eCommerce Badassery

Jessica Totillo Coster
  • 4,9 (68)
  • MARKETING
  • CHAQUE SEMAINE

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.

  1. -2 J

    348. Klaviyo's Customer Hub: Love it or Leave it?

    Klaviyo Just Launched Customer Hub: Is It Worth It for Your eCommerce Store? Klaviyo just quietly rolled out a brand-new tool called Customer Hub, and it might be the next big thing for your eCommerce biz… or just another shiny object. Either way, it deserves a closer look. In this episode, we’re breaking it all down—from the good, the bad, and the meh. I’m laying out what Customer Hub actually is, how it works, and whether it’s a smart addition to your tech stack… or just another distraction. What you’ll learn: What Klaviyo’s Customer Hub actually does and how it compares to Shopify’s native tools Who this new feature is actually good for (and who should skip it) Why I’m not 100% sold on it, even though it’s kinda cool The pros, the cons, and the sneaky AF launch strategy What features are missing and why that matters How to know if your customers will even use it My fave alternatives and how to test before you commit _______   Full Episode Show Notes http://ecommercebadassery.com/348   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

    17 min

  2. 23 SEPT.

    347. 3 Things You Can Skip These in Q4 in Your eCommerce Business

    You’ve got a million things on your Q4 to-do list… but how many of those things actually matter? This week, I’m breaking down a few of the most common holiday strategies floating around the eCommerce world — and whether they’re actually worth your time and energy. If you’re feeling the pressure to do all the things but secretly wondering, “Do I really need to do this too?” — this episode is for you. Because while Q4 is definitely the season to show up and sell… it doesn’t mean you have to run yourself ragged to get results.   What you’ll Cover: The popular Q4 strategy you don’t have to follow (even if everyone else is doing it) How to make your current product lineup work harder — without adding anything new What most people get wrong about social media during the holidays The real reason your promos might be flopping — and what to do instead The one thing that matters more than any fancy strategy this season   Get the Holiday Podcast Playlist https://ecommercebadassery.com/holidaypodcast _______   Full Episode Show Notes http://ecommercebadassery.com/347   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

    8 min

  3. 16 SEPT.

    346. Q4 Website Prep: 6 Items for Your To-Do List (Replay)

    Ready to capitalize on the biggest shopping season of the year? You put so much time, energy, and effort into bringing traffic to your website, let's make sure it's optimized to create a great shopping experience optimized for conversion.    In this episode, we're exploring 6 website updates you should make to optimize it for Q4 sales.    What you’ll Cover: The #1 strategy most shop owners forget to set up before Q4 (and why it’s costing you) What McDonald’s can teach you about making more money from every order A simple way to get on your customers’ nice list and boost your SEO at the same time The sneaky collection mistake that’s quietly killing your conversions One tiny tweak to your nav bar that could completely change how customers shop your site Why your homepage might be turning shoppers away (and how to fix it fast) _______   Full Episode Show Notes http://ecommercebadassery.com/346   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

    22 min

  4. 9 SEPT.

    345. Listener Q&A: Sales, Sanity and Strategy for Q4

    Ready to tackle Q4 with clarity, strategy, and badass energy? This week, I’m answering your most-asked Q4 marketing questions.  I tapped into my email list to uncover your hot-button questions around marketing for Q4. In this episode, we dive into whether shoppers will actually be spending, how to handle Black Friday without selling out your values, structuring your promotion timeline, keeping momentum post-holidays, and sustaining sanity when burnout hits.   We're Talking: The real scoop on holiday spending trends How to do Black Friday on YOUR terms A no‑frills campaign timeline How to ride the holiday momentum into the new year Real-deal advice for when life just sucks and Q4 feels impossible _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/345   More Holiday Podcast Episodes https://ecommercebadassery.com/holidaypodcast   Gift Guide Glow-Up https://ecommercebadassery.com/glowup   Holiday Content Bundle https://ecommercebadassery.com/holiday-content   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    22 min

  5. 2 SEPT.

