The Business of You with Rachel Gogos

Rachel Gogos
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  • ريادة الأعمال
  • يتم التحديث أسبوعيًا

Welcome to The Business of You Podcast, where we explore how to build a brand that truly reflects who you are and amplifies your influence in the digital world. Hosted by Rachel Gogos, this podcast brings you insightful conversations with humble entrepreneurs, thought leaders, and industry experts who have built highly profitable businesses. Each episode delves into their journeys, sharing the strategies, challenges, and lessons that led them to create the businesses that make a massive impact. Whether you're just beginning to amplify your online presence or you're an established entrepreneur looking to refine your brand, this podcast will give you the practical tools and inspiration you need to take your business to the next level. From personal branding and online presence to leadership and marketing strategies, we cover it all. To learn more about each episode, and the resources mentioned, check out: https://thebrandid.com/the-business-of-you-podcast/

  1. 239 | Turning a Failing Flower Shop into a Multi-Million-Dollar Brand with Michael Jacobson

    قبل ٥ أيام

    239 | Turning a Failing Flower Shop into a Multi-Million-Dollar Brand with Michael Jacobson

    What if your brand wasn’t just about marketing, but about rethinking every single touchpoint your customer experiences? That’s the approach Michael Jacobson took when he bought his uncle’s struggling flower shop. Today, French Florist has grown from the brink of closure to Los Angeles' largest flower shop, generating over $9 million in revenue and expanding nationally through franchising.  Under Michael’s leadership, the brand is reshaping what it means to buy flowers, making everyday moments feel like luxury experiences. Make Operations Part of Your Brand Your brand promise is only as strong as the systems behind it. Michael shares how upgrading outdated tools and building a custom operating system didn’t just cut costs. It made every step of the customer journey smoother and more consistent. The takeaway?  If you want to deliver a premium experience, start by fixing the pain points your customers feel most, even if the solution is behind the scenes. Let Values Guide Every Decision It’s easy to write core values and never put them into practice. French Florist takes the opposite approach, using the acronym LOVE (Love what you do, Own your impact, Value connection, Exceed expectations) as a daily filter for hiring, franchising, and customer touchpoints.  The result is a thriving brand that feels consistent and authentic at every level.  Ask yourself: do your customers feel your values in action, or only see them on your website? Enjoy this episode with Michael Jacobson… Soundbytes 22:26 - 22:40 “I don't know how many people actually live and breathe by [their company values]. Our company really does. We integrate it very deeply into the blood and DNA of our culture. Every decision we make follows that framework. We ask ourselves, if we're making big decisions, do they hit the core values.” 33:24 - 33:39 “If you can take the average person, on the average day, who has the average work ethic, with the average intellect, and build a system that can produce above average results, then that's a franchisable business.” Quotes “Business is tough. Nobody said it was going to be easy.” “We want to actually contribute real value to the world as an entrepreneur.” “If we can make this world 1% better, that's a worthy mission.” Links mentioned in this episode: From Our Guest Website: https://www.frenchflorist.com/  Connect with Michael Jacobson on LinkedIn: https://www.linkedin.com/in/michaelrichardjacobson/  Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/

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  2. 238 | Why Writing a Book Is the Ultimate Authority Builder for Your Personal Brand

    ٣٠ سبتمبر

    238 | Why Writing a Book Is the Ultimate Authority Builder for Your Personal Brand

