On Your Terms®

Sam Vander Wielen

A podcast for online business owners who refuse to choose between revenue and a real life. Most business advice tells you to hustle harder, post more, and "always be on." I'm here to tell you that's BS—and I have the multi-seven-figure business to prove it. I'm Sam Vander Wielen, and I've built a thriving online business while protecting my mornings, unplugging at night, and actually living the life I built my business for. Every week, I share the marketing strategies, legal foundations, and lifestyle boundaries that keep my business profitable without stealing my peace. Whether you're building your first six figures or scaling past seven, this show will help you grow your revenue without sacrificing your presence, your sleep, or your sanity. Because success isn't just about how much you make—it's about having the freedom to actually enjoy your life. New to my world? I’m a lawyer-turned-entrepreneur who built an 7-figure digital product business helping thousands of founders legally protect and grow their online businesses. These days, I’m here to share not just the legal clarity but the lessons, stories, and strategies that make business and life more fulfilling. I'm the author of the best-selling book, When I Start My Business, I'll Be Happy, and a weekly newsletter called Sam's Sidebar. Originally a proud Philly girl, I now live ON Long Island with my husband, Ryan, and bernedoodle/velcrodog, Hudson.

  1. -3 ДН.

    260. How to Actually Build to Multi-7 Figures (and the Trade-Offs No One Mentions)

    Everyone wants the 7-figure business… until they realize what comes with it. In this episode, I’m breaking down what it really takes to build a multi-seven-figure online business — and the trade-offs no one warns you about. I’ll share the 10 things I’d focus on if I were starting over, including how to create a flagship product that actually sells, the “3 Ps” I swear by for sustainable growth, and why making more money doesn’t automatically mean you’re taking more home. If you’ve ever wondered what it actually looks like to grow a business beyond six figures (without losing your sanity or your joy), this episode is your behind-the-scenes reality check — and roadmap. In this episode, you’ll hear… Why only 1% of one-person businesses ever hit $1M/yearThe 10 things I’d do to build a seven-figure business from scratchThe difference between profitable growth and burnout growthWhy your flagship product is the foundation for everythingThe real emotional and personal trade-offs of scaling bigHow to know if a seven-figure business is actually what you want Click here to find the full show notes and transcript for this episode. RESOURCES: Register for the LIVE legal workshop " Five Steps to Legally Protect and Grow Your Online Business Before 2025 Ends"Get Sam's book "When I Start My Business, I'll Be Happy: A Practical No-BS Guide to Successful Entrepreneurship"Get Sam’s free weekly newsletter, Sam’s SidebarEpisode 243: Why Your Content is Driving Customers AwayEpisode 256: How To Protect Your Privacy While Growing Your BusinessEpisode 259: Passion Doesn't Equal Profit (Why Your Idea Might Fail) CONNECT: Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTube DISCLAIMER Mentioned in this episode: Register for the LIVE legal workshop" Five Steps to Legally Protect and Grow Your Online Business Before 2025 Ends" https://www.samvanderwielen.com/live-legal-workshop

    46 мин.
  2. 6 ОКТ.

    259. Passion Doesn't Equal Profit (And How to Fix It)

    So you love something—cooking, crafting, wellness, design—and you think, this is it, this is going to be my dream business! But then… crickets. No sales, no growth, no happy dance notifications from Stripe. Sound familiar? Here’s the thing: passion is wonderful, but passion alone doesn’t pay the bills. In this episode, I’m sharing my own story of turning my love for cooking into a failed business (ouch) and the exact lessons I learned that helped me build a seven-figure business the second time around. I’m breaking it all down into three “chapters” so you can see how to go from high passion/low strategy → sustainable, profitable business you actually love running. In this episode, you’ll hear… Why starting a business on pure passion can actually set you up for burnout and disappointmentThe most common mistake new entrepreneurs make when turning a hobby into a business (I made it too!)How to shift from thinking about what you want to what your audience actually needsWhat to do when the excitement wears off and the sales don’t come rolling inHow to tweak your idea so it’s both fulfilling and profitable Click here to find the full show notes and transcript for this episode. RESOURCES: Get Sam’s free weekly newsletter, Sam’s SidebarGet Sam's book "When I Start My Business, I'll Be Happy: A Practical No-BS Guide to Successful Entrepreneurship"Listen to The Real Cure for Burnout Isn't Rest - It's Creativity. Here's How Anyone Can Unlock TheirsRegister for the LIVE legal workshop " Five Steps to Legally Protect and Grow Your Online Business Before 2025 Ends" CONNECT: Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTube DISCLAIMER Mentioned in this episode: Register for the LIVE legal workshop" Five Steps to Legally Protect and Grow Your Online Business Before 2025 Ends" https://www.samvanderwielen.com/live-legal-workshop

