The Growth Pod

Genero
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The Growth Pod is brought to you by Genero, a leading growth agency in the Nordics. We interview marketing experts, business leaders, and entrepreneurs to uncover the stories and strategies behind profitable growth. Learn more: https://generogrowth.com

  1. #68: Erik Modig - why ROI misleads, funnels fail, and what world-class CMOs do differently

    -5 J

    #68: Erik Modig - why ROI misleads, funnels fail, and what world-class CMOs do differently

    Erik Modig is a researcher, author, speaker, and entrepreneur. He returns to the podcast to discuss the death of the marketing funnel, the issues with ROI, what it really takes to build thought leadership, and the thing that separates world-class CMOs from the rest. Learn more: https://generogrowth.com/ https://www.marketinglevels.com/ https://www.linkedin.com/in/emodig/ (0:00) Intro (1:08) Is the marketing funnel dead? (12:20) The ROI dilemma in digital marketing (20:02) Useful metrics (30:30) Moving beyond numbers and world-class CMOs (41:30) Thought leadership: why it matters and why it’s hard (52:25) Choosing the right channels, why slogans fail, and career advice

    1 h 5 min
  2. #67: Klarna’s growth story with Head of Nordics Björn Bryngelson

    12 SEPT.

    #67: Klarna’s growth story with Head of Nordics Björn Bryngelson

    Klarna is one of the world’s most successful startups. We sat down with Head of Nordics Björn Bryngelson to discuss the company’s growth journey, making big bets, attracting top talent, and common misconceptions about Klarna. Learn more: https://www.klarna.com/ https://generogrowth.com/ https://www.linkedin.com/in/bj%C3%B6rn-bryngelson-b0b80310/ (0:00) Introduction (0:30) Why Björn joined Klarna (5:08) Consumer behavior and user experience (7:57) Key decisions for driving growth (14:03) Entering and succeeding in the US (19:02) Rebranding Klarna and building a bold global brand (23:38) Competing by providing value (27:39) Making big bets and moving fast (30:24) Nordic advantages in building startups (33:03) How Klarna uses AI (38:38) Attracting top talent (43:38) Misconceptions about Klarna and closing thoughts

    51 min
  3. #66: Monika Liikamaa: building one of Europe’s top fintech companies

    15 AOÛT

    #66: Monika Liikamaa: building one of Europe’s top fintech companies

    Enfuce is a fast-growing fintech with a bold goal of becoming the #1 issuer processor in Europe and reach billions in ARR. We sat down with co-founder and co-CEO Monika Liikamaa to talk about what it takes to build a successful startup in a conservative industry: earning trust, hiring top talent, and moving fast while doing the right thing. We also talked about entrepreneurship as a mindset, the stress of building a company, and how small teams can do big things. Learn more: https://enfuce.com/ https://generogrowth.com/ https://www.linkedin.com/in/monikaliikamaa/ (0:00) Introduction (0:30) Fintech and the insight behind starting Enfuce (9:10) Earning trust in a conservative industry (14:37) Why Monika became an entrepreneur (30:33) Building a top team and attracting early talent (42:23) Compliance, fraud, and doing things right (49:15) The future of fintech and reaching 250M€ ARR

    1 h
  4. #65 From founder to investor: Ilkka Kivimäki on lessons learned and future bets

    25 JUIL.

    #65 From founder to investor: Ilkka Kivimäki on lessons learned and future bets

    Ilkka Kivimäki built and sold a company to SAP, was the first investor and chairman of Wolt, and now runs a 260M€ seed fund. We sat down to discuss everything from startup investing and growth to quantum computing and food innovation. Learn more: https://maki.vc/ https://generogrowth.com/ https://www.linkedin.com/in/ilkkak1/ (0:00) Introduction (0:31) Building a company during the dot‑com crash and exiting to SAP (6:35) Finland’s startup ecosystem (13:00) Becoming an investor and Wolt’s success (18:00) Starting Maki.vc and investing in 50+ startups (23:20) Quantum computing (30:25) Robotics and autonomy (35:55) Innovations in food and material sciences (43:30) Lessons from startups and investing

    55 min
  5. #64: Backing the next generation of Finnish growth companies with Pia Lemmetty from Tesi