    Want to be seen as the go‑to expert in your space?  Start with a book. Not just for sales, but for shaping a brand that people recognize, trust, and remember. This is a special episode where I joined Christine on the Your Daily Writing Habit. I shared how, over 14 years at The brandiD, I’ve helped entrepreneurs, authors, and thought leaders grow their businesses online. Why Your Book Can Be the Fastest Path to Authority If you want to be recognized as the go-to expert in your field, a book is one of the most powerful tools you can create. It packages your expertise into something tangible, builds instant credibility, and works as intellectual property you can monetize and leverage.  Self-publishing can generate direct income, but the bigger value is in what the book leads to: higher-ticket client work, keynote invitations, workshops, and programs that deepen your authority. How to Keep Your Book Working for You Long After Launch Your book shouldn’t gather dust once it’s published. Pull out key ideas or stories and turn them into social posts and blog articles to keep your message in circulation. Offer a free chapter to grow your email list. Use it to pitch media interviews, local speaking engagements, or library events that connect you with new audiences. And most importantly, get clear on your visibility goals first—whether that’s a TEDx stage or building a loyal local following—so every action you take moves you closer to that vision. Enjoy this episode… Soundbytes 07:07 - 07:18 “If someone has enough know-how in a particular area and can put it all in a book, it is such a stamp of approval.” 07:40 - 07:55 “Not everybody has the perseverance and the vision to write a book, and for the people that do, it can so easily be spun into courses or membership sites, keynote speeches, or workshops.” Quotes “A book is a great marketing lead magnet.” “Only be active on social media where your potential target market may be.” “There's so much strategy that goes into the copywriting of a website.” Links mentioned in this episode: Connect with brandiD Easy Tips to Adjust your website: https://buildmybrandid.com/website-tweaks/  Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g  Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host, Christine Ink Website: https://christine-ink.com/ Connect with Christine Ink on LinkedIn: https://www.linkedin.com/in/christineink/

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  3. 237 | How Founders Are Growing Their Companies Faster by Becoming Visible with Dennis Meador

    ٢٣ سبتمبر

    237 | How Founders Are Growing Their Companies Faster by Becoming Visible with Dennis Meador

    How do you go from two people and an idea to 32 employees and 125+ clients in just 12 months?  That’s exactly what Dennis Meador did, and in this episode, he shares the strategies that made it possible. Dennis is the CEO and Founder of The Legal Podcast Network, where he helps legal professionals transform their expertise into content that drives authority and growth.  With over two decades of entrepreneurial experience, he has scaled multiple companies to multi-million-dollar revenues and built a reputation for creating repeatable systems that work. The Power of Systems If your business feels stuck in chaos, Dennis makes it clear: the missing link is usually your systems. He shares how to tighten communication, streamline processes, and protect your culture so growth doesn’t come at the expense of sanity.  His framework shows you how to build structure that frees you up to scale–whether that means hiring your next employee or doubling your client roster. Why Founder-Led Marketing Works Customers don’t just want your product, they want to trust the person behind it. Dennis explains how you, as the founder, can utilize podcasts, social media platforms, and straightforward Q&A-style content to establish authority and attract the right opportunities.  Show up consistently, answer the questions your audience is already asking, and you’ll turn your visibility into a steady stream of inbound leads. Enjoy this episode with Dennis Meador… Soundbytes [17:19-17:47] “Instead of typing in Atlanta divorce lawyer, I type in what happens to a second home during a divorce? That's the type of thing that my clients answer. Now, a little YouTube video pops up with a 20-minute video and a whole series of questions about what happens to all the property during divorce in Atlanta, or in Georgia. So that's a question-based approach.” [26:03-26:27] “If you can go to a place where no one else is marketing, it might not be 100% of your potential client base, but if only 10% of them are your potential clients, and then we find five outlets, we've just increased your caseload by 50% by just distributing to places that others aren't.” [33:06-33:13] “We either have systems that take care of this, and if people won't work within those systems and help us, help them, then they're not our client anymore.” Quotes “I didn't ask if you had a TikTok. I asked if you wanted clients to see you on TikTok.” “It takes one to three years to really get your system, or your business, properly systematized.” “I learned very quickly. You make a lot more money making the job happen than actually doing the job.” “If you're building content that's query-based right now, you're building your future while sustaining your presence.” Links mentioned in this episode: From Our Guest Website: https://www.thelegalpodcastnetwork.com/  Connect with Dennis Meador on LinkedIn: https://www.linkedin.com/in/dennismeador/ Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/

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  4. 236 | The Visibility Shift That Helps Founders Grow Faster

