Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

Annie Franceschi | Brand + Business Strategist
  • 5.0 (18)
  • 营销
  • 一周一更

Grow with clarity, confidence, and a bit of brand magic. Hosted by a former Disney storyteller, this show helps coaches, consultants, and service-based experts like you clarify your message, simplify your offers and systems, and enjoy your business more than ever. Inspired by the bestselling book, "Establish Yourself" (2022) - this is your place to take your business to the next level, and have fun doing it. Tune in to get clear on your brand message, create confident signature offers, and streamline your systems This podcast helps answer questions like: • How do I attract clients who will pay more for my services? • What’s the best way to rebrand my business? • How can I grow my business without burning out? • How do I turn my services into premium offers clients can’t resist? • What are the easiest ways to save time and work more efficiently? • How do I stop playing small? • What’s the secret to creating smarter, streamlined processes? • How can I manage my time better when I feel overwhelmed? • How can I create better processes to work smarter, not harder? • How can I manage my time effectively despite being overwhelmed? Hosted by Annie Franceschi—brand strategist of 11+ years, former Disney storyteller, and 3x bestselling author—this show delivers proven strategies to attract dream clients, package your expertise, sell services easily, and create freedom to live your biggest goals in your business and beyond. With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable coaching or consulting practice that feels as good as it looks. Whether you’re rebranding, pivoting, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum. Hit subscribe now, and let’s make your business the greatest—together. _______ 💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast All podcast content is © Greatest Story Creative LLC And provided per terms available at greateststorycreative.com/terms

  1. 46. Batch December: Why Taking a Month Off Every Year Is the Secret to My Success

    4天前

    46. Batch December: Why Taking a Month Off Every Year Is the Secret to My Success

    If you’ve ever said, “I wish I had more time to work ON my business, not just IN it…” this episode is your permission slip. Back in 2016, I hit a wall in my business, and what came next turned into one of the smartest decisions I’ve ever made: I took the whole month of December off to create systems, rest, and reconnect with my why. Nearly a decade later, Batch December has become my most powerful annual ritual—and in this episode, I’m sharing exactly how you can create space like this too (whether it's a month, a week, or just one day at a time). If you've been craving more clarity, better systems, and guilt-free time to think, plan, and dream bigger, this episode gives you the blueprint to make it happen—on your terms. 🎯 YOU'LL DISCOVER The 5-step BATCH method I use to take a month off every year (without losing momentum or money)How to protect your calendar while still serving clients wellReal examples from my business model that honor boundaries and boost revenuWhy rest is not just recovery—it’s a strategy for long-term success 🎁 PODCAST LISTENER, GO FIND YOUR SURPRISE 👉 Secret just for you: Head over now to greateststorycreative.com/popup for something SPECIAL that ties into "T" in this episode! 📘 GET A FREE CHAPTER OF MY BOOK Curious about Batch December and more smart, simple systems like it? I share them in my book, "Establish Yourself." 👉 Grab the first 50 pages of Establish Yourself for FREE now at greateststorycreative.com/read Inside, I share more tools to clarify your brand, simplify your business, and attract your favorite clients. 🎧 DIVE DEEPER WITH THESE RELATED EPISODES Episode 32 | How to Be a Better Boss to Yourself (The Better Boss Method)Episode 5 | 3 Surprising Truths Behind How Real Coaches Grow Without Burnout

    23 分钟
  2. 45. The Feel-Good Discovery Call: Book Clients Without Sleaze, Scripts, or Giving Away the Farm

