Sell Anything

JL Van Zyverden
  • 5.0 (9)
  • BUSINESS
  • UPDATED WEEKLY

Life is a pitch. Whether you realize it or not, every product, every service, and every conversation is selling you something. In Sell Anything, professional salesman JL Van Zyverden breaks down an idea each week, reverse-engineering the pitch behind it. You'll uncover the strategies, techniques, and psychology that make sales tick—whether it’s a business deal, a marketing campaign, or even a casual chat. Step behind the curtain of persuasion and learn how to sell, spot the sell, and never be sold again.

  1. 5D AGO

    #38: The Origin Story of Sell Anything

    If you’re new here, I’m JL Van Zyverden. I believe life is a pitch, and the first person you have to sell is yourself. I’ve sold in call centers, on doorsteps, and inside my own businesses, and I built Sell Anything to show what belief, integrity, and consistent effort can really build. How I got here… Mission years: First learned quotas and goal-setting while serving a mission for the Church of Jesus Christ of Latter-day Saints. Realized I loved communicating, competing, and inspiring people. Early career: Worked as a personal trainer and discovered selling outcomes mattered more than counting reps. Banking: Helped small-business clients at a bank; seeing $100 k checks hit their accounts made me want to own something myself. First business: Bought a shaved-ice dealership with my aunt, built systems, and sold it three years later for about 40 percent more than I paid. Second venture: Partnered as a dealer in an online-marketing business; recurring revenue grew fast until I over-sold a website we couldn’t deliver and the company failed, but the relationships lasted because of honesty. Turning point: Went back to the bank, earned a $1,300 paycheck after two weeks, and realized I was in the wrong game. Door-to-door: Joined Vivint in 2014; from then through 2020 I never made under six figures. Learned that commission income is freedom, you control what you earn. Lot Cop: In 2020 started selling inside a parent company; from February to December we did just shy of $1 million in sales, then doubled and tripled in the next few years. Sell Anything is about the mindset and mechanics that built this journey, how to sell yourself before you sell your product, build trust that outlasts failure, and turn hard lessons into momentum. If you’re ready to build a belief that pays dividends in business and in life, you’ll fit right in. Chapters (00:00) Introduction (03:17) Fitness Trainer to Entrepreneur (05:07) My First Business (09:45) Selling Door to Door (11:04) Incredible opportunity with LVT Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

    14 min
  2. #37: The Athlete’s Edge in Sales With Quinn Fabrizio

    OCT 28

    #37: The Athlete’s Edge in Sales With Quinn Fabrizio

    What happens when your dream dies, but your confidence doesn’t? In this episode of the Sell Anything Podcast, Quinn Fabrizio shares how he turned career-ending injuries and a D1 football dream into a thriving career in high-ticket fitness sales. A former Utah safety, Vivint rep, and Supra Human closer, Quinn reveals how his background in elite athletics and relentless work ethic built the foundation for his success in sales and business. JL and Quinn dive into what it really takes to rebuild identity after failure, from being stuck in Utah’s brutal “Pit” to learning the one-call close that changed his life. They break down why pain is the most powerful motivator in sales, how to master discovery calls that convert, and the discipline behind staying consistent when deals fall through. You’ll also learn why fitness is the ultimate training ground for confidence, conviction, and sales performance. Whether you’re a rep, an athlete , or an entrepreneur, this episode delivers a framework for mental toughness, emotional intelligence, and true self-belief. Chapters (00:00) Introduction (01:06) Pick One Thing & Be Great (D1 Offers Begin) (05:55) ACL Tear Before Senior Year: Identity Check (07:11) Mission to Minnesota & Recommitment (11:09) Back at Utah, Living in “The Pit” (14:19) Walking Away After 3 Seasons: Hard Call (17:54) From Locker Room to Doors: Vivint → Solar (Vegas/Austin) (29:33) Scottsdale Move & High-Ticket Fitness Sales (37:35) One-Call Close: Sell the Pain, Then the Plan What's the first step out of your personal “pit” you need to face right now? Let me know in the comments. Connect with Quinn on: Instagram: https://www.instagram.com/quinnfabrizio?igsh=ZXVzM3hybzJydGxi&utm_source=qr Subscribe to never miss an episode of Sell Anything with JL Van Zyverden. Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

    45 min
  3. #36: Overcoming False Accusations and Public Scrutiny With Adam Kifer