    ١٦ سبتمبر

    236 | The Visibility Shift That Helps Founders Grow Faster

    If “you” online isn’t the same you who shows up in person, you’re not alone.  Most founders haven’t taken the time to align their personal identity with how they present themselves online. But that clarity–on the inside and out–is what gives your brand staying power. This is a special episode where I joined Jesse Paliotto on FastSpring’s Growth Stage podcast to talk about personal branding, founder identity, and why branding from the inside out is the only way to build a business that lasts. The SOULiD Framework Every founder already has a personal brand. The question is–does yours reflect the essence of who you are? In this episode, I share the framework we’ve used with hundreds of entrepreneurs at brandiD to help them uncover their true differentiators, define their vision, and build a brand around what makes them unique.  Practical Tips for Founder Visibility We talk about the most common mistakes entrepreneurs make when they try to grow their brand–and what to focus on instead. I share how to do a quick audit of your digital presence (hint: it starts with a Google search), why AI can’t replace real personality, and what every founder needs to know before they hit publish. Whether you’re just getting started or working to build long-term visibility, this conversation will help you focus on what really moves the needle. Enjoy this episode… Soundbytes 16:43 - 17:02 “So many people don't do this, but buy your vanity URL. So buy your first name, last name, and the .com. Even if you have a company, it's not so you don't feel like it's about building your personal brand, you should still point that vanity URL to your about page on your corporate site.” 11:01 - 11:18 “When we know what we stand for, we can talk about those things in a way, with conviction–and those also can be very sticky points, both in a positive and negative way to attract our ideal clients.” Quotes “Resilience as entrepreneurs, I think it's absolutely one of the top three qualities we need to be successful.” “In today's world, consumers are so much more savvy around companies they're supporting or not supporting.” “People don't think they have a personal brand. But, we all do.” Links mentioned in this episode: Connect with brandiD Easy Tips to Adjust your website: https://buildmybrandid.com/website-tweaks/ Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g  Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host Website: https://fastspring.com/ Connect with FastSpring on LinkedIn: https://www.linkedin.com/company/fastspring/

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  5. 235 | Why Most Authors Quit Too Early (and How to Keep Your Book Alive) with Susie and AJ

    ٩ سبتمبر

    235 | Why Most Authors Quit Too Early (and How to Keep Your Book Alive) with Susie and AJ

    Writing a book can transform your personal brand and business, but too many authors get stuck battling that nagging inner critic:  “Will anyone even read this?” Susie deVille and AJ Harper explain how that voice isn’t a stop sign. It’s a signal you’re onto something worth sharing. Susie is the founder of the Innovation and Creativity Institute and bestselling author of Buoyant: The Entrepreneur’s Guide to Becoming Wildly Successful, Creative, and Free. AJ is the author of Write a Must-Read and a longtime co-writer with Mike Michalowicz (known famously for the book Profit First). Together, they guide authors to create prescriptive nonfiction books that don’t just make sales—they’re read, acted on, and shared. Taming Your Inner Critic If you’ve ever heard that voice whisper, “No one’s going to read this,” you’re not alone.  AJ shows you how to keep writing anyway—by setting simple word-count goals, stripping away perfection pressure, and treating self-doubt as proof you’re moving in the right direction.  Susie shares how leaning into those tough “dark dog” moments can actually lead to breakthroughs, helping you spot the real through-line of your book. Marketing That Lasts Finishing your manuscript is just the beginning. Susie and AJ reveal why most authors quit too soon and how you can avoid the same trap.  Forget chasing sales numbers or mimicking what everyone else is doing. Instead, focus on building genuine resonance with your readers and choosing marketing channels that feel natural to you.  PLUS: Secure your place for their Beyond (or Before) the Launch: Igniting Momentum for Your Book’s Success ($1,500 discount! – code not necessary): https://top-three-book-workshop.mykajabi.com/offers/BXKcKZ2E/checkout Enjoy this episode with Susie & AJ… Soundbytes 24:33 - 24:56 Susie “If you're picking up one or two things that are not in alignment with who you truly are, it is going to be a long, unhappy road that doesn't yield any results, because the market can tell immediately if we are believing what we're saying.” 10:41 - 10:51 AJ “We can spend our whole lives trying to feel better, but I say we need to write our books anyway. It's going to take too long to deal with all of our self-esteem issues. Let's just get to work.” 32:31 - 32:47 AJ “It's important to say things in different ways, the same point in different ways, but also at different times, because someone may need to have gone a little bit further along in their journey to hear the thing again.” Quotes AJ “You really do need community. However you can find it.” Susie “So it is very easy to try to do all of the things that everybody else is doing, which is a recipe for disaster.” Links mentioned in this episode: From Our Guests Beyond (or Before) the Launch: Igniting Momentum for Your Book’s Success ($1,500 discount! – code not necessary): https://top-three-book-workshop.mykajabi.com/offers/BXKcKZ2E/checkout Connect with Susie & AJ on LinkedIn:  https://www.linkedin.com/in/anjanetteharper/ https://www.linkedin.com/in/susiedeville/ Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/

