Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Courtney Elmer | PodLaunchHQ.com
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This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert.        Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, and the kind of “why didn’t anyone tell me this sooner?!” advice to help you build a podcast your future clients can’t stop bingeing (and buying from).        So if you’re ready to break out of “less-than-200-download-per-episode” jail and stop settling for downloads that don’t reflect your effort—or you want to launch a podcast that positions you as an authority in your niche and drives real revenue—welcome to the podcast that’s about to change the game for you. Hit play and let’s dive in.          Popular Guests Include: Jordan Harbinger, John Lee Dumas, James Cridland, Tom Rossi, Jeremy Enns, Kevin Chemidlin, Dave Jackson, Alex Sanfilippo, Seth Silvers, Stacy Tuschl, Kate Erickson, Grant Baldwin, Hal Elrod, Gay Hendricks, Brandon Lucero, James Wedmore, and more.          Popular Episode Topics Include: Podcasting for Business Growth, Starting a Podcast, Podcast Audience Growth, Podcasting for Profit, Podcasting Psychology, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Lead Generation Through Podcasting,  Business Podcasting, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning

  1. -6 H

    The Audience-Borrowing Strategy That Turns Strangers Into Listeners | Lauren Passell, Tink Media

    Podcast growth won’t come from convincing the same people who already know, like, and trust you to finally listen. Real podcast growth comes from turning strangers into listeners. But with no budget for ads and no time for social media, how do you actually make that happen? In this episode, Lauren Passell of Tink Media breaks down the audience-borrowing strategy smart hosts use to get their shows discovered, recommended, and shared so your podcast doesn’t stay invisible while others in your niche take off. So if you’re ready to grow beyond the same 50 loyal listeners and finally start reaching new ones, hit play and let’s dive in. 3:12 – Why Catering to Your 50 Loyal Listeners Stops New Ones From Finding You  11:44 – The Hidden Shortcut to Finding Podcasts With Your Exact Audience 15:27 –A Zero-Cost Way to Get Promoted on Other Shows Every Week Without Podcast Guesting 18:59 – The Pitching Fix That Gets More Collaborators Saying Yes to You  22:36 – How to Turn One Small Collaboration Into Ongoing Listener Growth  Episode Links: Rephonic.com/graph Meet Lauren Passell: Website | LinkedInRead Lauren’s Podcast The Newsletter  Other Episodes You’ll Love: 3 Low-Lift Ways to Get New Listeners Without Living on Social MediaOne Surprising Way to Reach New Listeners Without Guesting or Social Media    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Email us at hello@podlaunchhq.com to find out if our podcasting mentorship is the right fit and get tailored podcasting advice to grow your show. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    21 min

  2. 12 NOV.

    Why Episode Numbers Don’t Belong in Your Episode Titles (and What to Do Instead)

    Should you put episode numbers in your podcast titles? Some podcasters swear it makes episodes easier to find. Others argue it kills discoverability. And turns out, this one simple choice could shape how listeners see your entire show. In this episode, I’m breaking down the pros and cons of episode numbers and showing you the simplest way to help listeners navigate your show without wasting valuable title space or hurting your podcast search rankings. So if you want listeners to discover more of your episodes (and see your podcast as professional and worth binging), hit play and let's dive in. 1:02 – Do Episode Numbers Really Help Listeners? 4:11 – The Surprising Pros and Hidden Cons of Episode Numbers 8:39 – How Episode Numbers Affect SEO and Discoverability 13:56 – 2 Smart Ways to Help Listeners Find Old Episodes 18:42 – The Simple Test to Know if Episode Numbers Are Right for Your Show  Other Episodes You’ll Love: The Exact Strategy Behind 15M Podcast Downloads a Month with Jordan Harbinger    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Email us at hello@podlaunchhq.com to find out if our podcasting mentorship is the right fit and get tailored podcasting advice to grow your show. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    13 min

  3. 5 NOV.

