2022 Upfront Interviews

Dave Forde
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  • MARKETING

Ad execs break down the 2022 Canadian Upfront - what happened and what it means for brands, hosted by Dave Forde.

Episodes

  1. 07/08/2022

    2022 Upfronts - Lindsey Talbot, GroupM Canada

    Lindsey talked about cross platform buying; improved targeting; COVID's impact on TV; how brand are reaching cord cutters and cord "nevers" and a lot more.

    23 min

  2. 07/07/2022

    2022 Upfront Interview Series with M&K Media's Jennifer Young

    Jennifer was impressed by the innovations presented this year sharing how the how access to more data impacts brands ability to deliver messages; she also touched on Netflix and it upcoming ad-supported tier and more.

    10 min

  3. 07/07/2022

    2022 Upfronts - Richard Ivey, Media Experts

    Richard Ivey, Chief Procurement Officer at Media Experts shares his take on the 2022 Canadian upfronts and how brands can leverage broadcasters to grow to the next level.

    24 min

  4. 07/07/2022

    2022 Upfronts - Bruce Neve, True Media Canada

    Bruce Neve, President of True Media Canada shares his take on the 2022 Canadian upfronts and how brands can leverage broadcasters to grow to the next level.

    25 min
  • 4 Episodes

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Ad execs break down the 2022 Canadian Upfront - what happened and what it means for brands, hosted by Dave Forde.

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