The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

Em Connors
  • 5.0 (95)
  • MARKETING
  • UPDATED WEEKLY

Welcome to The Creative Bodega, a podcast about content marketing, Instagram growth, and personal branding designed specifically for female service-based solopreneurs.  Here, we believe you can confidently create engaging content, connect authentically with your audience, and convert followers into loyal customers — all without the burnout. Each week, host Em Connors shares actionable tips and expert advice to help YOU grow your business without letting it take over your life.  From how to spend less time on content creation and more time being strategic to overcoming the overwhelm of navigating tech updates and ever-changing trends, Em answers your toughest questions so you can serve your clients and show up as your best self. Life happens, so Em doesn’t hold back from sharing the unfiltered truth of what it’s like to run a multi-six-figure business and raise a family. In addition to sharing proven strategies straight from her own business, Em spotlights other successful female service providers to find out how they balance family and run a business while staying sane and prioritizing themselves in this crazy season of life.  If you’re ready to turn your content into clients alongside a community of women who understand the struggle, you’re in the right place. 

  1. 1D AGO

    40: The 4-Post Strategy That Grows Your Audience AND Converts (For Solopreneurs)

    Posting and wondering "Is this even doing anything? Is anyone even seeing this? Am I getting any results?" If you've been feeling like your content is just... existing without actually working for your business, this episode is exactly what you need. I'm sharing the simple 4-bucket system I use to make sure every single post I create has a job to do. No more posting just for the hell of it! You'll learn the exact rhythm I rotate through every week so your content grows your audience, builds your email list, deepens trust, and actually converts - instead of just training one arm at the content gym and wondering why nothing else is working. Check out the full show notes for this episode. Things I cover inside this episode: The 4 buckets of post types that every successful content strategy needs (and why most creators only use one)My exact weekly rhythm using real examples from my strategy pillar - so you can copy and paste this approachWhy 6,825 people have downloaded my freebie (hint: it's not because I mentioned it once in my bio)The gym analogy that will change how you think about balanced content foreverA sample 5-day posting schedule you can implement immediatelyWhy educational posts alone won't convert, and sales posts alone won't reach new peopleResources & Links mentioned in the episode: "60 Post Real Caption Starter Ideas" freebie (6,825+ downloads & counting)The Messaging Edit program waitlist for 2026Connect with me: 🫶🏼 Follow me on Instagram for daily insights 🫶🏼 Join my 321 Create Newsletter for weekly content tips 🫶🏼 Check out The Content Coven Membership Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

    27 min

  2. OCT 27

    39: Simple Black Friday Sale Ideas: 6 Low-Lift Ideas for Solopreneurs & Coaches

    Do I need to do a Black Friday promo? Is my audience expecting it? And if I do, what on earth should I offer that won't burn me out? If these questions have been floating around your brain (like they have mine), this episode is exactly what you need! I'm sharing my Black Friday brainstorming ideas - six simple, adaptable sale ideas that work whether you're a coach, creator, or somewhere in between. Plus, I'm pulling back the curtain on my own Black Friday strategy, including the exact 5-email sequence I'm planning and the honest truth about my $20,000 Black Friday win versus my $5,000 flop (and what made the difference). Check out the full show notes for this episode. Things I cover inside this episode: 6 low-lift Black Friday sale ideas you can customize to your business (no 20-email sequences required!)My exact email strategy breakdown - when to send, what to say, and why repetition is your friendThe simple bundle strategy that generated $20,000 in 4 days (and why I almost overcomplicated it)How to create urgency and scarcity without feeling sleazy or pushyWhy your Black Friday success has nothing to do with your offer and everything to do with your audience warmthThe one big truth about Black Friday that most creators miss (hint: it can't fix a cold audience)Resources & Links mentioned in the episode: FloDesk email platform (50% off first year)Start & Grow Your Email List (From Scratch) self-led course Connect with me: 🫶🏼 Follow me on Instagram for daily insights 🫶🏼 Join my 321 Create Newsletter for weekly content tips 🫶🏼 Check out The Content Coven Membership Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

