#2 - Lara Acosta: How to get Unstuck using LinkedIn - Personal Branding, Networking, Storytelling and more.

Lara Acosta has helped 100s of people get unstuck using LinkedIn and personal branding. She grew from 0 to 140k+ followers in just 2 years and is now the #1 UK Female Creator. If you want to post more on LinkedIn, this podcast is for you.

Connect w/Lara Acosta (guest):
LinkedIn: https://www.linkedin.com/in/laraacostar/
Youtube: ⁠https://www.youtube.com/@Laraacosta
Twitter/𝕏: ⁠https://x.com/Laraacostar
Instagram: https://www.instagram.com/laraacostar/

Connect w/ Harry Phokou (Host)
LinkedIn: ⁠https://www.linkedin.com/in/hphokou/⁠
Youtube: ⁠https://www.youtube.com/@hphokou
Instagram: https://www.instagram.com/hphokou/

Chapters:
00:00 Introduction
00:35 Understanding Your Purpose on LinkedIn
02:19 Building Authority and Humanizing Yourself
06:38 Overcoming the Fear of Posting on LinkedIn
08:06 Starting with What You Have and Reducing Friction
13:49 The Power of Storytelling on LinkedIn
19:00 How CEOs can use LinkedIn
25:39 The Role of Video on LinkedIn
31:29 Collaboration Over Competition
35:16 Engaging with Your Audience through LinkedIn Live and Webinars
35:45 Understanding Leverage and Authenticity
39:04 Building a Community vs. Building a Following
48:02 Networking and Making Others Feel Important
57:02 Presenting Yourself Professionally Online
01:03:07 Dealing with the Ups and Downs of Content Creation
01:08:20 Reframing Challenges and Maintaining a Positive Mindset