    10月28日

    45. The Feel-Good Discovery Call: Book Clients Without Sleaze, Scripts, or Giving Away the Farm

    If you’ve ever gotten off a discovery call thinking, “Oh, maybe I gave away so much—and I’m still not sure they're gonna hire me now,” this episode is for you. After leading more than 750 free consultations, I’ve learned that overgiving doesn’t lead to more yeses—it leads to burnout, confusion, and missed connections. In this episode, I’m pulling back the curtain on how I run Feel-Good Discovery Calls—the kind that protect your time, communicate your value, and help the right clients say yes without pressure, pitch decks, or pretense. Whether you’re booking 2 or 20 consults a month, you’ll walk away with a fresh perspective on what it really takes to turn free conversations into paid client work—without sleaze, scripts, or giving away the farm. 🎯 YOU'LL DISCOVER Why treating discovery calls as a pure "free sample" may be hurting your businessThe #1 question I ask that keeps every call focused and productiveHow I structure 20-minute calls to listen and lead (without a script)A simple tool that’s helped me sell over $600K in services—without a sales page 🙌 PUT THIS INTO ACTION Ready to show up clear and confident on every discovery call? 👉 Set your own free consult with me to explore Package Your Process™ with the Expert This is my 1:1 service where we clarify your message, refine your offer, and create the tools you need to attract and book clients in feel-good discovery calls—like a one-pager, brand clarity, and more. I'm now booking dates for January 2026, so be sure to set a time soon to talk if you're curious to work together early next year! (Tip: I take December off, so now is the best time to chat if you're interested) 🎧 DIVE INTO THESE RELATED EPISODES Episode 13 (Sleaze-free Sales Tips) | How to Sell Without Sleaze: Authentic Sales Tips for Coaches & ConsultantsEpisode 1 (Offer One-Pagers) | How To Sell Confidently Without Sales Pages: My Quick 1-Pager StrategyEpisode 43 (Free Samples in Your Content) | Wondering if You’re Giving Away Too Much for Free? Try the Costco Sample Strategy #discoverycalls #salesstrategy #clientattraction #coaches #consultants #boundariesinbusiness #establishyourself #clarity #businessgrowth #marketingwithintegrity

    24 分钟
  3. 44. How I Book Free Speaking Gigs That Lead to Paying Clients (And You Can Too)

    10月21日

    44. How I Book Free Speaking Gigs That Lead to Paying Clients (And You Can Too)

    When you know you need clients but don’t want to spend hours making cold pitches, burning money on ads, or waiting for speaking invitations that never come… what do you do? For me, it’s always the same: I go back to my most reliable growth strategy—booking free speaking gigs. But how do you get them on your calendar in the first place? In this episode, I’m pulling back the curtain on the exact process I've used for 10+ years (and still use today) to find and book free speaking opportunities in front of rooms filled with my potential dream clients. And right now is the best time to use it—because most groups are booking their 2026 speakers as we speak. If you wait until January, you may miss the boat. Whether you’re just getting started or ready to return to what actually works, this episode will show you how to take meaningful action this month to fill your calendar—and your client roster. 🎯 YOU'LL DISCOVER The 4-step strategy I use every time I want more clients from free speakingWhat to do before you ask for any gig (or risk hearing crickets)Why warm-ish asks beat cold pitches—and how to send oneThe mindset shift that changed everything (and made me $20K in LA) 🙌 PUT THIS INTO ACTION 🎁 INSTANT BONUS: My 4 Email Templates to Book Free Gigs Want to make warm-ish asks that actually get replies (and speaking gigs)? 👉 Grab my 4 proven email templates—the exact ones I used to book 24 free speaking gigs in one year. They’re your instant bonus when you sign up for my upcoming Clients From Speaking workshop: www.greateststorycreative.com/popup Each template is a plug-and-play way to confidently reach out to: Your existing networkPast speaking contactsFellow speakersNew chapters of organizations Perfect for coaches and consultants who want to book gigs this fall now before 2026 calendars fill up. Learn how to turn free talks into paying clients—without being salesy or overwhelming event organizers. WORKSHOP "Clients From Speaking" 🗓️ Tues. Oct 28 on Zoom (Replay + 4 Email Templates Included) 👉 www.greateststorycreative.com/popup 💬 PRIVATE HELP Want 1:1 help to get clear on how to talk about what you do, and nail down which rooms and which talk would help you turn free speaking into paid dream clients? 👉 Set a free time to talk with me about Package Your Process™ with the Expert: www.greateststorycreative.com/consult 🎧 DIVE INTO THESE RELATED EPISODES Episode 42 | Get Clients From Speaking: 5 Not-So-Obvious Ways to Turn Free Talks Into Paying Clients #speakingstrategy #clientattraction #freegigs #coaches #consultants #marketingwithintegrity #businessgrowth #establishyourself #confidenceinbusiness

    25 分钟
  4. 43. Wondering if You’re Giving Away Too Much for Free? Try the Costco Sample Strategy