    Fix My Pod | 3 Low-Lift Ways to Get New Listeners Without Living on Social Media

    What happens when you’re doing everything “right” (publishing weekly, emailing your list, sharing your episodes) but your podcast still isn’t growing? After a year of following the industry’s “just stay consistent” advice, Anne Rajoo was still trapped in 100-download jail no matter how many posts or promos she put out. With limited time and zero desire to live on social media, she needed a smarter path to podcast growth.  In this Fix My Pod session, you'll learn how to test whether your podcast can actually pull in strangers who don’t already know you, plus 3 high-leverage marketing moves you can start using today to get in front of fresh audiences already searching for your message.  Ready for your podcast to finally grow beyond the same handful of followers before you waste another year creating episodes no one new ever hears? Hit play and let’s dive in. 2:41 – Why Consistency Alone Keeps Podcasters Stuck in 100-Download Jail 7:55 – A Simple Test to See If Your Show Can Attract Strangers 12:03 – The Biggest Mistake Podcasters Make With Promotion (and What to Do Instead) 14:18 – 3 Smarter Growth Plays That Don’t Require Social Media 27:31 – The Overlooked Collaboration Strategy That Gets You in Front of New Listeners  Episode Links: Listen to Anne’s Podcast: The Productivity Sweet Spot    Other Episodes You’ll Love: Why Your Podcast Isn’t Getting Found (and How to Fix It)Why Your Social Posts Aren’t Driving Podcast Growth  → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Email us at hello@podlaunchhq.com to find out if our podcasting mentorship is the right fit and get tailored podcasting advice to grow your show. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    29 min

  4. 29 OCT.

    Q + A | What’s the Fastest Way to Grow My Podcast If I Hate Marketing?

    Every podcaster wants the same thing: a podcast that grows quickly, without eating more of your time, draining your energy, or demanding a marketing budget you don’t have. The truth? There's no single “fastest way” to grow your show. If there were, every podcast would already be successful, and you wouldn’t still be asking this question. But there IS a repeatable podcast marketing system that makes growth not only possible, but also predictable. In this episode, I’m giving you podcast advice straight from the trenches as I tackle three listener questions that circle the same theme: how do you grow fast in podcasting without burning out or wasting time on marketing you hate. So if you’re ready to trade quick-fix gimmicks for a marketing system that gets more listeners tuning in every week (and keeps your sanity intact), hit play and let’s dive in. 0:58 – Why There’s No “One-Size-Fits-All” Podcast Growth Strategy 4:12 – The 90-Day Podcast Marketing Cycle That Turns Experiments Into Results 7:35 – The Podcast Growth Metric That Reveals if Your Show is Truly Working 15:49 – How to Pick Marketing Tactics That Match Your Unique Budget and Bandwidth 20:04 – How to Stop Relying on Luck and Start Creating Predictable Podcast Growth  Other Episodes You’ll Love: What Spotify’s New Tools Mean For Your Podcast GrowthThe 5 Podcasting Metrics No One's Teaching (That Actually Tell You If Your Show is Growing)    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Email us at hello@podlaunchhq.com to find out if our podcasting mentorship is the right fit and get tailored podcasting advice to grow your show. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    21 min

  5. 22 OCT.

    The 7-Day Fix for Slow Podcast Growth | Dr. Annie Campanile

    What happens when the podcast you’ve worked so hard to build isn’t holding people’s attention? After her “perfect” launch — charting, downloads, glowing feedback — Dr. Annie Campanile quickly realized her show wasn’t nearly as shareable as she thought. So she made one gutsy change in her positioning, and nearly doubled her downloads in just 7 days. In this episode, you’ll hear how Annie uncovered the disconnect that made her podcast hard to recommend, and why ignoring it could leave your show stuck under 200 downloads forever.  Ready to see how the words you choose can either cost you listeners or keep them coming back? Hit play and let’s dive in. 0:42 – Why a Perfect Launch Doesn’t Guarantee Growth 2:10 – The Early Warning Signs Your Podcast Isn’t Shareable 5:08 – How to Know When It’s Time to Rebrand 7:45 – The Positioning Shift That Can Double Your Downloads in a Week 14:12 – How to Trust Your Gut and Evolve Your Show Without Starting Over  Episode Links: Meet Dr. Annie: AnnieCampanile.com | LinkedInListen to Dr. Annie’s Podcast | Drama Free Teams  Other Episodes You’ll Love: Can’t Break 100 Downloads? Let’s Fix ThatHow to Choose a Bingeworthy Name for Your Podcast   → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Email us at hello@podlaunchhq.com to find out if our podcasting mentorship is the right fit and get tailored podcasting advice to grow your show. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    24 min

  6. 16 OCT.

    5 Habits That Separate Top-Rated Podcasters From the Rest | Alex Sanfilippo, PodMatch

    What if the real driver of podcast growth isn’t how consistent you are or how well you market your show? There are 5 invisible mechanics every top podcast has in common, and the degree to which your show grows depends on how well these mechanics are working under the hood. Alex Sanfilippo, the founder of PodMatch, has spent years studying what today's top podcasters do differently, and he's joining us back to break down the five non-negotiable mechanics that separate top shows from the rest, and how you can adopt them to support the podcast growth you want. So if you’re ready to find out whether your podcast has the mechanics it needs to grow (and what to fix if it doesn't), hit play and let's dive in. 1:52 – The Hidden Flaw That Keeps Most Podcasts From Growing 6:40 – How Top Hosts Protect Energy to Publish Consistently 13:18 – The Positioning Shift That Turns Casual Listeners Into Lifelong Fans 19:45 – The Growth Discipline Top Podcasters Never Compromise On 25:12 – The Podcast Workflow Fix That Opens Space for Creativity   Episode Links:  Meet Alex: PodMatch.com | LinkedInListen to Alex’s Podcast: Podcasting Made SimpleLooking for better podcast guests (or to be a podcast guest)? Sign Up at PodMatch.com  Other Episodes You’ll Love: The One Content Shift That Can Double Your Downloads    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Email us at hello@podlaunchhq.com to find out if our podcasting mentorship is the right fit and get tailored podcasting advice to grow your show. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    21 min

  7. 15 OCT.

