Fitt Insider

Joe Vennare
  • 4,8 (88)
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Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

  1. 16 DE DEZ.

    319. Julia Nimocks, Co-Founder & CEO of Freaks of Nature

    Today, I'm joined by Julia Nimocks, co-founder & CEO of Freaks of Nature. Co-founded with surf champion Kelly Slater, Freaks of Nature is building performance skincare for outdoor athletes — leveraging microbiome-driven formulations for skin longevity. In this episode, we discuss designing a technical skincare brand for the athletic consumer. We also cover: Why athletes are underserved in skincare Crafting microbiome-first formulations with PhD expertise Scaling lean with contractors over full-time employees Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider   Website: www.freaksofnature.com  Instagram: https://www.instagram.com/freaksofnature___/  TikTok: https://www.tiktok.com/@freaksofnature___  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction  (00:46) Julia's background and operator journey  (01:19) From Billie to Freaks of Nature  (02:20) Why skincare for outdoor athletes made sense  (03:09) Building with the Squared Circles team (04:11) Core product portfolio and evolution  (04:41) The white space in athletic skincare  (05:52) Microbiome-driven formulation philosophy  (06:44) Sunscreen and moisturizing serum as foundation  (08:15) Expanding into deodorant category  (10:45) Kelly Slater as co-founder and brand ambassador  (13:15) Authenticity in athlete partnerships  (15:45) Distribution strategy and retail approach  (18:15) Building lean with contractors (20:45) Revenue per employee efficiency model  (22:21) Incentive structures and team dynamics  (24:48) Protecting scrappy startup mentality while scaling  (26:34) 2026 roadmap: product launches and team growth  (27:31) Expanding "Freak Faces" athlete ambassadors  (28:21) Where to find Freaks of Nature  (28:35) Conclusion

    30min

  2. 9 DE DEZ.

    318. Jannine Versi, Co-Founder & CEO of Elektra Health

    Today, I'm joined by Jannine Versi, co-founder & CEO of Elektra Health. Transforming menopause care at scale, Elektra Health partners with 40+ health plans to provide evidence-based virtual support through clinical visits, coaching, and community. In this episode, we discuss building the infrastructure for women's midlife and aging care. We also cover: Developing patient trust for the long term  Entering health plans with data-driven ROI The future of value-based care and women's health  Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider   Elektra's Website: www.elektrahealth.com  Instagram: https://www.instagram.com/elektrahealth/  Facebook: https://www.facebook.com/elektrahealth  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction  (01:50) Jannine's background (02:30) Elektra Health's origin story (03:45) Early telemedicine adoption (05:00) Evolution of menopause awareness and conversation (06:00) Expanding health plan partnerships  (06:40) Education and community platform strategy  (09:00) Building a digital home for menopause content  (10:30) Meeting patients where they are in their journey  (12:40) Platform architecture (14:15) Complex patient journeys across clinical and coaching  (16:10) Long-term patient relationship and trust-building  (18:35) Access as the core challenge in women's midlife health  (19:25) Breaking into health plan partnerships  (21:00) Employer demand driving health plan adoption  (22:20) Proving clinical and financial value  (24:20) The women's health conversation and stigma  (25:10) Longitudinal aging care  (27:30) Value-based care and the future of women's health  (28:55) Product roadmap (32:00) Mainstreaming menopause and midlife health topics  (33:45) Oscar Health partnership (35:30) Evidence-based approach without product monetization  (36:20) Conclusion

    37min

  3. 2 DE DEZ.

