49 min
352. UX Design & Conversion Optimization with Paul Boag Believe you can because you can!
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- Education
It’s no secret that one of the essential parts of the design process is conversion optimization. So, what exactly is conversion optimization? Simply put, Conversion Optimization (also known as CRO) is a so-called “science-based marketing technique for testing different variants of the same marketing and/or product message to increase conversions or reduce costs. The aim…
It’s no secret that one of the essential parts of the design process is conversion optimization. So, what exactly is conversion optimization? Simply put, Conversion Optimization (also known as CRO) is a so-called “science-based marketing technique for testing different variants of the same marketing and/or product message to increase conversions or reduce costs. The aim…
49 min