Building With Buyers: Startup Marketing and Growth Fueled By Customers

Anna Furmanov
  • 4.8 (28)
  • MARKETING
  • CADA SEMANA

You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask: have you talked to your customers? This is a show about startup growth that explores the role that customers play in helping startups build to their next round. Hosted by Anna Furmanov. Anna turns customer insights into compelling positioning and messaging, visit furmanovmarketing.com to learn more.

  1. HACE 3 DÍAS

    252 - Customer-Led Growth vs. Customer Marketing & Why Both Are Important (Gianna Scorsone, ChampionHQ)

    Gianna Scorsone is co-founder and COO at ChampionHQ. ChampionHQ is the customer-led growth platform. Turn your customers into your No. 1 growth engine. Seed funded. Here’s what we cover: Customer-led growth vs. customer marketing and why both are important; How to turn customers into your No. 1 growth engine; How do you incorporate customers as part of your own growth efforts; Who’s doing customer marketing well; How you're building community at ChampionHQ. Gianna on LinkedIn: www.linkedin.com/in/giannascorsone ChampionHQ: ⁠⁠⁠www.championhq.com For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

    26 min

  2. 27 AGO

    251 - The Three Emails B2B Should Be Sending

    Lately, I've been thinking about email newsletters. I paused my own newsletter back in March because I was like "is this thing even working?" Turns out it is (builds trust, brings clients) so I'll be bringing it back, but I wanted to talk to an expert, learn about what's working, and ask my email questions. Enter: Marc Thomas. Marc has led Growth at various companies and currently helps $1M-$10M ARR SaaS companies with lifecycle marketing. This was supposed to be just a casual conversation but there were so many AHA moments that I couldn't just keep this to myself. Marc on LinkedIn: ⁠⁠⁠⁠www.linkedin.com/in/iammarcthomas Positive Human: ⁠⁠⁠⁠www.positivehuman.co For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

    21 min

  3. 20 AGO

    250 - What Happens When Customers Feel Like Family (Evan Quinn, Co-Founder at Hiyo)

    It's a bittersweet moment. My kids are officially back at school. And that means summer is over (is it though? I'm in denial). Evan Quinn is Co-Founder and CEO at hiyo. Hiyo is a stress-relieving social tonic (new category) mindfully crafted with natural adaptogens, nootropics, and functional botanicals to be a better-than-alcohol alternative. Founded in 2021, they're DTC and also in 6,000+ retail locations. Here’s what we cover: What does it take to get into retail stores; Tell me about your customer superfans; When customers feel like family, the game changes; An umbrella with an origin story is not just an umbrella How you incorporate customers as part of your growth efforts in unique and creative ways; What’s been challenging. Evan on LinkedIn: ⁠www.linkedin.com/in/evanhquinn hiyo: ⁠drinkhiyo.com For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

    31 min

  4. 14 AGO

    249 - What The Best and Worst Case Studies Have In Common

    Okay, it's time we discussed customer case studies. Like really discussed them. So I invited Em Thomas to join me, she's founder of StackCat Content (full-stack case study services for B2B SaaS companies). Here’s what we cover: What do the worst case studies have in common; What about the best case studies; How to structure customer calls to pull out the right info for case studies; What format performs best; How to create case studies that sell; Companies that do this well; Em asks me her burning question. Em on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/imemthomas StackCat Content: ⁠www.stackcatcontent.com For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you've listened to, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

    26 min

  5. 6 AGO

    248 - Too Customer Obsessed? No Such Thing (Sandhya Simhan, Glean)

    Sandhya Simhan is Head of Customer & Growth Marketing at Glean. What's Glean? Work AI for all. Give every employee an AI Assistant and Agents that put your company’s knowledge to work. Glean has exploded, and their customers play a big part. Series F, $150M raised, $7.2B valuation, 850+ people. Here’s what we cover: Tell me about your team, especially Customer Marketing; What are your goals for this year; How do you incorporate customers as part of Glean’s growth efforts; So much success, but what’s hard right now; Tips if you’re applying to an AI-focused startup; Where are you placing big bets in 2025. Sandhya on LinkedIn: www.linkedin.com/in/sandhyasimhan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Glean: www.glean.com⁠⁠ For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

    55 min

  6. 30 JUL

    247 - We 4X'd Sales From New Positioning & Messaging (Customer Interview With Teryn Thomas)

    Teryn Thomas is Founder and CEO at EdLight. EdLight is your AI Math Co-Teacher, they're Seed funded. I worked with the EdLight team using the Customer Insights Roadmap process which included customer research, insights, positioning, messaging, competitor analysis, GTM strategy, website, social channels, sales emails, and conference materials. I’m doing a bit of my own customer research with this unique episode. Here’s what we cover: How’s it going for you guys since we worked together; How were you feeling before we started working together; Why did you go with me; Now that we’ve worked together what was the stand out moment for you; What’s been the impact of our working together. Teryn on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/teryn-thomas-a00b51145 EdLight: www.edlight.com For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you've listened to, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

    23 min

  7. 23 JUL

    246 - While AI Gives You Logic, GrowthMentor Gives You The Feels (Foti, Founder at GrowthMentor)

    Foti Panagiotakopoulos is Founder at GrowthMentor. GrowthMentor helps you get unstuck quickly with 1:1 advice from vetted startup mentors. Growth is tough, and sometimes you just want to talk to someone. I’ve been mentoring on GrowthMentor since 2022 and have recently started using it as a mentee as well. Here’s what we cover: How you incorporate customers as part of growth efforts; Insights from talking to people that are on the fence; How adding friction actually strengthens human connection; What is Growth Journalism; What’s working well; What’s hard right now; Where are you placing big bets this year; Foti asks me his burning question. Foti on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/fotis-panagio GrowthMentor: app.growthmentor.com⁠ For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you've listened to, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

    49 min

  8. 16 JUL

    245 - SEO Hasn't Really Changed (Brendan Hufford, Growth Sprints)

    Brendan Hufford is Founder at Growth Sprints where he helps take SaaS companies from $10M to $100M ARR using the SaaS Growth Sprint Framework. Brendan is also a Navattic advisor and that's how we met. He has 4 kids which is double what I have so already a ton of respect. Here’s what we cover: Simon Sinek and AI ramblings (oh so good); What's different with SEO today and how Brendan helps companies navigate with success; Companies that incorporate customers as part of their growth; You find your brand in the pattern of what your best customers say when they’re pissed, proud, or paying (LinkedIn post); Anna asks Brendan her burning question. Brendan on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/brendanhufford Growth Sprints: growthsprints.co⁠ For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you've listened to, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

    51 min
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You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask: have you talked to your customers? This is a show about startup growth that explores the role that customers play in helping startups build to their next round. Hosted by Anna Furmanov. Anna turns customer insights into compelling positioning and messaging, visit furmanovmarketing.com to learn more.

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