Successful Creatives

Erica Ewing
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Successful Creatives

If you're a photographer, videographer or creative who wants to grow a profitable business you love - a photography business that delights clients AND that supports the life of your dreams - you're in the right place. The Successful Creatives podcast is all about actionable steps, meaningful mindset shifts + interviews with inspiring creatives who are redefining success, delivered every other Wednesday. Successful Creatives make the world a brighter place...but, let's be real. Most of us would rather be making art than running a successful, profitable business. This podcast is designed to show you how to do both. Subscribe to follow along + head to thesuccessfulcreatives.com to join the free group for driven creatives who want to grow!

  1. 12 DE NOV.

    35. Do you need a sales system?

    Imagine it’s breakfast time.You wake up starving and head to the kitchen to make some eggs and toast, but you’re sleep deprived and forget to turn on the burner. The eggs don’t cook.When you finally realize, you turn on the burner and after an extra long time, the eggs are ready…not awesome, but edible. And the toast is cold.Think of a sales system as a pre-heated pan, with the burner on just the right temperature. Drop an egg (or in this case, your lead) onto that sizzling surface, and ...

    30min

  2. 5 DE NOV.

    34. Your focus on leads is hurting your bookings

    In this episode, we explore a common pitfall for many wedding vendors: the relentless chase for more leads. We challenge the traditional notion that more leads are the key to growing your business and examine why this focus might be holding you back. With real-life examples and insights, learn why the quality of inquiries matters significantly more than quantity and how a strategic approach to bookings can transform your business efficiency.We'll discuss how prioritizing your sales process an...

    28min

  3. 23 DE OUT.

    33. The state of the wedding industry in 2025

    The industry has experienced "seismic shifts since 2023" according to Tim Chi, CEO of The Knot. Those who are successful are the ones who understand AND evolve with the market.There’s a growing gap between creatives who are booking well and those who are struggling. 🥵Why is this happening? Well, there are a few culprits at hand, namely:the economy - record inflation, election uncertainty…you know, you’re living it, toothe “dating gap” - this one was so interesting to me! Couples typically get...

    36min

  4. 16 DE OUT.

    32. 3 Simple Systems Every 6-Figure Creative Business Needs

    There are three essential systems every creative needs to run a business like a well-oiled machine.Here’s what we’ll cover in this episode:How to build a pricing system that reflects the true value of your work and makes clients excited to investWhy a marketing system that targets the right clients is key to consistent bookingsThe power of a simple, repeatable sales system that converts nearly every inquiry into a bookingThese three systems work together to create a business that runs smoothl...

    11min

  5. 8 DE OUT.

    The Missing Piece That’s Costing You Bookings

    Your client journey is one of the most powerful tools for growing your business. But what if I told you there’s a missing piece in that journey that could be costing you bookings, aligned clients, and even revenue? Most creatives divide the client journey into two stages: the pre-client stage (inquiries and leads) and the client stage (booked and working together). However, the real magic happens in the space between these two stages—the sales process.Successful Creatives make the world brigh...

    28min

  6. 24 DE SET.

    #1 Simplest Way To Boost Profits NOW w/o Adding More Clients

    In this week's episode, I dive into the powerful strategy of increasing revenue through your current client base. It's a game changer, especially when you're swamped with busy season!Too often, we focus on attracting new clients when the real profit lies with those who already know and love us. In fact, did you know that returning customers spend 67% more than new ones? 🎉Here's the key takeaway from this episode:*You don’t need to overbook yourself or launch new offers.* Instead, a simple min...

    23min

  7. 3 DE SET.

    29. Stop the Discounting Trap: How to Book More Without Lowering Prices

    In today’s challenging economy, it’s easy to feel like the only way to keep your calendar full is by lowering your prices. But before you start slashing rates, consider the long-term impact this could have on your business.Lower prices might attract more bookings in the short term, but they also bring in clients who are more focused on getting a deal than on valuing your work. This can lead to burnout, resentment, and a never-ending cycle of working harder for less.What if there's a more effe...

    29min

  8. 4 DE JUN.

    28. From Aerosmith's assistant to wedding photographer: Meet Lauren Carroll

    Lauren Carroll! Hear the story of this Ireland-based wedding photographer, and how her career took her from backstage with Steven Tyler in LA to traveling halfway across the globe to shoot weddings in Ireland.I can’t help but think that if I had been a back-stage assistant to Aerosmith, Green Day, the Jonas Brothers (and so many more that I’m forgetting), I’d find a way to drop that into every convo for the rest of time. Hehe…but not Lauren Carroll.I love her story. And I think you will, too....

    29min
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Sobre

If you're a photographer, videographer or creative who wants to grow a profitable business you love - a photography business that delights clients AND that supports the life of your dreams - you're in the right place. The Successful Creatives podcast is all about actionable steps, meaningful mindset shifts + interviews with inspiring creatives who are redefining success, delivered every other Wednesday. Successful Creatives make the world a brighter place...but, let's be real. Most of us would rather be making art than running a successful, profitable business. This podcast is designed to show you how to do both. Subscribe to follow along + head to thesuccessfulcreatives.com to join the free group for driven creatives who want to grow!

Informações

  • Criado por
    Erica Ewing
  • Anos de atividade
    2020 - 2024
  • Episódios
    35
  • Classificação
    Livre
  • Copyright
    © 2024 The Ewings Photography Studio Inc.
  • Site do podcast
    Successful Creatives

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