    36 мин.
  3. 29 СЕНТ.

    258. How I Grow My Business in Q4 (Without Ever Running a Black Friday Sale)

    Most entrepreneurs think Q4 is a “dead zone” for sales—too many ads, too much noise, everyone distracted by holidays. But let me tell you: I’ve grown my multi–seven-figure business in the last 90 days of the year without ever running a Black Friday sale. That’s right—no discounts on Thanksgiving, no frantic cyber deals, and no giving up my pumpkin pie to answer DMs. 🙅🏻‍♀️ Instead, I use five simple strategies every single year to not just end the year strong, but to set up massive momentum for the following year. And they work. Today, I’m walking you through exactly how I plan for growth in Q4 so you can steal my playbook. In this episode, you’ll hear… How to use end-of-year messaging to spark urgency and action from your audienceThe behind-the-scenes planning I do in Q4 that fuels my January/February launchesWhy “showing up like normal” (even when everyone else taps out) has been one of my biggest growth secretsA sneaky way to run a holiday sale without competing in the Black Friday chaosHow tax deductions can be the secret sales booster no one’s talking about Click here to find the full show notes and transcript for this episode. RESOURCES: Get Sam’s free weekly newsletter, Sam’s SidebarRegister for the LIVE legal workshop " Five Steps to Legally Protect and Grow Your Online Business Before 2025 Ends" CONNECT: Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTube DISCLAIMER Mentioned in this episode: Register for the LIVE legal workshop" Five Steps to Legally Protect and Grow Your Online Business Before 2025 Ends" https://www.samvanderwielen.com/live-legal-workshop

    12 мин.
  4. 22 СЕНТ.

    257. Running a Business While Grieving: What No One Tells You

    Grief isn’t something most of us plan for when we map out our businesses, but it will change you, and by default, your business too. In this episode, I open up about losing both of my parents within a year and the ripple effects grief had on me as a CEO, business owner, and human. I’m not sugarcoating it—grief is messy, unpredictable, and permanent. But I also share how I navigated those darker seasons, how I adjusted my business when I had no capacity for “growth mode,” and what it looks like to run a business alongside grief today. Whether you’re in the thick of anticipatory grief, have lost someone, or simply want to understand how grief impacts entrepreneurs, I hope this episode helps you feel less alone. In this episode, you'll hear…  Why anticipatory grief can feel invisible and misunderstoodThe way grief changed my identity—and how that shows up in my businessHow I made decisions in my business when I had zero bandwidthThe role of steadiness (not hustle) in navigating tough seasonsWhy grief doesn’t go away, but how I’ve learned to live and work with it Click here to find the full show notes and transcript for this episode. RESOURCES: Get Sam’s free weekly newsletter, Sam’s SidebarEp 254: The NEW Way To Structure Your Workday for Better ContentMoving On Doesn't Mean Letting Go by Gina MoffaThe Book of Alchemy by Suleika JaoudGet $25 off Cometeer Coffee [affiliate link]Register for the LIVE legal workshop " Five Steps to Legally Protect and Grow Your Online Business Before 2025 Ends" CONNECT: Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTube DISCLAIMER Mentioned in this episode: Register for the LIVE legal workshop" Five Steps to Legally Protect and Grow Your Online Business Before 2025 Ends" https://www.samvanderwielen.com/live-legal-workshop

    49 мин.
  5. 15 СЕНТ.