    317. Ana Montero and André Marques-Smith, Co-Founders of Atlas

    Today, I'm joined by Ana Montero and André Marques-Smith, co-founders of Atlas. A behind-the-ear brain sensing wearable, Atlas tracks clarity, stress, and cognitive performance in real time, bringing neuroscience research from academia to consumers' hands. In this episode, we discuss building the brain health wearable for everyday life. We also cover: Atlas's five-year R&D process Modernizing outdated mental health diagnostics Early detection and prevention of neurological conditions Subscribe to the podcast → insider.fitt.co/podcast   Subscribe to our newsletter → insider.fitt.co/subscribe   Follow us on LinkedIn → linkedin.com/company/fittinsider    Join the Waitlist: www.atlaswearable.com  Atlas on LinkedIn: https://www.linkedin.com/company/atlaswearable/  Atlas on X (Twitter): https://x.com/atlaswearable  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction  (01:30) Ana and André's backgrounds in neuroscience  (03:25) The problem with mental health diagnostics today  (04:30) Why existing wearables can't track brain activity  (05:50) Building sensors that work in motion conditions  (06:25) Five years of R&D  (08:00) Why behind-the-ear brain sensing  (10:30) What Atlas measures (13:00) Brain scores vs. peripheral body metrics  (15:30) Use cases (18:00) The personalization challenge in brain data  (20:30) Long-term vision (23:00) Building consumer traction before clinical applications  (25:30) Fundraising and investor interest in brain tech  (28:00) Beta testing program and user feedback  (30:20) Research studies: stress, nutrition, and brain activity  (32:35) Early detection and prevention  (35:05) Conclusion

    37min

  4. 25 DE NOV.

    316. Todd Meleney, Co-Founder & CEO of While on Earth

    Today, I'm joined by Todd Meleney, co-founder & CEO of While on Earth. An athletic footwear and apparel brand for the modern wellness consumer, While on Earth prioritizes versatile "performance wellness" over single-sport specialization. In this episode, we discuss creating an underdog brand in a competitive market.  We also cover: Christian McCaffrey's role as co-founder  Defining "performance wellness" as a category Investing in grassroots community over paid marketing    Subscribe to the podcast → insider.fitt.co/podcast   Subscribe to our newsletter → insider.fitt.co/subscribe   Follow us on LinkedIn → linkedin.com/company/fittinsider    While On Earth's Website: www.whileonearth.co  While On Earth's IG: https://www.instagram.com/whileonearth/  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction (01:40) Todd's background and While on Earth overview  (02:40) White space opportunity in performance footwear  (04:25) Lessons from building NOBULL  (05:15) Shifting consumer behavior toward holistic wellness  (07:15) Defining "performance wellness" as a category  (09:30) Product philosophy (12:00) Building vs. buying brand awareness  (14:30) Grassroots community strategy over paid marketing  (17:00) Retail strategy (19:30) Athlete partnerships (22:00) Christian McCaffrey as co-founder and investor  (24:30) Product roadmap and innovation focus  (27:00) Staying authentic while scaling (29:05) Running category launch in 2026 (30:15) CMC signature product line coming 2026  (32:45) Role of athletes in brand building (34:50) Conclusion

    36min

  5. 18 DE NOV.

    315. Shahab Elmi, Co-Founder & CEO of Cymbiotika

    Today, I'm joined by Shahab Elmi, co-founder & CEO of Cymbiotika. With 100M+ packets sold in its first six years, Cymbiotika is bringing transparency to the supplement industry with liposomal formulations and rigorous third-party testing. In this episode, we discuss building a supplement brand focused on efficacy over marketing. We also cover: Liposomal delivery as a differentiator Why churn reveals true product efficacy Avoiding the wellness DTC race to the bottom    Subscribe to the podcast → insider.fitt.co/podcast   Subscribe to our newsletter → insider.fitt.co/subscribe   Follow us on LinkedIn → linkedin.com/company/fittinsider    Cymbiotika's Website: www.cymbiotika.com  Cymbiotika's Instagram: https://www.instagram.com/cymbiotika/  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction  (01:15) Shahab's background and Cymbiotika's origin story  (02:00) The problem with the supplement industry  (02:45) Why transparency and testing matter  (04:15) Churn rate as the ultimate success metric  (05:45) Organic celebrity endorsements vs paid sponsorships  (09:00) Liposomal delivery technology explained  (12:30) Manufacturing in-house vs outsourcing  (16:00) The DTC race to the bottom  (18:30) Building trust through radical transparency  (20:30) Competing on efficacy, not marketing spend  (23:00) Taking on industry fraud and fake claims  (24:30) Announcing multiple third-party clinical trials  (26:50) Patent enforcement and liposome validation  (27:35) Product roadmap (29:25) Conclusion

    30min

  6. 11 DE NOV.