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  6. 234 | The Money Mistakes Hurting Small Businesses and How to Fix Them with Tanya Akimenko

    ٢ سبتمبر

    234 | The Money Mistakes Hurting Small Businesses and How to Fix Them with Tanya Akimenko

    Is the way you handle your business finances helping you grow or holding you back? From starting out in a small Alaska town to running a thriving, multi-location accounting firm, Tanya Akimenko has seen firsthand how financial missteps can derail even the most promising small businesses. As the founder of Golden Apple Agency, she helps business owners across the U.S. organize their finances, save on taxes, and build lasting wealth. Avoiding Common Financial Pitfalls If you’ve ever mixed personal and business expenses or judged your company’s health by your current bank balance, you’re not alone. But it could be costing you. Tanya shares the red flags she spots most often in small businesses and the simple steps you can take right now to get organized, protect your cash flow, and make better financial decisions. Structuring Your Business for Tax Savings Your business structure plays a huge role in how much you keep and how much you hand over to the IRS. Tanya walks you through when to move from an LLC to an S corporation, why $100,000 in net profit is the magic number, and how the right setup can cut your payroll and self-employment taxes by over 15%. Enjoy this episode with Tanya Akimenko… Soundbytes 17:03 - 17:13 “You have to have logical thinking when it comes to taxes, because tax has so much gray area. How you interpret it. It's not always black and white.” 08:05 - 08:25 “So I sold my house, moved in with my mom, hired a bunch of people, and started training. There were a lot of growing pains. It took a lot to realize that just because you're great at something and you think you can train people, it's not the case.” 08:26 - 08:47 “It takes a special kind of person to do tedious work, like accounting. And then it also takes another type of person to actually talk to clients. That's not always the same person. So I was like, okay, so I can't duplicate me. I have to separate positions for different people.” Quotes “With taxes, you don't need just knowledge, you actually need some wisdom.” “If you're not growing, you're shrinking.” “Accounting is not really math. It's more of a puzzle.” “Finances are the heartbeat of your company.” Links mentioned in this episode: From Our Guest Website: https://www.goldenappleagencyinc.com/  Connect with Tanya Akimenko on LinkedIn: https://www.linkedin.com/in/tanyaakimenko/  Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/

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  7. 233 | What 76% of Buyers Do Before They Ever Contact You

    ٢٦ أغسطس

    233 | What 76% of Buyers Do Before They Ever Contact You

    76% of buyers Google you before they reach out. If your brand isn’t showing them the real you, it might be holding you back more than you think. In this episode, I sat down with Chris at FlowChat to talk about one of my favorite topics: how personal branding and your identity as a founder shape every part of your business, from the copy on your homepage to the culture inside your team. What Personal Branding Really Means Personal branding isn’t about being loud online or showing up a certain way. It’s about alignment. I define personal branding as a cocktail of three things: your essence, your reputation, and your marketing. That combination is what creates an authentic brand people connect with.  In this conversation, I share how tools like 360 brand feedback help founders uncover their true strengths and why that feedback often holds the key to differentiation. Why Founder Identity Shapes the Entire Business Whether you’re a solopreneur or leading a growing team, your identity sets the tone for everything. From the moment a client lands on your site to the way your team handles support emails, your brand is shaped by who you are.  In this episode, I talk about how understanding your values, energy, and purpose helps create a brand that’s not just consistent, but powerful. Enjoy this episode… Soundbytes 17:05 - 17:19 “Every touch point a potential customer or an actual customer has with your company is an interaction that's going to leave that customer with a point of view, with an opinion about your brand.” 02:32 - 02:59 “So I define personal brand as a cocktail, and it's a mixture of your essence, your personality, your true self, your reputation, because that always supersedes you, and then combining that with marketing, and marketing is a million different things. So, what are you comfortable with, and how are you comfortable marketing your product or service? So that's how I define personal branding. It's, it's a mix of several things.” Quotes “One thing I believe wholeheartedly is that the attributes of a founder are very much the attributes of a company.” “You can't do personal branding properly if you don't tap into who the person is behind the company.” Links mentioned in this episode: Connect with brandiD Easy Tips to Adjust your website: https://buildmybrandid.com/website-tweaks/  Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g  Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host, FlowChat Website: https://www.flowchat.com/ Connect with FlowChat on LinkedIn: https://www.linkedin.com/company/flow-chat/

