Muthership Creator Strategy

Helen & Juli Polise
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Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!

  1. 4天前

    #188 - How To Improve Your Shop Content

    If you've been posting shop or affiliate content and wondering why it's not converting the way you hoped, this week's episode is for you. I'm talking about the mistake I see over and over again with creators who want to monetize, and honestly it's the thing nobody in the shop space is telling you. It's not about posting more. It's not about better products. It goes way deeper than that. I'm also getting into how to figure out your real reason for showing up online in the first place, because that one thing changes everything about how you create content and who you attract. If you've ever felt like you're spinning your wheels or comparing yourself to creators who claim to be making crazy money every month, you're going to want to hear this one. Sign up HERE for the FREE EDITING WORKSHOP!

    17 分钟

  2. 5月8日

    #187 - Social Media Needs Older Creators

    In this week’s episode of The Muthership Creator Strategy, I’m diving deep into why social media desperately needs older creators - not as participants who "fit in," but as leaders. In this episode, we’re talking about: ·       The Power of Narrating: Why our life experience allows us to tell relevant stories instead of just "curating" an aesthetic. ·       The "Brain Work" of Content: How mastering new tools and editing can help your brain health. ·       Leading vs. Copying: How to start using your actual expertise to build a durable audience. ·       Developing Thick Skin: How seeing yourself on camera helps you shed self-judgment  If you’ve been feeling invisible or worried that you have "nothing to say," this episode is for you. Your perspective is a service that the internet actually needs.

    18 分钟

  3. 5月1日

    #186 - Social Media Content Production Tips

    Why Production Matters More Than You Think But first, if you'e like to check out the Studio Preview which is mentioned in this episode!  If you are NOT a studio member, it's FREE to join this space and check out the Analytics meeting:  CLICK HERE! This week’s podcast episode is all about the part of content creation that doesn’t get talked about enough: production. And no, I don’t mean big crews, fancy cameras, or turning every post into a full commercial. I mean learning how to think through your content before, during, and after you record so your ideas actually land. In this episode, I’m walking through the creator version of pre-production, production, and post-production, and how those simple choices can make your videos stronger, clearer, and more engaging. You’ll learn: Why better production starts before you ever hit recordHow to think through your opening line so the right viewer immediately knows, “this is for me”What to consider when shooting, from lighting and framing to camera angles and b-rollHow editing and on screen text can elevate your storyHow to review your own video before posting with a simple production checklistWhy intentional content can lead to more consistent engagementAnd this episode also gives a preview of what we’ll be diving into inside the Muthership Creator Studio this month, where we’ll be breaking down scripting, shooting, and editing in much more detail through live lessons, challenges, and feedback in real time on YOUR WORK! Production is not about being perfect. It’s about making better decisions so your viewer stays with you. Listen to the episode, and then come join us in the Muthership Creator Studio if you’re ready to make better content with more intention, more confidence, and a whole lot more support.

    21 分钟

  4. 4月24日

    #185 - Scripted Content Problems

    Are brands accidentally "breaking" their creators? 🎙️ I’m making a pretty bold statement in this week’s podcast, but I have to say it: most brands are simply not getting it right when it comes to working with creators and influencers. In fact, I think they might actually be "breaking" the very people they hire. After 40 years in the production business, I’ve seen it all. I’ve directed trained actors, professional athletes, celebrities, and "real people" (the industry term for non-actors) ranging from doctors to people talking about their experience with smelly feet. I’ve noticed a shift happening in social media that feels all too familiar, and frankly, it’s been a little painful to watch. In this episode, I’m getting into: ·       The Realization: A conversation with a friend and professional influencer that brought this topic to the surface. ·       The Authenticity Paradox: Why brands hire you for your "realness" but then hand you a word-for-word script that kills your vibe. ·       The Teleprompter Trap: My very strong (and controversial) opinion on using teleprompters and how to tell if you’ve lost your natural cadence. ·       Survival Tips: How you can deliver what a brand wants without losing your soul or your audience in the process. Plus, I’m giving a huge shout-out to our newest Creator of the Week, Diana @diandbuddy, who has been an absolute firecracker since joining the studio. If you’ve ever felt like a robot reading lines instead of a creator making magic, this episode is for you.

    11 分钟

  5. 4月17日

    #184 - Random Social Media Tips

    This week’s podcast is a little bit of a social media reality check. I’m sharing what I’ve been noticing lately about TikTok views, posting times, and why some videos seem to sit there before they suddenly wake up later.  I’m also talking about what I do when my own views are low, my content feels stuck, or I need to shake myself out of a rut fast. That includes one of the easiest ways to wake up your account again, why I will always defend using trends, and a few simple ways to get back in motion without overthinking everything.  And yes, I also had to touch on branded content, because if you want your videos to stand out and actually support the brand, that matters too. Go listen to the full episode for all the thoughts, tips, and always truth.

    13 分钟

  6. 4月10日

    #183 - Getting Personal or Over Sharing

    Today I’m talking about the difference between getting personal and oversharing on social media and why letting people see a little more of you can make your content more memorable, relatable, and effective. So many creators hold back because they think nobody cares, or they worry that sharing anything personal means putting their whole life on display. It doesn’t. Featuring our Creator of the Week:  Kim Decherthttps://www.instagram.com/kimdechertwellness/ In this episode, I’m breaking down why connection matters just as much as information, what “sharing more of yourself” can actually look like, and how to bring more personality into your content without turning your page into a diary. If you’ve ever wondered how much of yourself to show online, this one will give you a lot to think about.

    21 分钟

  7. 4月3日

    #182 - Low Key Great Engagement Strategies

    If you’ve been feeling like you’re doing *everything* to get more engagement and still not seeing the results you want, this episode is for you. I’m sharing **6 overlooked strategies** that can help you create smarter, get more traction from your content, and maximize the content you already have by turning it into fresh new content that can drive viewers back to your other posts. This one is part engagement strategy, part content strategy, and a reminder that sometimes the answer is not just creating more, it’s being more strategic with what you’re already creating and building on it in new ways.  If you want fresh ideas to spark momentum without feeling like you have to reinvent the wheel every time, take a listen! Create of the Week: Landa Hernandezhttps://www.tiktok.com/@UCqOdXcMmD0iIPdd6rfNkbdQ

    19 分钟

  8. 3月27日

    #181 - Branded Content Mistakes

    This week on The Muthership Creator Strategy, I’m talking about why so much branded content feels stiff, awkward, and way too obvious. And if you’re wondering how to make it work well, here’s the hot take: The best sponsored content does not feel like a commercial. It feels natural, true to the creator, and built in a way that makes people want to keep watching instead of scrolling away.  In today’s podcast episode, I’m breaking down what goes wrong, why some creator ads miss the mark, and how to think about branded content in a way that feels more authentic and effective. If you considering UGC or have ever struggled with how to make sponsored content fit your voice, your style, and your audience, this episode will help. I’m sharing the mindset behind better branded content, what brands are really looking for, and why forcing something that does not feel like you might be the fastest way to lose people. If you want your UGC and brand content to feel better, perform better, and still sound like you, this is the episode. For more help with content, join the studio here:  https://muthership.mn.co/

    19 分钟
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关于

Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!

信息

  • 创作者
    Helen & Juli Polise
  • 活跃年份
    2024年 - 2026年
  • 单集
    188
  • 分级
    儿童适宜
  • 版权
    © @2025 Muthership Inc
  • 节目网站
    Muthership Creator Strategy

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