B2B Legends Show - By Oneflow

Oneflow
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Welcome to the B2B Legends Show! A podcast by Oneflow, where we dive deep into the inspiring career journeys of B2B legends. In each episode, we talk with industry leaders, uncovering the stories behind their successes, the challenges they've faced, and the lessons they've learned. Whether you’re looking for inspiration or practical advice, these conversations will offer a glimpse into what it takes to succeed in the world of B2B.

  1. 15. From code and curiosity to global HubSpot partner — Robert Bråkenhielm, Co-founder of Resultify

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    15. From code and curiosity to global HubSpot partner — Robert Bråkenhielm, Co-founder of Resultify

    In this episode of the B2B Legend Show, Robert Bråkenhielm, co-founder of Resultify, shares his journey from self-taught coder to leading one of HubSpot’s top global partner agencies. He talks about how curiosity sparked his path into tech, the founding vision behind Resultify, and the challenges of managing multiple ventures.Robert also reflects on evolving their business model to focus on real outcomes, the importance of client engagement, and how AI is shaping the future of work. The episode wraps with rapid-fire questions revealing his leadership style and biggest lessons learned.Chapters: 00:00 Meet Robert Bråkenhielm01:12 Robert’s early career journey03:33 The founding of Resultify and its core vision05:20 Why self-awareness is key to career growth08:17 How Resultify’s business model evolved over time10:49 Becoming a top global HubSpot partner13:40 How Resultify collaborates with clients using results-based pricing15:33 Key lessons from managing multiple businesses18:51 Career highlights and moments of pride23:23 Getting started with AI in your company26:21 Quickfire round and final reflections

    28 phút
  2. 14. From cold calls to global partnership strategy - Gabrielle Bäckman, Head of Partnership at Teamtailor

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    14. From cold calls to global partnership strategy - Gabrielle Bäckman, Head of Partnership at Teamtailor

    In this episode, Gabrielle Bäckman, Head of Partnerships at Teamtailor, shares how she went from cold calling in sales to leading global partnership strategy. She talks about finding her way into partnerships by accident, why consistency has been her biggest advantage, and how to build fewer but better partnerships. Gabrielle also reflects on what it means to lead with empathy, how to sell the value of partnerships internally, and the importance of staying aligned across the business.Chapters: 00:00 Introduction to Gabrielle Bäckman01:08 Gabrielle's Career Journey04:39 Lessons Learned in Career Progression10:30 Building Effective Partnerships13:30 Driving Growth Through Partnerships15:30 Aligning partnership with other functions 17:26 Leadership Style and Evolution20:01 Challenges in Leadership22:23 Advice for New Leaders23:53 Memorable Career Moments25:53 Future Trends in Partnerships27:50 Quickfire Questions

    29 phút
  3. 13. The leap from engineering to building a SaaS company with Aref Abedi, CEO & Co-founder of Jobylon

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    13. The leap from engineering to building a SaaS company with Aref Abedi, CEO & Co-founder of Jobylon

    In this episode of the B2B Legend Show, Aref Abedi, CEO and co-founder of Jobylon, shares his career journey from engineering to entrepreneurship. He discusses the emotional decision-making that led him to start Jobylon, the importance of learning from failures, and the value of building a strong company culture. Aref emphasizes the significance of teamwork, cash flow management, and customer service in the success of a business. He also reflects on memorable moments in his career and offers insights into his leadership style and the evolving landscape of talent acquisition. Chapters: 00:00 From engineering student to SaaS entrepreneur 02:45 Taking the leap: The emotional start of Jobylon 05:30 Surviving early failures and staying the course 09:30 Evolving as a founder: Delegation and knowing your strengths and weaknesses 12:21 Culture, cash flow, and the foundations of a great company 20:44 Trends in talent and customer relationships 22:34 Strongest career memories 24:11 Quick-fire questions

    25 phút
  4. 12. Mastering the long game in sales with Fredrik Kastenholm, Co-founder & CRO at Omnitas Consulting

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    12. Mastering the long game in sales with Fredrik Kastenholm, Co-founder & CRO at Omnitas Consulting

    In this episode, Fredrik Kastenholm, co-founder and CRO of Omnitas Consulting, shares his career journey from studying law to becoming a successful consultant and CEO. He discusses the importance of sales as a means to help others, the dynamics of consulting, and the challenges companies face in improving workflows. Fredrik also highlights the role of AI and automation in business and shares insights about his company, Omnitas Consulting, and its innovative approach to management consultancy.Chapters:00:00 Fredrik Kastenholm's journey: From law to consulting05:02 Advice for Aspiring CEOs12:21 The spark behind Omnitas Consulting16:35 Workflow challenges and smarter ways forward21:15 Looking ahead: AI, automation, and workflow innovations25:10 Quickfire questions and goodbyes

    27 phút
  5. 11. How to lead and sell in a changing world: Lessons from Johanna Sjölin - Marketing Director at Avidly