    The Content Shift That Can Double Your Downloads | Alex Sanfilippo, PodMatch

    If your podcast isn’t growing, it might be tempting to blame your marketing. But before you spend more time or money there, it’s time to take a hard look at your content. Because no marketing plan in the world can fix a show people don’t want to binge.  Alex Sanfilippo, founder of PodMatch, is here to show you how to change that. From making your content “infotainment,” to drafting narratives that hold attention, to structuring interviews that don’t wander all over the place, Alex has the tools to build a podcast people love—and he’s handing them to you. So if you’re ready to build the kind of show that attracts the right listeners on repeat, turns you into the go-to voice in your space, and makes your podcast marketing finally work the way it should, hit play and let’s dive in. 0:48 — Why Great Podcast Marketing Still Can’t Fix Boring Content 4:12 – How To Turn Information Into Infotainment That Keeps People Listening 7:58 – The Easiest Ways To Find Out What Your Listeners Actually Want 12:10 – The Narrative Trick That Makes Any Episode Bingeable 16:35 – How to Lead Guest Interviews That Keep Listeners Hooked  Episode Links:  Meet Alex Sanfilippo: PodMatch.com | LinkedInListen to Alex’s Podcast: Podcasting Made SimpleLooking for better podcast guests (or to be a podcast guest)? Sign Up at PodMatch.com  Other Episodes You’ll Love: 5 Habits That Separate Top-Rated Podcasters From the Rest    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Email us at hello@podlaunchhq.com to find out if our podcasting mentorship is the right fit and get tailored podcasting advice to grow your show. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    22 min

  8. 8 OCT.

    3 Signs Your Podcast SEO Is Paying Off

    Most podcasters have no idea if their podcast SEO is working. You don’t want to spend hours optimizing your show only to stay invisible in search. The good news? Podcast SEO gives you both the thrill of quick wins and the payoff of long-term podcast growth when you know how to track it. In this episode, we're breaking down exactly how to tell if your podcast SEO is paying off, the three metrics you need to track, and the tools that make it dead simple so you can know without a doubt that your show is showing up in search, getting clicked, and converting new listeners.  Ready to claim your place at the top of Apple and Spotify search with proof your SEO is paying off? Hit play and let’s dive in. 0:47 – Why Most Podcasters Waste Time on SEO That Doesn’t Work  6:22 – The Tools Serious Podcasters Use to Track Their SEO  9:18 – The Three Metrics That Tell You If SEO Is Paying Off  12:27 – The Growth Signal That Shows Your SEO Is Paying Off  15:17– The Simple Tracking Habit That Keeps You Visible in Search  Episode Links: Podcast SEO Mastery Course Done-for-You Podcast SEO DIY with Ausha  Other Episodes You’ll Love: 5 Best Podcast SEO Practices to Rank at the Top of Apple and Spotify Search41% Podcast Growth in 30 Days With Podcast SEO. Here’s How. Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Email us at hello@podlaunchhq.com to find out if our podcasting mentorship is the right fit and get tailored podcasting advice to grow your show. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    23 min
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À propos

This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert.        Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, and the kind of “why didn’t anyone tell me this sooner?!” advice to help you build a podcast your future clients can’t stop bingeing (and buying from).        So if you’re ready to break out of “less-than-200-download-per-episode” jail and stop settling for downloads that don’t reflect your effort—or you want to launch a podcast that positions you as an authority in your niche and drives real revenue—welcome to the podcast that’s about to change the game for you. Hit play and let’s dive in.          Popular Guests Include: Jordan Harbinger, John Lee Dumas, James Cridland, Tom Rossi, Jeremy Enns, Kevin Chemidlin, Dave Jackson, Alex Sanfilippo, Seth Silvers, Stacy Tuschl, Kate Erickson, Grant Baldwin, Hal Elrod, Gay Hendricks, Brandon Lucero, James Wedmore, and more.          Popular Episode Topics Include: Podcasting for Business Growth, Starting a Podcast, Podcast Audience Growth, Podcasting for Profit, Podcasting Psychology, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Lead Generation Through Podcasting,  Business Podcasting, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning

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