Create Tomorrow, The WGSN Podcast

WGSN
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WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.

  1. 4 NGÀY TRƯỚC

    146. From Towels to Treasures – Royal Native’s Upcycling Story

    In this Create Tomorrow episode, host Cassandra Napoli dives into the world of upcycled fashion with Hilary Star de Roy, founder of New York-based Royal Native. Amid the fast-paced trend cycle, Hilary stays true to her brand’s ethos of sustainability and community building.  Hilary shares her unique journey of transforming vintage textiles into sought-after pieces and the importance of hyper-local retail in fostering genuine connections. Listen in to explore how to balance enduring styles with modern trends and create an authentic and purpose-driven brand.

    27 phút

  2. 18 THG 9

    145. Launderette NYC and its Fresh Spin on Third Spaces

    Create Tomorrow host Cassandra Napoli invites Launderette NYC’s founders Ireland McCaughey and Ben Razin to discuss their transformation of traditional laundromats into vibrant community spaces. Turning conventional laundry practices into an outsourced service, they deliver solutions for modern lifestyles. They redefine consumer experiences by bridging social gaps, unveiling how to turn mundane chores into convenient, collaborative and creative spaces for consumers. Find out how they ironed out challenges which unfolded into opportunities entrepreneurs can learn from.

    29 phút

  3. 2 THG 9

    144. How Gob’s Mycelium Earplugs are Breaking the Mould

    Create Tomorrow host Cassandra Napoli hears from Gob founder Lauryn Menard.about how her company is disrupting the earplug industry with mycelium-based products, emphasising the importance of accounting for an item’s end of life in design.  Learn about the challenges of green marketing, avoiding greenwashing and the role of educational, visually enticing marketing in capturing consumer interest. Listen for insights into the future of personal care products.

    32 phút

  4. 19 THG 8

    143. Rural Art for Urban Hearts

    In this Create Tomorrow episode, host Cassandra Napoli speaks to Rurban founder Rebecca Hui about bridging global communities with corporations and spotlighting traditional crafts while integrating AI. Explore the innovative Rurban Library curation and discover how it represents and integrates Indigenous art into the retail industry.  Rebecca highlights the importance of cultural preservation, reciprocal partnership and the antidote to cultural appropriation. Listen for insights on how to answer consumers’ demand for ethical and purposeful crafts steeped in Indigenous identities that thrive in a modern, AI-driven world.

    24 phút

  5. 5 THG 8

    142. First a Human, Then a Parent

    Create Tomorrow podcast host Cassandra Napoli invites co-founders of motherhood platform Spread the Jelly, Amrit Tietz and Lauren Levinger, to discuss the complexities of modern motherhood. From maternal ambivalence and tradwife to navigating identity, they expose the stickiness of how societal expectations have shifted from the 1950s to today.  Amrit and Lauren discuss social media’s unrealistic standards, the impact of technology on parenting and the importance of community and solidarity among women across generations. Listen in on the challenges and joys of being a woman and a mother in the digital age, uncovering the nuanced realities behind the curated images of perfection.

    31 phút

  6. 22 THG 7

    141. Beauty & the Beef – Vegan Reversal in Food & Beauty

    Create Tomorrow podcast host Cassandra Napoli discusses the intriguing Vegan Reversal trend with insights from Senior Beauty Strategist Pia Fisher and Food and Drink Strategist Katharine Schub at WGSN. As consumers increasingly crave protein and animal-derived ingredients, this shift is reshaping the food, drink and beauty industries.  Discover how traditional diets are being redefined with primal diet trends, the resurgence of animal-based beauty products and the cultural factors fueling this change. Take a bite out of this thought-provoking discussion on consumers’ changing preferences in balancing plant-based and animal-based lifestyles.

    27 phút

  7. 8 THG 7

    140. Sparking Socially Conscious Connections

    Create Tomorrow host Cassandra Napoli welcomes Lauren Scott-Harris to discuss how EARNT connects brands with social causes through volunteerism. Lauren emphasises how to leverage social consciousness in marketing to create meaningful connections between consumers and brands.  As consumer interest in social good and the role of influencers evolve, Lauren shares how the innovative ETY (Earned Thank You) currency rewards volunteer efforts. Gain insights on brand partnerships, the vetting process for causes and EARNT’s future aspirations to expand its impact globally while maintaining a local focus.

    28 phút

  8. 24 THG 6

    139. Stitching Together Fashion and Wellness

    Create Tomorrow host Cassandra Napoli invites founder of SkinSeries Rosie Broadhead and WGSN foresight lead Martina Rocca to discuss the intersection of wellness and textiles. As consumer priorities are shifting towards health and wellbeing in their clothing choices, find out how biomaterials in fashion impact sustainability and skin health.  Rosie and Martina emphasise the importance of integrating biological intelligence into textile design, including probiotics in clothing and their impact on skin health. Learn about the way forward for biomaterials in the fashion industry and the necessity for brands to communicate authentically about their sustainability efforts while educating the next generation of designers.

    26 phút
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Giới Thiệu

WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.

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