Episode 249 FACULTY: Shane Mason, CPA/CFP CLASS: #Shoperations Join us in this Shoperations episode as we learn from Shane Mason of Brooklyn FI and his venture into software. Shane shares insights into the company's growth, handling rapid expansion, and the importance of predicting the future over dwelling on the past. Discover how Brooklyn FI is navigating industry shifts, introducing new partners, and staying ahead with innovative solutions like Gemifi. Perfect for students and professionals eager to learn about financial planning, startup struggles, and the evolving landscape of tech-driven advisory services. 📣 Shout Outs: Brooklyn FI, Inc5000, Palantir, Siri, CDF, Spotify, John Owens, Caitlin Fastiggi, Dan Beyer, Ally Jane Ayers, Live Oak Bank, Acuity, Intuit, PWC, Apple, The Liquidity Event, Gemifi, Tallyfor, Ignition, Ryan Embre, Guy Pearson, Craft Impact, Core Weave, Webber Grills, Peter Theil, Alex Karp, Backbone Planners, Deep Work ⬇️ Videos Referenced ⬇️ 051 Numbers and Love Letters (feat. Shane Mason, CPA/PFS, CFP, CPWA) (https://youtu.be/Pkn_JPfwl0k) 083 Tallyfor Product Review (feat. Shane Mason, Megan Justice, and Nikole Mackenzie ) (https://youtu.be/xd2Zn9u1mRI) Chapters: 00:00 Teaser 00:28 Welcome Back Shane and BrooklynFI 09:59 Team Structure and Remote Work 13:04 Client Services and Financial Planning 22:28 The Liquidity Event Podcast 25:36 New Ventures: Gemify Software 34:50 BrooklynFI's Continued Success 35:30 Marketing Strategies and Partnerships 40:26 Investment Strategies and Market Insights 46:41 Final Thoughts and Advice 🔗 Connect With Us On LinkedIn! 🔗 Shane Mason, CPA/CFP 📎 https://www.linkedin.com/in/shanemasoncpacfp/ Brooklyn FI 📎 https://www.linkedin.com/company/brooklyn-fi/posts/?feedView=all 📎 https://www.brooklynfi.com/ Gemifi 📎 https://www.gemifi.co/ The Liquidity Event Podcast 📎 https://www.brooklynfi.com/podcast AJ’s Substack: Money Changes Everything 📎 https://substack.com/@moneychangeseverything Scotty OKR Scarano 📎 https://www.linkedin.com/in/scottscarano/ Accounting High 📎 https://www.linkedin.com/company/accounting-high/ 📎 https://www.accountinghigh.com/ Tags: Shoperations, Accounting High, Accounting, Podcast, Shop Class, Firm Operations, Systems And Processes, Client Advisory Services, CAS, Financial Planning, Tax Planning, Tech Forward, Firm Owner