    256. How to Protect Your Privacy While Growing Your Business

    Can you actually build a successful online business and keep your personal life private? Spoiler: yes, you can and you don’t have to feel like you’re choosing between being safe and being successful. I know what it’s like to wonder if sharing that story, posting that photo, or writing that email is too much. Over the last eight years of building my multi–seven-figure business, I’ve had to learn the hard way how important it is to protect my privacy online—not just for safety, but for sanity too. In this episode, I’m pulling back the curtain on the six exact steps I take to keep my personal details safe while still showing up authentically for my community. If you’ve ever worried about oversharing online, creepy comments, or what info people can access about you, this one’s for you In this episode, you’ll hear… Why protecting your privacy matters even if you’re just starting outThe 6 steps I use to stay safe while running a public online businessSimple swaps you can make today (like updating your email footer address)Best practices for posting on social without feeling like you’re hidingWhy “anonymity” online isn’t real—and what to focus on insteadHow to set healthy boundaries with your audience Click here to find the full show notes and transcript for this episode. RESOURCES: How To Turn Your Instagram Location On or OffGet Sam’s free weekly newsletter, Sam’s SidebarKit - what I use to build my email list, send emails to my list, and create opt-in forms & pages (affiliate link)Register for the LIVE legal workshop " Five Steps to Legally Protect and Grow Your Online Business Before 2025 Ends" CONNECT: Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTube DISCLAIMER Mentioned in this episode: Register for the LIVE legal workshop" Five Steps to Legally Protect and Grow Your Online Business Before 2025 Ends" https://www.samvanderwielen.com/live-legal-workshop

    20 мин.
  6. 8 СЕНТ.

    255. You're in a Perfectionism Trap (and Your Business Is Dying)

    Have you ever caught yourself stuck in “plan to plan” mode? You know, where you’re endlessly researching, collecting info, or waiting for the perfect time to finally start that new project, pivot your business, or chase down that dream idea? If so, this episode is for you. I’m sharing why waiting for that “right time” is usually just procrastination in disguise, how my own big life pivots were shaped by unexpected challenges, and why the “first pancake” approach is the best way to finally move forward. Whether it’s watercolor painting, launching a program, or simply sending the dang email, it’s time to stop overthinking and just start. In this episode, you’ll hear… Why waiting for the “perfect moment” keeps you stuck longer than you thinkThe real dangers of endlessly gathering info (hello, overwhelm!)How to build your business confidence without outsourcing your gut instinctWhy conflicting advice online is a recipe for paralysisThe “first pancake” method to get moving even when you don’t feel readyA personal story of how I finally stopped waiting and took action Click here to find the full show notes and transcript for this episode. RESOURCES: Get Sam's book "When I Start My Business, I'll Be Happy"Get Sam’s free weekly newsletter, Sam’s SidebarRegister for the LIVE legal workshop " Five Steps to Legally Protect and Grow Your Online Business Before 2025 Ends" CONNECT: Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTube DISCLAIMER Mentioned in this episode: Register for the LIVE legal workshop" Five Steps to Legally Protect and Grow Your Online Business Before 2025 Ends" https://www.samvanderwielen.com/live-legal-workshop

    28 мин.
  7. 18 АВГ.