    10月14日

    43. Wondering if You’re Giving Away Too Much for Free? Try the Costco Sample Strategy

    If you’ve been putting out valuable content, showing up generously, and still not seeing the client conversions you want… you’re probably asking: Am I giving away too much for free? I get this question all the time from coaches and consultants who are doing so much right—but still feeling like their content isn’t converting enough into paying clients. After 12+ years and 400+ clients, I can confidently tell you: That's likely the wrong question. In this episode, I’m introducing you to The Costco Sample Strategy — my approach to giving generously without leaking clients. You’ll learn how to connect your free content to your paid offers in a way that feels aligned, confident, and not at all gross. This strategy will change how you think about free content (and Costco!) forever. 🎯 YOU'LL DISCOVER Why giving away value isn’t the core problemThe 4 key practices of leveraging the Costco Sample StrategyHow to talk about your offers in your marketing without being “salesy”Why alignment matters more than algorithmsThe exact method I use in this podcast to model what I teach 🙌 PUT THIS INTO ACTION PRIVATE HELP Ready to get clear on your offers and start confidently inviting clients to work with you? 👉 Set a free time to talk with me about about Package Your Process™ with the Expert: www.greateststorycreative.com/consult This is my signature 1:1 service where we clarify your message, simplify your offers, and build foundational marketing tools on the spot—like a one-page website, brand identity, and more—to help you attract clients with confidence. QUICK WORKSHOP 🎤 Want my help to turn your free talks into paying clients? 👉 Join my pop-up workshop soon: Clients From Speaking (Oct 28 + Replay): www.greateststorycreative.com/popup You’ll learn how to build the bridge from free speaking to paid offers—without sounding salesy or upsetting event organizers. 🎧 DIVE INTO THESE RELATED EPISODES Episode 9 | Elevator Pitches That Get Clients: Clarify Your Message With My Brand CHIPS™ Formula (Brand CHIPS™)Episode 42 | Get Clients From Speaking: 5 Not-So-Obvious Ways to Turn Free Talks Into Paying Clients #contentstrategy #clientattraction #coaches #consultants #brandstrategy #establishyourself #marketingtips #businessgrowth #packageyourexpertise

    23 分钟
  5. 42. Get Clients From Speaking: 5 Not So-Obvious Ways to Turn Free Talks Into Paying Clients

    10月7日

    42. Get Clients From Speaking: 5 Not So-Obvious Ways to Turn Free Talks Into Paying Clients

    You've heard that speaking is supposed to be one of the best ways to attract clients… so why does it so often lead to crickets instead? Over the last decade, I’ve seen so many smart, talented entrepreneurs walk off stage with great feedback but no follow-ups, consults, or new clients. But for me, free speaking has become the single most reliable way to market and grow my business. So in this episode, I’m giving you my tried-and-true, not-so-obvious strategies that can transform your talks into powerful client attraction tools. These are the top shifts I’ve used to turn more than 150 free talks into $400,000+ in business, without ever feeling pushy, salesy, or too self-promotional. Getting clients from free speaking is both an art and a science - so tune in to learn my secrets from the past decade+! 🎯 YOU'LL DISCOVER Why most free talks don’t lead to clients (and the small changes that make all the difference)The one thing most presentations are missing—and how to fix itWhat you should always do instead of sharing your bio at the startHow to keep your audience engaged and eager to work with youWhy a clear next step gets people off the sidelines and into your world 🎟️ LEARN MY CLIENTS FROM SPEAKING SYSTEM > POP-UP WORKSHOP: OCT 28 Ready to stop speaking for crickets and start booking clients? 👉 Sign up for my NEW Clients From Speaking workshop: www.greateststorycreative.com/popup I’ll walk you through the entire system I’ve refined over a decade to consistently turn free speaking into consults, email subscribers, and paying clients—step by step. #speakingstrategy #clients #marketing #businessgrowth #establishyourself #visibility

    19 分钟
  6. 41. How to Test New Offers and Pivot Without Rebranding ("Best Of" Episode)

    9月30日

    41. How to Test New Offers and Pivot Without Rebranding ("Best Of" Episode)

    ✨ Feeling called to pivot, but not ready for a full rebrand? Discover how to test a new niche, offer, or audience without the time, money, or pressure of rebranding your whole business. Whether you're “niche curious” or just need a low-risk way to experiment before year-end, this episode will walk you through a smart, doable approach you can act on this week. Enjoy this "Best Of" Episode (originally Episode 7) - it's one I share constantly with clients and anyone asking how to safely try new offers or audiences without a ton of risk! 🎯 YOU'LL DISCOVER The real reason niching feels overwhelming (and how to fix it)A clever way to test a niche without changing your overall business identity How one client used this strategy to land high-value clients—fastThe #1 mistake service providers make when trying to niche (and what to do instead) 📝 YOUR FREE RESOURCE Set a Free Consultation re: Package Your Process™ with the Expert: Want help to create a niche offer that sells? Schedule a free call with me to get started → https://greateststorycreative.com/consult #niching #branding #businessgrowth #clarity #marketingstrategy

    16 分钟
  7. 40. Pricing With Confidence: The P.R.I.C.E. Method to Raise Your Rates Without Second-Guessing