    OCT 21

    #36: Overcoming False Accusations and Public Scrutiny With Adam Kifer

    When your reputation is destroyed overnight, what do you do next? In this episode of Sell Anything, entrepreneur and martial-arts founder Adam Kifer shares how he rebuilt his life and business after being falsely tied to a murder investigation. Betrayal, public scrutiny, and financial collapse nearly ended everything, but instead, Adam used faith, integrity, and emotional intelligence to rebuild stronger than ever. JL and Adam break down what it really takes to lead through crisis, why character outlasts reputation, and how silence, self-awareness, and spiritual alignment restore alignment when life falls apart. Whether you’re an entrepreneur, leader, or anyone fighting to rise again, this story is proof that true strength isn’t about hustle, it’s about who you choose to become when everything’s on the line. Chapters (00:00) Introduction (03:45) Innovating Martial Arts and Youth Development (09:10) Scaling to 100+ Studios Through Consulting (14:32) Lessons From Franchising Done Wrong (20:55) Crisis Hits: False Accusations and Public Scrutiny (28:10) Internal Theft (33:40) Reputation vs. Character: What Really Matters (39:22) The Power of Silence and Reflection for Leaders (45:15) Emotional Intelligence Business (52:05) Building Values-Driven Success That Lasts What’s the toughest challenge you’ve faced that made you stronger? Share it in the comments, I want to hear your stories Connect with Adam on Instagram: https://www.instagram.com/adamkifer/?hl=en Subscribe to never miss an episode of Sell Anything with JL Van Zyverden. Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

    59 min
  4. #35: Why Conviction Sells More Than Any Script With Mike Arce

    OCT 14

    #35: Why Conviction Sells More Than Any Script With Mike Arce

    Mike Arce has scaled multiple seven-figure businesses in an industry where 81% fail in their first year. In this episode of Sell Anything, he shares how conviction, clarity, and perspective shifts turn chaos into growth. From saving gyms to coaching top founders around the world, Mike reveals the beliefs that separate struggling entrepreneurs from those who scale with confidence. JL and Mike break down why conviction matters more than scripts, how simplifying systems creates momentum, and the four certainties behind every great sale. They explore psychology, leadership, and the mindset shifts that transform “doing it all” into building teams that win. Chapters (00:00) Introduction (04:03) Why Conviction Beats Technical Skill (06:45) Focusing on What Actually Moves the Needle (08:00) Coaching vs. Playing (11:08) The Power of Coaching (16:17) Redefining Leadership (23:56) The DMV Story (25:15) Why Leaders Burn Out (38:20) Parenting, Leadership & Daily Discipline at Home (48:26) The Four Certainties of Sales What’s one perspective shift that completely changed how you run your business or life? Connect with Mike on: Instagram: https://www.instagram.com/mikearcelive/ Youtube: https://www.youtube.com/@MikeArceLive Learn More About GSD at: https://gsdcompany.com/ Subscribe to never miss an episode of Sell Anything with JL Van Zyverden. Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

    54 min
  5. #34: Creating Confidence Through Small Commitments With Shawn Pollard

    OCT 7

    #34: Creating Confidence Through Small Commitments With Shawn Pollard

    In this episode of Sell Anything, sales trainer and personal development coach Sean Pollard shares his journey from addiction and brokenness to faith, sobriety, and authentic leadership. Having rebuilt his life, marriage, and career, Sean now helps men overcome their struggles and live with purpose. His story is proof that you can’t lead others until you’ve learned to lead yourself. JL and Sean dig deep into what it really takes to rebuild: the courage to face trauma, the honesty to stop lying to yourself, and the self-love required to serve family and community. From saving his marriage to finding faith beyond religion, Sean explains how confidence is built by keeping small promises and why true leadership always starts at home. This episode is a blueprint for anyone seeking lasting success in sales, stronger relationships, and a life aligned with purpose. Chapters (00:00) Introduction (04:02) Trauma, Addiction, and Losing Control (09:18) The Turning Point: Marriage on the Line (14:07) Choosing Sobriety and Radical Honesty (19:30) Rebuilding Trust and Integrity Step by Step (25:44) Self-Love as the Foundation of Leadership (31:10) Marriage, Family, and the Work of Connection (36:25) Walking With God Beyond Religion (41:47) Confidence From Small Commitments (46:59) Purpose, Service, and Living Aligned What’s one area of your life where being more honest could change everything? Connect with Shawn on Instagram: https://www.instagram.com/mindsetmonster Subscribe to never miss an episode of Sell Anything with JL Van Zyverden. Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

