufenberg on episode 75 of By All Means.) A serial entrepreneur, Kipfer latest startup is Monoline, a personal umbrella quoting platform for insurance professionals that he launched with co-founders in 2022. He's also a mentor and investor in Refr sports and shares the advice he imparts to other first-time founders. In Office Hours, we talk about the similar mindset of athletes and entrepreneurs with Kelly Anderson Diercks, director of athletics for College of Saint Benedict.

    54 分钟
  2. 144. An App to Improve Mental Health: Charlie Kratsch + Cadre's Luke Wendlandt:

    6月3日

    144. An App to Improve Mental Health: Charlie Kratsch + Cadre's Luke Wendlandt:

    Social media for good. That’s how Luke Wendlandt describes Cadre, an app that’s being marketed primarily to businesses as a stigma-free community for employees to address mental health concerns. More than 140 vetted professionals and peer experts hvae created content on Cadre, on any number of issues from anxiety to grief. Currently the app has about 5,000 users. Wendlandt has a big vision for Cadre to become an employee service as common as a 401k. He’s got a ways to go, but he does expect 2025 to be the year when mission meets margin, and Cadre reaches profitability. We introduce Wendlandt to an entrepreneur who believes the key to a building a successful business is surrounding yourself with people willing to take a critical look at your big idea. It’s Charlie Kratsch, the founder of Infinite Campus, an ed-tech platform used by 10 million K-12 students and their parents around the country for everything from seeing a student's grades to paying athletic fees. You can hear the full story of Infinite Campus on Episode 98 of By All Means. In this episode, Kratsch shares some personal experiences with mental health, and challenges Wendlandt with questions that could be the difference between Cadre being a passion project, and becoming a household name. In Office Hours with the College of Saint Benedict and Saint John's University, associate professor Corrie Gross talks about the mental health challenges students today. An environmental studies professor, she talks about the toll climate issues can take on young people today and how the classroom can be a safe space to discuss different viewpoints without judgement.

    58 分钟
  3. 143.  Promoting Play for Kids: Maia Haag + DeLonn Crosby

    5月21日

    143. Promoting Play for Kids: Maia Haag + DeLonn Crosby

    DeLonn Crosby is using technology to get kids off screens. His startup, SayKid, is a voice technology company that has developed a screenless, play-based learning platform in the form of a plush robot called the ToyBot. Equipped with Amazon Alexa voice technology, the ToyBot can play games, do magic tricks, and promote active learning by getting kids to think and move. A former corporate social responsibility officer for Target, Crosby’s career has straddled tech, marketing, and education. He founded SayKid in 2019 and in 2024, launched the current version of ToyBot direct to consumer. Now Crosby is thinking about scaling up and was eager to connect with another Minnesota entrepreneur who has built a business around engaging kids: Maia Haag, the founder and president of I See Me!, personalized books and gifts. Haag started her company before the iPad existed, and her first book, “My Very Own Name,” which uses animals to spell a child’s name in rhyme, quickly became a popular baby gift—and still is. Today, I See Me! Publishes more than 100 titles and sells books and gifts through major retailers and direct to consumers around the world. Haag offers Crosby advice on selling through Amazon, creating a simple marketing message, and the pros and cons of raising investment funds for his bootstrapped company. In Office Hours with College of Saint Benedict and Saint John’s University, assistant professor of history Brittany Merritt Nash takes us to the Bahamas, and reveals the Caribbean island’s surprising relationship with the Minnesota school.

    48 分钟
  4. 142. Building a Beauty Brand: Sue Remes + Terrain Brazilian Botanicals

    5月7日

    142. Building a Beauty Brand: Sue Remes + Terrain Brazilian Botanicals

    Bruna Valente was a corporate marketer working in industrial manufacturing when a health scare sent her on a personal wellness journey, which led her to the rainforests of her native Brazil. There, she discovered natural botanicals that inspired her to create her own skincare products—face oils and lotion bars. She quickly realized they were good enough to sell. Minnesota-made Terrain Brazilian Botanicals is a small, but growing beauty brand now sold in luxury spas, hotels, boutiques, and online. Valente faces many decisions ahead: Does she set her sights on Sephora? How does she grow the audience, and the team? Does she raise money for the brand, which has been bootstrapped thus far? When beauty founders are mulling such questions, the person who is often on their wish list to meet is Sue Remes, a beauty consultant who worked with many of the biggest brands around the globe in her 30-plus year career, including Kiehl’s and Kevin Murphy. (You can hear her career story on Episode 22 of By All Means.) Remes shares the questions she asks of every founder before engaging in mentorship, perspective on how an indie brand can compete in a crowded field of multinationals, and how to succeed at retirement. In Office Hours with College of Saint Benedict and Saint Johns University, accounting and finance professor Boz Bostrom offers advice for early stage founders on creating a business plan, and not letting passion cloud the math on potential for profitability.

    56 分钟
  5. 141. Growing a Food Brand: Angie and Dan Bastian + Yoga Pops

    4月23日

    141. Growing a Food Brand: Angie and Dan Bastian + Yoga Pops

    Angie’s Boomchickapop–one of the most legendary homegrown Minnesota brands in recent history and the benchmark for just about every new packaged food startup hoping to make it big. As the story goes: Angie Bastian was a nurse; her husband Dan Bastian a teacher. They bought a kettle corn machine off the internet in 2002, and started selling at festivals, in hopes of making some extra money. Soon they were selling to grocery stores, building their own manufacturing center, and becoming the first truly national ready-to-eat popcorn brand. In 2017, the company was acquired by Conagra for an estimated $250 million. Today, another Minnesota-made popped snack is slowly gaining shelf space at stores around the country: Yoga Pops, made of popped water lily seeds—a snack as popular in India as popcorn is in America. Currently sold in 350 stores across the country, co-founders Nalini Mehta and Anita Balakrishnan want to make Yoga Pops a household name. They get advice from the Bastians on manufacturing, marketing, culture building, and what it really takes to build a lasting packaged food brand.. As Dan Bastian says, “Leaders work for their people, and then they in turn will work for you.” Stick around for Office Hours with Kingshuk Mukherjee, chair of global business leadership at College of Saint Benedict and Saint John's University. He talks about the school's entrepreneurial alums, the Bastians, and tariff volatility.

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Making business work in Minnesota. Entrepreneurs and leaders share the stories behind their beloved brands, and the ones you’ll want to know next

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