    9月23日

    40. Pricing With Confidence: The P.R.I.C.E. Method to Raise Your Rates Without Second-Guessing

    Ever wonder if you're charging too much… or not enough? You’re not alone. Most coaches and consultants I work with feel some version of this pricing wobble—especially when they’ve moved past hourly work but haven’t yet found a value-based pricing strategy that feels right. In this episode, I’m sharing my go-to mindset method for pricing with confidence: P.R.I.C.E. It’s a simple but powerful framework I’ve developed to help you stop second-guessing your rates and finally feel grounded in what you charge. Whether you’re quoting custom projects or trying to package your expertise, this episode will help you raise your rates and feel good about it—without guilt, guessing, or talking yourself into a discount mid-call. 🎯 YOU'LL DISCOVER Why hourly pricing punishes you for being great at your jobThe most powerful shift to help you stop underselling your valueHow to confidently state your price—without talking yourself into a discountThe surprising way branding and packaging impact what people are willing to payA simple framework to make your offer feel totally worth the price 🤝 YOUR FREE RESOURCE Feeling stuck or unsure how to position and package your services as a valuable offer? Let’s talk it out. 📅 Book a free 20-minute consultation with me: ➡️ greateststorycreative.com/consult Together, we’ll look at what steps you could take to package your expertise into an offer your favorite clients can't wait to say an on-the-spot "yes" to #ValueBasedPricing #ChargeYourWorth #PremiumPricing #RaiseYourRates

    17 分钟
  8. 39. 4 Simple Steps to Turn One-time Clients into Lifelong Fans (and Friends)

    9月16日

    39. 4 Simple Steps to Turn One-time Clients into Lifelong Fans (and Friends)

    Have you ever worked with a great client—someone you loved parterning with—only to never hear from them again? You did amazing work. They were happy. And then… nothing. No follow-up, no referrals, no second engagement. It can feel like that connection just disappears. But it doesn't have to! Listen to hear how I shifted from seeing the testimonial as the end of a project to treating it as the beginning of a long-term relationship—one that has so often led to repeat business, genuine referrals, and friendships that go way beyond the invoice. 🎯 You'll Discover: The 4 S's of Staying Connected that turn clients into lifelong fans (and friends)The live client interview that creates connection from the very last project callTiny, heartfelt actions that can keep you top of mind (without being pushy)A simple weekly habit to naturally create repeat business and referralsHow speaking up can be a sleaze-free way to inspire new opportunities, referrals, and return projects 🎟️ LEARN MY LIVE CLIENT INTERVIEW SYSTEM > POP-UP WORKSHOP: Want to start building deeper client relationships that bring in referrals, repeat work, and community? 👉 Join me for the Get Better Testimonials workshop: www.greateststorycreative.com/popup I'll teach you my simplified system—from how I run live interviews to the exact scripts, email templates, and next steps so you'll get great reviews AND set a strong foundation for staying in touch. Hosted September 25 (plus 30-day replay!) 👋 PREFER PRIVATE HELP? I can help you 1:1 to add this process to your practice... To learn more, set a free time to talk with me here > greateststorycreative.com/consult

    19 分钟
查看全部 47 集

预告

5
共 5 分
18 个评分

关于

Grow with clarity, confidence, and a bit of brand magic. Hosted by a former Disney storyteller, this show helps coaches, consultants, and service-based experts like you clarify your message, simplify your offers and systems, and enjoy your business more than ever. Inspired by the bestselling book, "Establish Yourself" (2022) - this is your place to take your business to the next level, and have fun doing it. Tune in to get clear on your brand message, create confident signature offers, and streamline your systems This podcast helps answer questions like: • How do I attract clients who will pay more for my services? • What’s the best way to rebrand my business? • How can I grow my business without burning out? • How do I turn my services into premium offers clients can’t resist? • What are the easiest ways to save time and work more efficiently? • How do I stop playing small? • What’s the secret to creating smarter, streamlined processes? • How can I manage my time better when I feel overwhelmed? • How can I create better processes to work smarter, not harder? • How can I manage my time effectively despite being overwhelmed? Hosted by Annie Franceschi—brand strategist of 11+ years, former Disney storyteller, and 3x bestselling author—this show delivers proven strategies to attract dream clients, package your expertise, sell services easily, and create freedom to live your biggest goals in your business and beyond. With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable coaching or consulting practice that feels as good as it looks. Whether you’re rebranding, pivoting, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum. Hit subscribe now, and let’s make your business the greatest—together. _______ 💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast All podcast content is © Greatest Story Creative LLC And provided per terms available at greateststorycreative.com/terms

信息

你可能还喜欢