    55 min
  6. #33: Building Brand Trust That Converts With Scotty Scheller

    SEP 30

    #33: Building Brand Trust That Converts With Scotty Scheller

    Authentic marketing wins because people don’t buy products, they buy people. In this episode of Sell Anything, branding strategist Scotty Scheller breaks down how to sell yourself authentically so your content earns trust and your offers convert. With experience across 180+ brands (Express, Walmart, Manscaped, BYLT Basics), Scotty shows why authenticity and clarity build a brand people actually believe. JL and Scotty unpack practical frameworks you can use today: identify the problem, present the solution, and sell it clearly. They show why testing content before spending on ads matters, how niche positioning beats trying to appeal to everyone, and how to create engagement without faking it. Chapters (00:00) Introduction (03:15) Scotty’s Journey: From Athlete to Branding Consultant (08:02) Authenticity as the Key to Trust and Connection (13:26) The Problem–Solution–Sell Framework (18:41) UGC vs. Polished Ads (23:58) Targeting the Right Audience and Niche Positioning (29:22) Integrity and Only Selling What You Believe In (34:44) Mindset, Faith, and Overcoming Setbacks (40:10) Building Confidence Through Small Commitments (45:12) Final Lessons on Selling Yourself Authentically What’s one shift you’ll make this week to make your content more authentic and useful to your ideal customer? Connect with Scotty on Instagram: https://www.instagram.com/scottyscheller/ Youtube: https://www.youtube.com/@ScottyScheller Subscribe to never miss an episode of Sell Anything with JL Van Zyverden. Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

    47 min
  7. #32: How High Performers Can Build Stronger Relationships With Melissa Nanavati

    SEP 23

    #32: How High Performers Can Build Stronger Relationships With Melissa Nanavati

    In this episode of Sell Anything, relationship coach Melissa Nanavati shares how she helps high performers build thriving, peaceful partnerships without sacrificing ambition. Drawing on her background as an author, Fortune 100 consultant, and relationship architect, Melissa combines neuroscience, biology, and lived experience to show that the same skills that drive success in business can also create love that lasts. JL and Melissa break down how relational courage, attachment styles, and neuroscience all shape lasting connection. From the BRAVE method for tough conversations to building chemistry with dopamine, serotonin, and oxytocin, Melissa shows how couples can intentionally create excitement and stability. She debunks common myths, explains why fighting isn’t normal, and reveals why courage is the key to both confidence and connection. Chapters (00:00) Introduction (04:05) From 100 First Dates to Lasting Love (08:30) 4 Skills That Transform Partnerships (13:45) The BRAVE Framework for Tough Conversations (19:22) Attachment Styles (24:10) The Neuroscience of Chemistry (29:55) Scheduling Intimacy and Quality Time (35:12) Debunking Myths: Honeymoon Phase, Fighting, Compatibility (40:40) Building Confidence Through Courage and Communication (47:18) Creating Lasting Growth in Love and Life What’s one small act of courage that’s made a big difference in your relationship? Share it in the comments below. Connect with Melissa on Instagram: https://www.instagram.com/melissananavati/ YouTube: https://www.youtube.com/@PeakPerformanceLove Learn Melissa's tools for lasting relationships https://www.melissananavati.com/tools Subscribe to never miss an episode of Sell Anything with JL Van Zyverden. Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

    54 min
  8. #31: Building Discipline, Freedom, And Faith with Bridger Rogers

    SEP 16

    #31: Building Discipline, Freedom, And Faith with Bridger Rogers

    He went from bagging groceries in a small Idaho town to earning six figures in sales and leading seven-figure teams. Bridger Rogers is a young entrepreneur who proves that mastering sales isn’t just about income, it’s about building confidence, freedom, and a life of purpose. In this episode of Sell Anything, JL and Bridger dive into the shift from scarcity to abundance, why selling yourself comes first, and how his “freedom calculator” helps define financial independence on your own terms. They also explore the role of faith, emotional mastery in marriage, and the daily disciplines that create lasting growth. Chapters (00:00) Introduction (03:10) Early Mindset Shifts: Scarcity vs. Abundance (08:25) Discovering Sales Through Personal Development (13:42) Building Seven-Figure Teams (18:50) Why Selling Yourself Comes First (23:35) Daily Disciplines, and the “B5” Framework (28:44) Emotional Mastery in Marriage and Relationships (35:05) Defining The “Freedom Calculator” (41:22) Sales as Leverage: Earning More Without Working More What’s one sales skill you’ve used outside of work that made your life better? Drop it in the comments. Connect with Bridger on Instagram: https://www.instagram.com/bridger_rogers/ Youtube: https://www.youtube.com/@Bridger_rogers Skool: https://www.skool.com/@bridger-rogers Subscribe to never miss an episode of Sell Anything with JL Van Zyverden. Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

    47 min
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Ratings & Reviews

5
out of 5
9 Ratings

About

Life is a pitch. Whether you realize it or not, every product, every service, and every conversation is selling you something. In Sell Anything, professional salesman JL Van Zyverden breaks down an idea each week, reverse-engineering the pitch behind it. You'll uncover the strategies, techniques, and psychology that make sales tick—whether it’s a business deal, a marketing campaign, or even a casual chat. Step behind the curtain of persuasion and learn how to sell, spot the sell, and never be sold again.

Information

  • Creator
    JL Van Zyverden
  • Years Active
    2K
  • Episodes
    39
  • Rating
    Clean
  • Copyright
    © JL Van Zyverden
  • Show Website
    Sell Anything