    22 min

  3. OCT 20

    38: 4 Steps to Uncovering What Makes Your Personal Brand Unforgettable

    If you've ever wondered why someone should hire YOU instead of the 47 other people who do what you do, this episode is for you. In this episode of The Creative Bodega, I'm breaking down the exact 4-step framework I use to help solopreneurs uncover their unique selling proposition (or as I like to call it - what makes you unforgettable). You'll learn how to stop blending in, own your transformation story, and confidently answer "why should someone choose me?" Plus, I'm sharing my own USP breakdown so you can see exactly how this works in action. Check out the full show notes for this episode HERE. Things I cover inside this episode: The 4-step framework to uncover your unique selling proposition (and why most people skip the most important parts)How to define your personal transformation - the "I've been there" moment that creates instant connection with your audienceWhy your credibility and results matter more than you think (even if you're just starting out)How to identify your unique approach and superpower - the energy and teaching style that makes you differentThe exact ChatGPT prompt I use to help clients dig deeper into their USPWhy your messaging foundation affects everything (especially selling) and how to stop dragging your heels on this workResources & Links mentioned in the episode: 🔗 Hop on the waitlist for the next round of The Messaging EditChatGPT USP prompt – “Help me uncover my unique selling proposition by asking me questions about my background, my strengths, and my client results."Connect with me: 🫶🏼 Follow me on Instagram for daily insights 🫶🏼 Join my 321 Create Newsletter for weekly content tips 🫶🏼 Check out The Content Coven Membership Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

    18 min

  4. OCT 13

    37: 13 Things I Did to Sell Out My Program in 24 Hours — Without a Funnel or Paid Ads

    f you’ve ever wondered how some entrepreneurs launch effortlessly while juggling all the things—this episode is for you. I didn’t have a funnel. I didn’t run ads. I barely posted on launch day. But I still sold out my program in 26 hours and made over $41K. Inside this episode, I’m breaking down the real reason it worked—and it has everything to do with consistent content, a warm email list, and showing up before the pitch. To read the full show notes, [CLICK HERE]. Here’s what we cover:  ✨ The pre-launch moves that made the actual launch feel easy  📬 How I used my email list (not social) to drive 90% of conversions  📦 Why reusing what I already had (offers, bonuses, SOPs) saved my sanity  🎯 The exact strategy I used to warm up my waitlist  💬 The mindset shift that made this my least stressful launch ever This isn’t about a magic formula. It’s about building trust, staying consistent, and launching from a place of clarity—not chaos. 💬 Your challenge this week: Take inventory of your pre-launch runway. Where can you build connection before you ever pitch? Tools & Resources:  📥 Join the Messaging Edit 2026 Waitlist  📥 Join The Brand Edit (formerly Insta x Canva Collective) 2026 Waitlist 🎧 Listen: From Idea to Launch: How I Built My New Program with ChatGPT 🎧 Listen: Why Your Message Isn’t Landing (and How to Fix It) Connect with me: 🫶🏼 Follow me on Instagram for daily insights 🫶🏼 Join my 321 Create Newsletter for weekly content tips 🫶🏼 Check out The Content Coven Membership Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

    23 min

  5. OCT 6

    36: My Launch Day Playbook: How I Used Ethical Urgency to Sell 50% of My Course in 6 Hours

    Ever wondered how to build real momentum before your launch goes live? In this episode, I’m breaking down how I grew a 450-person waitlist in 2 weeks, converted 50% of those sales within 6 hours—and did it all during back-to-school chaos and my husband’s birthday. If you’re launching soon and want it to feel exciting, not exhausting, this episode is your behind-the-scenes blueprint. To read the full show notes, CLICK HERE. Things I cover inside the episode:  ✨ How I warmed up my waitlist without sounding salesy  ✨ The pre-launch emails I actually send (and what I skip)  ✨ How I handle last-minute launch-day tech + timing  ✨ What I track during launch week (and what I ignore)  ✨ The “early access” energy that gets people to buy fast  ✨ The mindset shift that helped me stop panicking on Day 1 🔗 Helpful Links & Resources: Episode 33: How I Built and Launched My Online Program Using ChatGPT (Plus My Exact Waitlist Strategy) 50% off your first year of Flodesk before unlimited pricing disappears! Insta Stories that Sell Masterclass Hop on the waitlist for the next round of The Messaging Edit Hilary Krueger's Instagram Page (Who I ran Course Creation Camp with) Connect with me: 🫶🏼 Follow me on Instagram for daily insights 🫶🏼 Join my 321 Create Newsletter for weekly content tips 🫶🏼 Check out The Content Coven Membership Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

