Coffee & Compete

The Compete Network
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Coffee & Compete is the show that breaks down the news, gossip, and tactics of competitive business strategy - who is winning, who is losing, and everything in between. Hosted by Adam McQueen and Hunter Sones.

  1. The Ultimate Win-Loss Guide w/ Ryan Sorley

    ٢١ مارس

    The Ultimate Win-Loss Guide w/ Ryan Sorley

    Ryan Sorley is releasing a book! So we had him on to talk about it. And a whole lot more than just that – he shares his expertise in the Win-Loss space and he shares some secrets about what's in store for his book launch... 👀 Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspots Register for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspots Check out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/content TIMESTAMPS: (00:00:00) Ryan Sorley is on the pod! (00:01:26) Ryan's Upcoming Book and Workshops (00:02:27) Deep Dive into the Blindspots Book (00:05:19) Ryan's Origin Story with Win-Loss (00:07:50) Challenges with Writing His First Book (00:11:20) Empowering Product Marketers with Win-Loss (00:14:32) Real-World Win-Loss Success Stories (00:17:28) Validating Competitive Intel with Win-Loss Analysis (00:21:03) The Importance of Reliable Data CREDITS: Guest: Ryan Sorley Host: Adam McQueen Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

    ٢٦ من الدقائق
  2. Scaling Up Win-Loss Data Collection with Surveys w/ Kevin McLean

    ١٤ مارس

    Scaling Up Win-Loss Data Collection with Surveys w/ Kevin McLean

    Adding surveys to your Win-Loss program will unlock an entire treasure trove of intel you'd otherwise miss. It's a quicker and more efficient way of getting a maximum amount of responses, and Kevin McLean has been the one at Klue driving the ship when it comes to enabling our customers to send more surveys. Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspots Register for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspots Check out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/content TIMESTAMPS: (00:00:00) Kevin McLean is on the pod! (00:02:55) The Purpose of Win-Loss Surveys (00:06:02) Crafting Effective Win-Loss Surveys (00:08:01) Questions to Include on Win-Loss Surveys (00:12:02) Sharing Insights from Win-Loss Surveys (00:14:02) Maximizing Win-Loss Survey Response Rates (00:16:42) Win-Loss Myths Debunked (00:19:37) Future of Win-Loss Technology CREDITS: Guest: Valerie Bonaldo Host: Adam McQueen Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

    ٢٤ من الدقائق
  3. POWER HALF HOUR: How to Recruit and Conduct Win-Loss Interviews w/ Jen Doyle & Aldona Dye

    ١٢ مارس

    POWER HALF HOUR: How to Recruit and Conduct Win-Loss Interviews w/ Jen Doyle & Aldona Dye

    This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour. Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspots Register for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspots Check out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/content TIMESTAMPS: (00:00) Welcome Jen Doyle and Aldona Dye (00:02:32) Challenges in Win-Loss Interviews (00:05:08) Creating a Strong Win-Loss Target List (00:13:22) Conducting the Perfect Win-Loss Interview (00:20:07) Engaging and Personalizing Interviews (00:24:19) Building Trust and Internal Buy-In (00:25:57) Q&A and Closing Remarks CREDITS: Guest: Jen Doyle, Aldona Dye Host: Adam McQueen Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

    ٣٠ من الدقائق
  4. Turning Win-Loss Insights Into Action w/ Valerio Bonaldo, Director of Product Marketing @ Seismic

    ٧ مارس

    Turning Win-Loss Insights Into Action w/ Valerio Bonaldo, Director of Product Marketing @ Seismic

    You've run your Win-Loss program, you've added surveys, you've got your results... now what? Valerie Bonaldo, Director of Product Marketing at Seismic, takes us through how her grade A program enables the entire organization from seller to executive with the insights gained from their Win-Loss analysis. Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspots Register for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspots Check out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/content TIMESTAMPS: (00:00:00) Valerie Bonaldo is on the pod! (00:01:16) Why start a Win-Loss program? (00:02:20) Implementing Win-Loss insights (00:04:08) Stakeholder engagement with Win-Loss analysis insights (00:08:08) Distribution WinLoss insights (00:13:07) Combining Win-Loss with other data sources (00:15:03) Cadence for distributing Win-Loss insights (00:16:55) Sharing Win-Loss results with revenue teams (00:19:17) Valerie's best Win-Loss insights (00:20:35) Challenges with running Win-Loss analysis (00:23:38) Measuring the impact of a Win-Loss program (00:25:55) Best piece of advice for someone starting their first Win-Loss program CREDITS: Guest: Valerie Bonaldo Host: Adam McQueen Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