    8 JUIL.

    #64: Backing the next generation of Finnish growth companies with Pia Lemmetty from Tesi

    Pia Lemmetty is an Investment Director at Tesi, Finland’s state-owned investment company. We talk about Finnish startups and scaleups, Finland’s international reputation, and what it takes to attract more talent and capital. We also cover M&A, IPOs and what growth companies can do better when it comes to corporate finance. Learn more: https://tesi.fi/ https://generogrowth.com/ https://www.linkedin.com/in/pia-johanna-lemmetty-tarasiuk/ (0:00) Introduction (0:35) Pia’s career in investment banking, M&A and venture capital (6:30) What Tesi is and how it operates (13:00) Growth funding and capital availability in Finland (21:45) Finland’s startup ecosystem and international reputation (28:53) Succeeding globally and attracting top talent (37:18) Enabling billion-euro industrial investments (43:18) How growth companies can improve on corporate finance (48:45) M&A as a growth driver (56:50) Should Finland have more IPOs?

    1 h 6 min
  6. #63: Leading the Nordics’ biggest fitness chain with SATS CEO Sondre Gravir

    5 JUIN

    #63: Leading the Nordics’ biggest fitness chain with SATS CEO Sondre Gravir

    SATS is the largest fitness chain in the Nordics, with over 270 gyms and 10,000 employees. CEO Sondre Gravir joined us to talk about creating a great customer experience and strong culture at scale, how SATS continues to innovate, and what it was like leading the company through the lockdowns. We also covered fitness trends, the role of technology, and the impact of gyms on public health. Learn more: https://satsgroup.com/ https://generogrowth.com/  https://www.linkedin.com/in/sondregravir/ (0:00) Introduction (0:30) Why Sondre joined SATS (3:00) Public health, fitness trends and the Nordic gym market (11:08) Growth drivers and the power of group classes (16:52) Technology, opportunities and limits of digital fitness (21:59) Growing the market as a category leader (24:56) Scaling culture and values across 10,000+ employees (33:19) Covid, lessons learned and what’s next

    47 min
  7. #62: Inka Mero - backing deep tech startups that are changing the world

    22 MAI

    #62: Inka Mero - backing deep tech startups that are changing the world

    Voima Ventures is one of the only VC funds in Europe focused only on deep tech. With over 200M€ raised in total, they invest in everything from quantum computing to hormone testing and new biomaterials. Founder and CEO Inka Mero joins us to share how they find and fund world-changing startups, what a great founding team looks like, and how to build a venture fund from scratch. Learn more: https://generogrowth.com https://voimaventures.com https://www.linkedin.com/in/inkamero (0:00) Introduction (0:30) What is deep tech? (10:40) What makes startup teams succeed? (18:30) How investors pick and support startups (29:22) Building a successful venture capital firm (36:13) Ambition, timing, and founder mindset (45:10) Biggest challenges and proudest moments (54:06) Poetry and Inka’s new book

    59 min
  8. #61: Carl Haglund on transforming Veritas and why Finland must reform

    12 MAI

    #61: Carl Haglund on transforming Veritas and why Finland must reform

    Since joining Veritas, Carl Haglund has led the pension company to record-breaking growth in a highly regulated industry. We talk about how he and his team made it happen, the CEO’s role in sales, and how customer experience became their advantage. With Carl’s background in politics and 5B€ in assets under management, we also discuss investing, geopolitics, and why Finland isn’t growing. Learn more: https://veritas.fi/ https://generogrowth.com/ https://www.linkedin.com/in/carl-haglund-30b2172/ (00:00) Introduction (00:30) Why Carl joined Veritas (05:45) Transforming a legacy pension company (15:00) Customer experience as a competitive edge (21:42) Selling as a CEO (25:30) Why isn’t Finland growing? (44:00) Investing, macro, geopolitics, and defense

    59 min
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À propos

The Growth Pod is brought to you by Genero, a leading growth agency in the Nordics. We interview marketing experts, business leaders, and entrepreneurs to uncover the stories and strategies behind profitable growth. Learn more: https://generogrowth.com

Informations

  • Création
    Genero
  • Années d’activité
    2023 - 2025
  • Épisodes
    68
  • Classification
    Contenu explicite
  • Copyright
    © Genero
  • Site web de l’émission
    The Growth Pod

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