    314. Brian Le Gette, Founder & CEO of Ammortal

    Today, I'm joined by Brian Le Gette, founder & CEO of Ammortal.   A wellness technology company, Ammortal's immersive recovery chambers combine PEMF, red light, molecular hydrogen, breathwork, and meditation into a single therapeutic experience.   In this episode, we discuss building the future of regenerative wellness tech.   We also cover: Raising a Series A and scaling commercially Developing the product, pricing model, and partnerships Stacking cellular repair modalities with mind-body integration   Subscribe to the podcast → insider.fitt.co/podcast   Subscribe to our newsletter → insider.fitt.co/subscribe   Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.ammortal.com  Locations: www.ammortal.com/locations  Commercial Inquiries: sales@ammortal.com   Partnerships: brian@ammortal.com Instagram: https://www.instagram.com/ammortal_official Facebook: https://www.facebook.com/ammortals    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co Consulting: https://consulting.fitt.co  Investments: https://capital.fitt.co   Chapters:  (00:00) Introduction (01:20) Brian's background and entrepreneurial journey (02:40) What is Ammortal and the one-of-one category (02:55) The core modality stack and protocol design (05:10) Origin story (06:30) Positioning beyond wellness buzzwords (09:00) Why "tech doesn't heal—it aids self-healing" (11:30) Target customer: optimization-focused consumers (14:30) Distribution strategy (18:00) Pricing models and commercial partnerships (21:15) The experience design and musical cocoon concept (23:30) Education and onboarding for new users (25:30) Customer outcomes and use case versatility (27:35) Landing on "chamber" as the product descriptor (29:05) Long-term vision and R&D philosophy (31:15) The collaborative model for wellness innovation (32:45) Raising a Series A and scaling commercially (34:10) Conclusion

    35min

  7. 4 DE NOV.

    313. Jared Pobre, Founder & CEO of Caldera + Lab

    Today, I'm joined by Jared Pobre, founder & CEO of Caldera + Lab.   Launched in 2019, Caldera + Lab is revamping men's medicine cabinets with proprietary premium skincare formulas specifically engineered for guys.   In this episode, we discuss building a biotech-driven men's personal care brand.   We also cover:   Targeting the longevity-minded male consumer Prioritizing proprietary R&D over repurposed formulas Developing distribution strategies and hospitality partnerships   Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Caldera + Lab's Website: www.calderalab.com  Amazon: https://www.amazon.com/stores/CalderaLab/page/2A608586-7E58-411C-8057-FFD688968227   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:08) Jared's background and Caldera + Lab overview (01:33) The evolution of men's skincare since 2016 (03:02) Formulation differences: women's vs. men's skincare (04:32) Custom formulations vs. menu-based co-manufacturing (06:24) Pioneering proprietary ingredients for men (08:00) Building the brand with bootstrapped resources (10:30) Clinical studies and efficacy testing (13:00) Customer acquisition and finding product-market fit (15:30) DTC and Amazon as core distribution channels (17:45) Storytelling and messaging strategy (21:53) Balancing scientific credibility with consumer messaging (23:12) Targeting the longevity-minded male consumer (25:11) Retail expansion strategy and Series A funding (26:15) Country clubs, luxury hotels, and hospitality partnerships (27:26) Product roadmap (28:49) Conclusion

    30min

  8. 28 DE OUT.

    312. Felicity Yost, Co-Founder & CEO of Tia

    Today, I'm joined by Felicity Yost, co-founder & CEO of Tia. Integrating primary care, gynecology, mental health, fertility, menopause, and longevity services, Tia is scaling a comprehensive model for women's healthcare. In this episode, we discuss designing a holistic practice that meets women where they are. We also cover: Why preventative care and longevity care are fundamentally the same How women fall through the cracks of traditional specialty-siloed systems Future potential for predictive modeling and hyper-personalized medicine Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Tia's Website: asktia.com Tia's IG: instagram.com/asktia Tia's Podcast: asktia.com/podcast - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:00) Felicity's background and Tia's mission (04:00) Defining the scope of whole-person care (07:00) Translating preventative care into longevity care (11:00) Addressing the complexity of women's health needs (16:00) Building comprehensive diagnostic frameworks (24:00) The future of longevity biomarkers and ovarian age (27:00) Innovation opportunities in healthcare data and research (29:00) Future roadmap (31:00) Conclusion

    31min
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4,8
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Sobre

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

Informações

  • Criado por
    Joe Vennare
  • Anos de atividade
    2019 - 2025
  • Episódios
    320
  • Classificação
    Livre
  • Copyright
    © Fitt Ventures Inc
  • Site do podcast
    Fitt Insider

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