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    11. How to lead and sell in a changing world: Lessons from Johanna Sjölin - Marketing Director at Avidly

    In this episode, Johanna Sjölin shares her insights on how to lead and sell in a changing world, her unique career journey, and the importance of authenticity in marketing. She discusses the challenges of navigating cultural differences in leadership, the evolving landscape of B2B marketing, and her personal approach to motivating teams. Johanna emphasizes the significance of embracing AI while maintaining human connections and highlights the shift towards community-centered marketing. Her story is one of resilience, creativity, and a commitment to staying true to oneself in a rapidly changing industry. Chapters: 00:00 Introduction 04:20 Johanna's journey: from retail to B2B marketing 09:28 Balancing professionalism and authenticity 11:30 Advice for marketers in a changing world 13:11 Leadership: Create the right environment 
 17:00 Cultural challenges in global leadership 19:20 Proud Accomplishments and Personal Growth
 23:20 How the traditional sales funnel has changed 28:50 Quick-fire questions

    31 phút
  6. 10. Challenging the norm: Lessons in sales, leadership, and innovation - George Brontén, CEO & Founder of Membrain

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    10. Challenging the norm: Lessons in sales, leadership, and innovation - George Brontén, CEO & Founder of Membrain

    In this episode, George Brontén, CEO & Founder of Membrain, shares his entrepreneurial journey, insights into sales management, and the challenges faced in building successful teams. He discusses the importance of understanding one's values, the role of AI in sales, and the need for continuous personal and professional development. George emphasizes the significance of building trust in sales and the necessity of investing in people to navigate the complexities of the B2B landscape. Chapters: 00:00 George Brontén's entrepreneurial journey 07:06 The inspiration behind Membrain 10:48 Challenges in sales and management 15:05 Setbacks, achievements, and learning moments in entrepreneurship 19:20 Advice for aspiring entrepreneurs 21:08 Future of sales and technology 23:40 Ending questions

    26 phút
  7. 9. Slipping on a banana peel lessons in sales and strategy - Hans Bunes, Co-founder of Bunes & Ferenczi

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    9. Slipping on a banana peel lessons in sales and strategy - Hans Bunes, Co-founder of Bunes & Ferenczi

    In this episode, Hans Bunes, co-founder of Bunes and Ferenczi, shares the ups and downs of his career—from starting at HP to building his own company. We talk about the unexpected twists in his journey, the importance of relationships in business, and the challenges of entrepreneurship. Hans also shares some key sales lessons, like why understanding customer needs, staying accountable, and networking are essential for long-term success. Plus, we dive into how technology is shaping the future of B2B sales and strategy. If you’re interested in career growth, business strategy, or the realities of entrepreneurship, this conversation is packed with insights you won’t want to miss. Chapters: 00:00 Journey through career beginnings 04:45 Transitioning to self-employment 05:32 The importance of relationships in career 09:07 Founding Bunes & Ferenczi 12:01 Navigating challenges in business 13:34 Accountability and personal growth 17:02 Future trends in B2B tech 20:01 Vision for the next five years 21:32 Final thoughts and recommendations

    24 phút
  8. 8. The 3 Ps of sales career: Persistence, progress and possibilities - Johanna Korhonen, CSO at Dear Lucy

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    8. The 3 Ps of sales career: Persistence, progress and possibilities - Johanna Korhonen, CSO at Dear Lucy

    In this episode, Johanna Korhonen, CSO at Dear Lucy, shares her career journey from aspiring teacher to successful sales leader in the B2B SaaS industry. She discusses the importance of adaptability, learning from mistakes, and the evolving landscape of sales, particularly the need for more women in the field. Johanna emphasizes the significance of persistence, the value of mentorship, and the impact of technology on sales processes. She also highlights future trends in B2B sales, including the focus on mental well-being and the importance of a balanced work-life environment. Chapters 00:00 Johanna's journey from teacher to sales leader 05:47 Lessons from expanding into new markets 11:49 Common pitfalls in B2B sales 12:35 Is cold calling dead? 16:25 Future trends in B2B sales 17:35 Future generation and work-life balance 21:40 Quickfire questions

    24 phút
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Giới Thiệu

Welcome to the B2B Legends Show! A podcast by Oneflow, where we dive deep into the inspiring career journeys of B2B legends. In each episode, we talk with industry leaders, uncovering the stories behind their successes, the challenges they've faced, and the lessons they've learned. Whether you’re looking for inspiration or practical advice, these conversations will offer a glimpse into what it takes to succeed in the world of B2B.

Thông Tin

  • Nhà sáng tạo
    Oneflow
  • Năm hoạt động
    2024 - 2025
  • Tập
    15
  • Xếp hạng
    Sạch
  • Bản quyền
    © Oneflow
  • Trang web chương trình
    B2B Legends Show - By Oneflow