The Level 10 Contractor Daily Podcast

Rich Harshaw
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Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.

  1. 8小时前

    2204: Topic Showcase: Offers

    Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, we talk about offers. From discounts to educational material to running contests, offers can be a great way to move a prospect along in the buying cycle. People ready to buy will be incentivized to act immediately or pass up a juicy discount, while shoppers less far along in their decision-making process will gladly fork over their contact details to gain a helpful guide. Contests and sweepstakes too can spur a buyer into action. Rich discusses each and why they are crucial to your marketing success.

    32 分钟

  2. 1天前

    2203: Entrepreneurship 201: The Story of Rich’s Spectacular Business Failure

    If you’ve listened to this podcast consistently over the last two years, you’ve heard Rich allude to the fact that his company, Y2Marketing, crashed and burned in spectacular fashion in 2004. Today, Rich tells the whole story to a group of conference attendees. Trigger Warning: there is a lot of crazy stuff you’re about to hear… backstabbing, sabotage, intrigue. This could be a movie… I’m not kidding. Take a listen and see what you think!

    25 分钟

  3. 2天前

    2202: TBT: Tuesday Morning Ad Clinic: Rich Reviews Submitted Ads

    It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we join Rich on a Tuesday Morning Ad Clinic, where a client submitted a large, gangly folder for Rich to critique. The folder was to be handed to customers after a job was over, with the goal of asking--and getting--referrals. It was very complex, and also involved a reloadable Visa gift card. Rich listened patiently to the explanation, then gave one of the best 25-minute explanations of how to REALLY get referrals you’ll ever hear.

    24 分钟

  4. 3天前

    2201: Marketing Matters 57: A Great Overview of EOS in 45 Minutes (Tricia Drake)

    In this episode, Rich Harshaw chats with Tricia Drake to unpack the Entrepreneurial Operating System (EOS) · what it is, how it works, and why remodeling businesses should care · in just 45 minutes of practical, game-changing insights.

    42 分钟

  5. 4天前

    2200: Fly On The Wall - Rich Creates Radio Ads For Shugarman's Bath

    In this episode, you’ll hear a behind-the-scenes look at Rich Harshaw collaborating with Shugarman’s Bath to develop radio ad concepts. The discussion highlights how the company’s guarantees, values, and customer promises can be translated into compelling advertising that connects with listeners.

    21 分钟

  6. 5天前

    2199: 5 Ways To Repurpose Your Awesome Blog Posts

    Another Monday means it’s time for another installment of our “5 Ways To Monday” series… Today, that something is “getting more utility out of all these great blog posts that you are creating.” After all, if they just sit there on your website, they are underleveraged! So here are some good ideas on what to actually do with them!

    19 分钟

  7. 6天前

    2198: You're Doing Love Wrong, Part 2

    It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

    35 分钟

  8. 9月13日

    2197: Topic Showcase: Identity

    Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, we talk about Level 10 Contractor’s Secret Sauce: Identity. You’ve been listening to Rich talk about Identity for a million years now on this podcast… And he’s been talking about it for a lot longer than the podcast has been around, trust me! But how, exactly, do you determine what your identity points are… then execute on your identity? Glad you asked! On today’s showcase we hit the ABC’s of Level 10 Contractor Identity.

    25 分钟
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Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.

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