    254. The NEW Way to Structure Your Workday for Better Content

    Ever start your workday with the best intentions to finally record that video, write that email, or publish that podcast episode… only to look up at 3 p.m. and realize you’ve been buried in other people’s priorities all day? Yeah, me too. In this episode, I’m pulling back the curtain on a simple (but mighty) shift I’ve made to my workday that’s helped me stop starting in reactive mode and start creating my best content before the world gets to me first. We’ll talk about why “eat the frog” might actually be keeping you stuck, how to protect your creativity from getting hijacked, and a practical way to organize your mornings so you actually finish what matters most. In this episode, you’ll hear… Why the classic “eat the frog” productivity advice might not serve you anymoreThe sneaky way starting with other people’s priorities puts you in reactive modeHow morning creativity works (and why scrolling first can sabotage it)My new, super simple workday structure for better, more consistent contentA peek at what’s coming next on the podcast Click here to find the full show notes and transcript for this episode. RESOURCES: Check out Sam's podcast catalogGet Sam’s free weekly newsletter, Sam’s SidebarRegister for the LIVE legal workshop " Five Steps to Legally Protect and Grow Your Online Business Before 2025 Ends" CONNECT: Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTube DISCLAIMER Mentioned in this episode: Register for the LIVE legal workshop" Five Steps to Legally Protect and Grow Your Online Business Before 2025 Ends" https://www.samvanderwielen.com/live-legal-workshop

    28 мин.
  8. 11 АВГ.

    253. Why Your Content Isn’t Growing Your Email List (The Real Reason)

    This week, I sat down with video marketing coach and content strategist Natasha Pierre to talk about the REAL reason your content isn’t converting into email list growth (or sales)—and how to fix it using her signature strategy: content series. We’re breaking down the binge-worthy magic behind creating a content series (like your very own Netflix show), why one-off posts don’t cut it anymore, and how to build content that actually works to grow your audience and your revenue. This episode is all about giving structure to your content and making your visibility efforts way more effective. Whether you’re building from scratch or want to turn views into opt-ins, this conversation will have your wheels turning. In this episode, you’ll hear… Why your current content might be holding your list growth backWhat a “content series” is (and how to make your own)The three must-have ingredients of a high-converting seriesReal examples of bingeable content that builds authority and drives leadsHow to align your content with your business goals (instead of random posting)The sneaky mindset shift that can help your content finally stick Click here to find the full show notes and transcript for this episode. RESOURCES: Follow Natasha on Instagram and check out The Shine Online PodcastNatasha's DIY Your Signature Video Series Workshop - learn step-by-step how to create an engaging signature series on any platform including examples and client case studiesCheck out Natasha's YouTube Videos: Instagram Carousels Aren’t Dead (You’re Just Using Them Wrong) and My 2025 Instagram Stories Strategy: What I Stopped Doing + What's Working NowListen to Episode 36: How to Grow Your Business on Instagram [ft. Video Marketing Coach, Natasha Samuel]Get Sam’s free weekly newsletter, Sam’s SidebarCheck out Sam's book "When I Start My Business, I'll Be Happy: A Practical. No-BS Guide To Successful Entrepreneurship" Register for the LIVE legal workshop " Five Steps to Legally Protect and Grow Your Online Business Before 2025 Ends" CONNECT: Sam on InstagramSam on FacebookOn Your Terms® on Instagrama...

    51 мин.

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A podcast for online business owners who refuse to choose between revenue and a real life. Most business advice tells you to hustle harder, post more, and "always be on." I'm here to tell you that's BS—and I have the multi-seven-figure business to prove it. I'm Sam Vander Wielen, and I've built a thriving online business while protecting my mornings, unplugging at night, and actually living the life I built my business for. Every week, I share the marketing strategies, legal foundations, and lifestyle boundaries that keep my business profitable without stealing my peace. Whether you're building your first six figures or scaling past seven, this show will help you grow your revenue without sacrificing your presence, your sleep, or your sanity. Because success isn't just about how much you make—it's about having the freedom to actually enjoy your life. New to my world? I’m a lawyer-turned-entrepreneur who built an 7-figure digital product business helping thousands of founders legally protect and grow their online businesses. These days, I’m here to share not just the legal clarity but the lessons, stories, and strategies that make business and life more fulfilling. I'm the author of the best-selling book, When I Start My Business, I'll Be Happy, and a weekly newsletter called Sam's Sidebar. Originally a proud Philly girl, I now live ON Long Island with my husband, Ryan, and bernedoodle/velcrodog, Hudson.

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