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  8. 232 | How Losing $400K on a Single Order Sparked a Comeback with Mike Watts

    ١٩ أغسطس

    232 | How Losing $400K on a Single Order Sparked a Comeback with Mike Watts

    What would you do if your first major order, worth $400,000, fell apart in your customer’s hands…and there was no one to refund you? For Mike Watts, it wasn’t the end. It was the beginning of a comeback story that transformed a product idea into an America-made brand built on grit, values, and legacy. Mike is a serial entrepreneur with six product-based startups and over $80 million in retail sales under his belt. He’s the founder of LoveHandle, the smartphone accessory brand that’s stayed 100% family-owned and self-funded, despite opportunities to scale faster with outside investors. He also forged a partnership with Daymond John, without ever appearing on Shark Tank. From Costly Mistakes to a Manufacturing Advantage Mike shares the hard-earned lesson every product-based entrepreneur needs to hear: control matters.  After his overseas supplier cut corners that cost him $400K, he made the bold decision to bring manufacturing in-house. That shift gave him full control over quality, fulfillment, and product development. If you’re relying on third-party suppliers, this story might change how you think about risk, ownership, and scale. How to Build a Brand That’s Rooted in Real Relationships Forget chasing investors or quick wins. Mike grew LoveHandle by focusing on what most overlook: relationships.  Whether it was handing out branded samples at trade shows or pre-printing logos for every exhibitor to spark conversations, his approach was personal, thoughtful, and wildly effective.  Today, his company is still 100% family-owned, run by a team that includes his wife, kids, and even his mother-in-law. If you’ve ever wondered how to grow while staying true to your values, Mike’s story is proof that it can be done. Enjoy this episode with Mike Watts… Soundbytes 17:32 - 19:44 “They told us, don't send samples to the show….But I'm really more of an ask forgiveness than permission kind of guy. And so I kept sending samples…Then one of those made it to my dream shark Daymond John, and he started using the product. Loved it. And then he started ordering them from my website… I saw the order come in…So I called right away…They're like, Oh, you want to talk to Damon? Great. No chance…So I made some custom products that said, Rise and grind with a nice foil card on there. I sent him a box of 500…It was a big hit…And then I just kept sending them. And then, eventually, one day, the phone rings and it's Damon and his team calling. They say Mike, I really respect your hustle…I got more deals than I could say grace over, but I like you and I like your product, so let's work out a deal.” 11:53 - 12:25 “We were growing very quickly right up until 2020, when COVID happened, and everybody got quarantined. Now, all of a sudden there's no trade shows. So every order we had canceled, and then our entire market dried up.” Quotes “We dumped $400,000 worth of product into the dump.” “I'm really more of an ask forgiveness than permission kind of guy.” “If you never quit, you're guaranteed success.” “If you didn’t almost lose everything, you probably didn’t start a great company.” Links mentioned in this episode: From Our Guest Website: https://www.lovehandle.com/  Connect with Mike Watts on LinkedIn: https://www.linkedin.com/in/mike-watts-21402578/  Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/

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Welcome to The Business of You Podcast, where we explore how to build a brand that truly reflects who you are and amplifies your influence in the digital world. Hosted by Rachel Gogos, this podcast brings you insightful conversations with humble entrepreneurs, thought leaders, and industry experts who have built highly profitable businesses. Each episode delves into their journeys, sharing the strategies, challenges, and lessons that led them to create the businesses that make a massive impact. Whether you're just beginning to amplify your online presence or you're an established entrepreneur looking to refine your brand, this podcast will give you the practical tools and inspiration you need to take your business to the next level. From personal branding and online presence to leadership and marketing strategies, we cover it all. To learn more about each episode, and the resources mentioned, check out: https://thebrandid.com/the-business-of-you-podcast/

المعلومات

  • صناع العمل
    Rachel Gogos
  • سنوات النشاط
    ٢٠٢٢ - ٢٠٢٥
  • الحلقات
    ١٠٠
  • التقييم
    ملائم
  • حقوق النشر
    © 2022
  • موقع البرنامج على الويب
    The Business of You with Rachel Gogos

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