    344. Your Q4 Content Strategy: How to Create Holiday Content That Sells

    The holidays are comin’ in hot... and if you’re not planning your content to cut through the noise, you’re gonna get drowned out by every other biz on the block (including Aunt Sally’s soap shop). In last week’s episode, we talked all about why product curation is the real MVP of your holiday sales strategy. This week? We’re tackling part two of the equation: your content marketing plan. Because the truth is, even the best product curation won't sell if nobody knows it exists. In this episode, I’m walking you through the Q4 content principles you need to follow if you want your marketing to actually convert this season.   Here’s what you’ll learn: The reason clever content is killing your Q4 sales (and what to do instead) One shift that turns your product from “meh” to must-gift What your overwhelmed customer actually needs from your content (hint: it’s not more emojis) The invisible copy mistake that’s secretly costing you conversions How to shut down buyer hesitation before it ever bubbles up What most brands get totally wrong about email frequency (and how to fix it without annoying your list) Why sounding like a broken record might be your best Q4 strategy _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/344   Gift Guide Glow-Up https://ecommercebadassery.com/glowup   Holiday Content Bundle https://ecommercebadassery.com/holiday-content   More Holiday Podcast Episodes https://ecommercebadassery.com/holidaypodcast   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    16 min

  6. 26 AOÛT

    343. This Is the Secret Sauce to Holiday Sales

    If Q4 feels like a chaotic sales circus, you’re not imagining it. Every brand is screaming for attention, offering discounts, and flooding inboxes like it’s a competition. So how do you break through the noise and actually get customers to care? Here’s a hint: it’s not about slashing prices. In this episode, I’m revealing the real secret to holiday sales success... and it’s probably not what you think. It’s not about having the flashiest promo or the biggest ad budget. It’s about how you show up for your customers and what you do to make their lives easier this season. We’re talking about a subtle but powerful shift in your Q4 strategy that will change how customers experience your brand... and why it could be the key to more conversions, better engagement, and long-term loyalty. Want to become your customer’s holiday hero? Click play and let’s talk. Here’s what you’ll learn: The Q4 mindset shift that separates the meh from the memorable The simple strategy that elevates your brand without extra inventory How to turn product overwhelm into curated ease One thing you can add today to create instant "wow" moments The overlooked marketing assets that make you unforgettable _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/343   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    16 min

  7. 19 AOÛT

    342. These eCommerce Website Mistakes are Costing You

    You know those little tweaks that don’t seem like a big deal... until you realize they’re tanking your conversion rate? Yeah, those. That’s what we’re talking about today. After chatting with a Lounge member who needed help presenting all the right info in a better way, I decided it was time to do a no-fluff, action-packed episode about the most important areas of your website you should focus on — especially going into Q4. Whether you’re rocking Shopify or another platform, the principles apply. I’m breaking down key automations, homepage musts, product page do’s and don’ts, and why your nav menu and collection filters are more important than you think. It’s all about making your website your best damn salesperson. We’re not talking full redesigns here—just smart, intentional tweaks that create a smoother, more conversion-friendly experience for your customer. What You’ll Learn: The one place on your site that must scream “BUY NOW” Why long product titles might be killing your sales (and what to do instead) The simple but overlooked mistake that hides your most important content What to include on your product page so customers stop bouncing How to organize your navigation and collection filters for max conversions Why your bestsellers deserve multiple real estate spots My favorite Shopify tricks using metafields & metaobjects _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/342   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    26 min

  8. 12 AOÛT

    341. 4 Easy Ways to Get More Subscribers from the Customers You Already Have

    How to Get Past Customers on Your Email List Ever looked at your customer list and thought, “Wait… half these people never even subscribed to my emails”? Yeah, that’s a goldmine you’re sitting on, my friend—and we’re not about to let it collect dust. This week’s episode was inspired by a student inside my Email Badassery program who had exactly that problem. She’s got happy customers, but they never opted in for marketing emails. Now that she’s building a killer set of automated flows, it’s time to get those buyers officially on the list. And here’s the thing—this isn’t about begging or being salesy. These people already like you (they gave you money, remember?). You just need to make it ridiculously easy and tempting for them to say “yes” to your emails. In this episode, I’m breaking down four smart, strategic ways to get it done, plus some behind-the-scenes tips on popups, targeting, and even good old snail mail that’ll make your competition wonder why they didn’t think of it first.   What You’ll Learn: How to tweak your welcome popup targeting so non-subscribers actually see it The order confirmation email trick that gets more sign-ups without being spammy Why snail mail + a QR code is still a total list-building win How to run targeted Meta ads to your past buyers (and when it’s not worth it) The easiest first step to get going without overwhelming yourself _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/341   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    11 min
Tout afficher (353)

Bande-annonce

4,9
sur 5
68 notes

À propos

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.

Informations

  • Création
    Jessica Totillo Coster
  • Années d’activité
    2020 - 2025
  • Épisodes
    353
  • Classification
    Contenu explicite
  • Copyright
    © Copyright eCommerce Badassery All rights reserved.
  • Site web de l’émission
    eCommerce Badassery

Vous aimeriez peut‑être aussi