    ٢٩ من الدقائق
  5. Netflix's Biggest Failure w/ Tamara Grominsky

    ٢٨ فبراير

    Netflix's Biggest Failure w/ Tamara Grominsky

    Listening to your customers is the most powerful form of intelligence. They're buying your product – you think you'd want to hear from them as much as possible. Today, we had Tamara Grominsky, founder of PMM Camp, on to talk about two times when some of the biggest companies in the world listened to their customers (and maybe a little too late) and turned those insights into big profit-making plays. Sign up for Tamara's Day Camp: https://events.pmmcamp.com/daycamp/ Register for our upcoming community Pwer Half Hour session about How to Recruit and Conduct a Win-Loss Interview: https://community.thecompetenetwork.com/home/events/how-to-recruit-and-conduct-a-win-loss-interview-8m3f1l1tll?agenda_day=6751cf45ce41209b4ff88f7c&agenda_track=6751cf45ce41209b4ff88f90&agenda_stage=6751cf45ce41209b4ff88f81&agenda_filter_view=stage&agenda_view=list Check out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/content TIMESTAMPS: (00:00) Tamara Grominsky is on the pod! (00:03:19) McDonald's Menu Change (00:14:21) Netflix's Biggest Failure (00:21:03) Netflix's Recent Price Hike CREDITS: Guest: Tamara Grominsky Host: Adam McQueen Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

    ٢٧ من الدقائق
  6. How to Conduct Win-Loss Interviews with Sellers w/ Dan Hamilton, VP of Competitive Strategy @ Salesforce

    ٢١ فبراير

    How to Conduct Win-Loss Interviews with Sellers w/ Dan Hamilton, VP of Competitive Strategy @ Salesforce

    Win-Loss analysis isn't just with buyers – while it is buyer intelligence at the end of the day, your sellers are a major part of the sales process that can't be dismissed. Interviewing your sellers paints the ENTIRE picture of the deal. And nobody knows this better than Dan Hamilton, VP of Corporate Strategy at Salesforce. They've built an incredible Win-Loss program and have been interviewing sellers for years... because they have so many sellers and they know how valuable it is. Register for Klue Quarterly: klue.com/klue-quarterly TIMESTAMPS: (00:00) Dan Hamilton is on the pod! (00:00:35) Canada vs. USA Hockey (00:03:18) The Importance of Seller Interviews in Win-Loss Programs (00:05:09) Seller Win-Loss Interviews vs. Buyer Win-Loss Interviews (00:07:53) Prioritizing Deals for Win-Loss Interviews (00:10:22) Win-Loss isn't Rigid (00:15:19) Sharing Insights With Your Company and Executive Visibility (00:20:10) Combining Seller and Buyer Win-Loss Interviews (00:22:31) Advice for Starting Win-Loss Research CREDITS: Guest: Dan Hamilton Host: Adam McQueen Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

    ٢٦ من الدقائق
  7. When Burger King Beat McDonald's w/ Jason Oakley

    ١٤ فبراير

    When Burger King Beat McDonald's w/ Jason Oakley

    We wanted to talk about competitive marketing examples, and there's nobody who can pull ANY marketing example better than Jason Oakley. Hunter isn't here, so Adam and Jason cover PostHog's 'Why Us' page and why it builds trust and brand reputation, and Adam takes us through how the King took down the arches in a crazy marketing stunt that gave you a Whopper for the lowest possible price. Sign up for Jason's newsletter: https://productivepmm.com/newsletter Register for Klue Quarterly: klue.com/klue-quarterly TIMESTAMPS: (00:00) - Jason Oakley is on the pod! (00:01:48) - PostHog's 'Why Us' page (00:18:32) - Burger King's 'Whopper Detour' (00:31:34) - Productive PMM CREDITS: Guest: Jason Oakley Host: Adam McQueen Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

    ٣٢ من الدقائق
  8. POWER HALF HOUR: How to Build a Deal-Winning Battlecard w/ Josh Gladstone

    ١١ فبراير

    POWER HALF HOUR: How to Build a Deal-Winning Battlecard w/ Josh Gladstone

    This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour. Sign up for future community sessions here: https://community.thecompetenetwork.com/home/events (00:00:00) Welcome Josh Gladstone (00:01:19) Introduction to Battlecards with Josh (00:01:35) Challenges in Creating Battlecards (00:02:35) Zune vs. iPod Battlecards (00:05:03) Essentials of Effective Battlecards (00:10:27) Sourcing Competitive Intelligence (00:14:38) Best Practices for Battlecards (00:19:22) Creating a Culture of Compete CREDITS: Guest: Josh Gladstone Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

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Coffee & Compete is the show that breaks down the news, gossip, and tactics of competitive business strategy - who is winning, who is losing, and everything in between. Hosted by Adam McQueen and Hunter Sones.

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    The Compete Network
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