Unicorn Messaging

Lucy Bedewi

Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.  How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging. My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals.  Discover how to craft messaging that makes your brand stand out in a saturated market.Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies.  DM me on Instagram: @lucy.bedewiFollow the Podcast: @the.bold.founder Follow or work with my messaging and copywriting studio:@mywritehandwomanSet up a call and check out the website!

  1. 18 THG 9

    28: You can sell anything-so why isn’t your Messaging selling?

    If you’ve ever been told, “I don’t care what you’re selling—I want it,” this episode is for you.  You already know how to move people. Now let’s talk about turning that natural spark into superfans who buy everything you launch. Because you’re the person people can’t help but remember. Clients don’t just love one of your offers—they love you. That’s every personal brand’s dream.  But once they’re obsessed, how do you make sure your core message resonates just as deeply as your personality? Today, I’m speaking directly to the “activators”—the ones whose presence alone lights people up. You already have the natural brand voice that hooks people in, but now it’s time to refine it so your audience isn’t just obsessed with you, they’re obsessed with buying from you. Inside this episode, I’ll cover: How to turn your natural magnetism into sales copy that sells without draining your energy.The difference between being remembered and being bought from—and how to bridge that gap.Why clarity in your messaging strategy is the key to scaling your impact and income.My step-by-step “homework” to get your brand voice aligned with your offers so your audience can’t wait to say yes.Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her! Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz

    22 phút
  2. 4 THG 9

    27: How to get out of the Bestie Zone and into the Buyer Zone in your messaging

    Who else is tired of getting friend-zoned in business? People see your brand, they love your vibe, they eat up your content—but they’re not hiring you. They feel seen, but not moved. They’re not fully confident that your brand is the one that can solve their problem or deliver the transformation they’re craving. They think you’re fun, relatable, even inspiring… but that missing piece—the sales piece, the activation piece—is what’s keeping them from actually investing in you. So what are we going to do about it? Today, I’m breaking down exactly how to move your audience from “I adore you” to “I just bought from you.” Because let’s be real—you didn’t build your brand just to collect compliments. You built it to grow, to scale your business, and to position yourself as the only one who can solve your dream client’s problem. We’ll cover: The 3 biggest mistakes keeping you stuck in the Bestie ZoneWhy being too relatable in your messaging actually blocks brand growthHow to shift from friendly to activating with clarity and confidenceTangible strategies to position your brand as irresistible (without losing your warmth or personality)If you’ve been wondering why people engage with your content but don’t buy, this episode is your wake-up call. Because here’s the truth: branding is more than a pretty vibe—it’s about messaging that moves people. And when you nail your positioning, you won’t just have fans… you’ll have paying clients who can’t wait to work with you. Ready to stop being “everyone’s bestie” and start being the brand they buy from? → Tune in now and let’s get you out of the Bestie Zone for good. Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her! Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz

    20 phút
  3. 21 THG 8

    26: Copy or Content? How to know which one your business actually needs

    Today I’m excited to dig into this episode with you guys, because I think there are so many misconceptions about what a content writer is versus what a copywriter is. And by not knowing the difference between the two, you could be hiring the wrong person—or worse, misdiagnosing what’s really going on in your marketing. When something’s not converting, when your content feels flat, when the algorithm seems to hate you, or when your sales page is weak, having the right vocabulary helps you pinpoint the problem. And once you can name it, you can actually fix it with intention and strategy. So, that’s exactly what we’re covering today. Today we will learn:   The real difference between copywriting and content writing (and how to spot it instantly) How brand messaging is the foundation for both content and sales copy Why shortcuts with content are forgivable, but shortcuts with copy can tank your sales Where tools like ChatGPT and VAs can help—and where they definitely can’tHow good sales copy literally sells for you in your sleepBy the end, you’ll know exactly how to hire the right words for the right job, and why investing in strong brand strategy and messaging makes your business unforgettable.  If you loved this episode, you’ll also want to check out: [Crash Course: What Is Brand Messaging?][12 Essentials for Your Brand Messaging]if today’s episode sparked something for you, I’d love it if you left a review on Apple Podcast or a quick star rating on Spotify. It means the world and helps more entrepreneurs, founders, and small business owners find this podcast. Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her! Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz

    20 phút
  4. 24 THG 7

    24: 12 messaging essentials to create a brand that sells itself

    Why aren’t you at your income goal yet? Why is that dream collab ghosting you? Why aren’t clients sliding into your DMs with their credit cards ready? Spoiler: It’s not your business—it’s your messaging. Today we will unearth the not-so-sexy reason your business isn't scaling like it should be—and fix it. We're pulling back the curtain on the real reason your brand isn’t converting, connecting, or commanding attention like the unicorn you are. It’s time to talk messaging strategy. 💡 In This Episode, You'll Learn: Why even great businesses fall flat without a strong messaging strategyThe 12 core elements of high-converting brand messagingHow to clearly articulate your mission, one-liner, differentiators, and moreThe major difference between knowing your message and articulating it (this is the golden ticket, friend)Why your Instagram bio might be sabotaging your business (yep, it’s that deep)How to turn your copy into a magnetic, must-read experience that grows your business with easeThis Episode is Perfect For You If: You know your business is good—but it’s not being seen or heard the way it should.You're DIYing your brand voice and keep getting stuck.You're rebranding, launching, scaling—or just so over being overlooked.You want brand messaging that grows your business, converts cold leads, and gets you noticed.Check Out Ep 21: No-Shame Messaging Crash Course   Resources & Links: Explore The Brief: https://www.mywritehandwoman.com/the-brief Examples: https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/6731e5ba6a242b0c2012cd23/1731323329905/The+Brief+-++Slink+Through+Strength+%281%29.pdf  https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/67c06b3b27057e409bd8bb7d/1740663617125/The+Brief+-+Whale+Hello.pdf   Workbook: https://www.mywritehandwoman.com/the-workbook Contact Me for The Brief: https://www.mywritehandwoman.com/contact Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her! Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz

    29 phút
  5. 10 THG 7

    23: Why your messaging isn’t converting (even though your offer is fire)

    If your marketing messaging is underselling your brilliance, frankly I am mad at you and this episode is your intervention. IN THIS EPISODE, WE GET INTO:  Why your offer might be the best kept secret—and how that's quietly ruining your biz The truth about selling without needing people to “experience you” first A real story about my content repurposing specialist (yes, she knows I’m telling it 👀) The exact messaging mistake so many women are making (and how to stop) What a messaging strategy that actually converts looks likeThis is your tough love chat from your friendly Messaging Mama Bear—because you deserve to be impossible to ignore. IF YOU’VE EVER SAID… “People LOVE my offer once they’re inside… it’s just hard to get them in the door.”“I wish my copywriting actually sounded like me.” “I hate feeling like I’m begging people to buy.”Then it’s not your offer. It’s your messaging. Let’s fix that. Work With Her: https://www.instagram.com/schreckengostcreative/ (Say Lucy sent you from the Unicorn Messaging Podcast) Book a Messaging Intensive: https://www.mywritehandwoman.com/messaging-intensives Find Your Brand Messaging Superpower: Take the Quiz Contact Me: https://www.mywritehandwoman.com/contact This episode is your go-to for leveling up your marketing messaging, clarifying your messaging strategy, and finally letting your copywriting match the magic of your offer. Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her! Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz

    10 phút
  6. 22 THG 5

    21: The no-shame crash course into messaging strategy

    Your visuals are sexy, your brand is polished—but your DMs are a ghost town. Why? Because you skipped the part that actually makes people care: your messaging.   Today we're getting into a one-on-one level course for what is messaging strategy. It's a bit of a buzz word, but what does messaging strategy even really mean?  So this episode is for those of you in the back of the class that want to raise your hand and ask this question, but feel kind of dumb doing it because everyone in the online space somehow knows everything about messaging. 'cause they're like, work on your messaging, work on your messaging, and you're thinking, okay...  but can you define it for me? So if you are that person who wants to dig into your messaging but doesn't really know what messaging or messaging strategy is, this is gonna be your no-shame breakdown, so we can really get on the same level as what that means.  You'll learn today:  What brand messaging really is (and what it’s not) The 3 messaging mistakes that are quietly sabotaging your businessWhy your visuals mean nothing without the verbal brand to match How strong messaging makes sales easier, marketing more fun, and copywriting a total breezeA behind-the-scenes look at my signature offer, The Brief, and how it gives entrepreneurs the copy foundation they’ve been cravingReady to Craft Messaging That Converts and Connects? Work with me 1:1 in The Brief — your done-for-you brand messaging deck that unlocks clarity, connection, and conversion. Grab all the juicy details + examples HERE Not quite ready for the full deep dive?  Take my quiz: What’s Your Messaging Superpower?  4 Examples of What You Get With The Brief  1:https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/671a2edc60c1310096562e2d/1729769187976/The+Brief+-+Initium.pdf 2:https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/6731e5ba6a242b0c2012cd23/1731323329905/The+Brief+-++Slink+Through+Strength+%281%29.pdf 3:https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/6784ee80fb1eef6d35c92a4e/1736765064285/The+Brief+-++ReplicAIDE+.pdf 4:https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/67c06b3b27057e409bd8bb7d/1740663617125/The+Brief+-+Whale+Hello.pdf Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her! Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz

    26 phút
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Giới Thiệu

Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.  How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging. My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals.  Discover how to craft messaging that makes your brand stand out in a saturated market.Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies.  DM me on Instagram: @lucy.bedewiFollow the Podcast: @the.bold.founder Follow or work with my messaging and copywriting studio:@mywritehandwomanSet up a call and check out the website!