    23 min

  6. SEP 29

    35: Mom Guilt + Launching a Live Program: My Unfiltered, Messy BTS Reality

    If you’ve ever launched something and felt like your personal life caught on fire at the exact same time… this episode is for you. Let’s be real — launching a program isn’t just spreadsheets and sales pages. It’s emotional. It’s chaotic. And if you’re a mom or solopreneur (or both), it will absolutely spill over into your everyday life. In this episode, I’m pulling back the curtain and sharing what really went down the week before my launch — the messy mom moments, the anxiety spirals, and the behind-the-scenes systems that kept me somewhat sane when everything felt like too much. To read the full show notes, [CLICK HERE]. Here’s what we cover: ✨ The moment I realized I was giving launch advice but not taking care of me 📦 How support systems (home + biz) are the real MVPs behind any successful launch 😩 A very real mom meltdown that reminded me: energy > productivity 🧠 Why I plan my business around my energy — not some color-coded calendar 💬 How open communication (with my husband, my kids, my team) keeps everything running This isn’t an episode about time-blocking or hustle culture. It’s about what it actually looks like to run a business while managing real life, real emotions, and real responsibilities — without burning out in the process. 💬 Your challenge this week: Audit your support system. Where are you carrying too much alone? Where could you ask for help — and how would that change your energy? Tools & Resources 🧘🏻‍♀️ 20% OFF KLS Studio Workout App 🧖🏼‍♀️ My Sunlighten Sauna 🎧 Listen: Organized AF (Made Simple): The Systems + Energy Flow That Keep Me Productive 🎧 Listen: Marriage, Money & Entrepreneurship: A Real Talk with My Husband My Amazing TeamBrianna (Virtual Assistant)Nicole (Community Manager + Graphic Design)Steph (Brand Strategist) Connect with me: 🫶🏼 Follow me on Instagram for daily insights 🫶🏼 Join my 321 Create Newsletter for weekly content tips 🫶🏼 Check out The Content Coven Membership Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

    24 min

  7. SEP 22

    34: The Backend Systems That Made My 5-Figure Live Program Launch Run Smoothly (For Solopreneurs)

    Feeling overwhelmed by everything that needs to happen before your launch? In this episode of The Creative Bodega, I’m breaking down the exact systems, tools, and workflows I use to prep behind the scenes of a live program. From folder structure to Flodesk workflows and automating with Zapier, I’m giving you a real look at how I keep things organized, simple, and stress-free—even when I’m building from scratch. Whether you're launching your first offer or your fifth, you’ll walk away with actionable ideas to streamline the process. To read the full show notes, CLICK HERE. Things I cover inside the episode:  ✨ How I organize Google Drive, docs, and forms  ✨ The structure of my “launch Bible” doc  ✨ My favorite tools: Zapier, Flodesk, Podia, Zoom  ✨ How I automate onboarding + segment emails  ✨ Why accountability pods + Q&A forms matter  ✨ My SOP system (and why it saves me) 🔗 Helpful Links & Resources Try Flodesk for 50% off, unlimited pricing DISAPPEARS at the end of Nov '25 - don't miss out on this email marketing deal!Check out Podia for hosting your website, creating a course, selling products, and moreConnect your platforms and make automations easy with ZapierConnect with me: 🫶🏼 Follow me on Instagram for daily insights 🫶🏼 Join my 321 Create Newsletter for weekly content tips 🫶🏼 Check out The Content Coven Membership Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

    19 min

  8. SEP 15

    33: How I Built and Launched My Online Program Using ChatGPT (Plus My Exact Waitlist Strategy)

    Feeling the urge to launch something new—but have no idea where to start? In this episode of The Creative Bodega, I’m walking you through my exact pre-launch process, from choosing the offer to nailing the name, crafting the structure, building the sales page (twice 😅), and rallying a waitlist—all without burning out. Whether you’re planning your next program or just curious about what goes into a live launch, you’ll get a real, behind-the-scenes look at what works. To read the full show notes, CLICK HERE. Things I cover inside the episode: ✨ How I came up with my new offer (and what sparked the idea) ✨ The role my audience played in shaping the name and messaging ✨ How I used ChatGPT as my personal launch assistant ✨ My approach to pricing, program structure, and co-coaching ✨ What I track during pre-launch (including how I build my waitlist) 🔗 Helpful Links & Resources Download my FREE 5-Day Social Refresh Email ChallengeFlodesk (50% off your 1st year Affiliate Link)Podia (Affiliate Link)Connect with me: 🫶🏼 Follow me on Instagram for daily insights 🫶🏼 Join my 321 Create Newsletter for weekly content tips 🫶🏼 Check out The Content Coven Membership Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

    25 min
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Trailer

5
out of 5
95 Ratings

About

Welcome to The Creative Bodega, a podcast about content marketing, Instagram growth, and personal branding designed specifically for female service-based solopreneurs.  Here, we believe you can confidently create engaging content, connect authentically with your audience, and convert followers into loyal customers — all without the burnout. Each week, host Em Connors shares actionable tips and expert advice to help YOU grow your business without letting it take over your life.  From how to spend less time on content creation and more time being strategic to overcoming the overwhelm of navigating tech updates and ever-changing trends, Em answers your toughest questions so you can serve your clients and show up as your best self. Life happens, so Em doesn’t hold back from sharing the unfiltered truth of what it’s like to run a multi-six-figure business and raise a family. In addition to sharing proven strategies straight from her own business, Em spotlights other successful female service providers to find out how they balance family and run a business while staying sane and prioritizing themselves in this crazy season of life.  If you’re ready to turn your content into clients alongside a community of women who understand the struggle, you’re in the right place. 

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