Indie Founder

Tiago Ferreira

My name is Tiago and I am a full time Indie Maker. I build startups without any external investment and my goal is to perfect my entrepreneurial craft and reach $100K ARR (Annual Recurrent Revenue) Join me as I narrate my story and interview other entrepreneurs. Join our community

  1. HÁ 2 H

    #364 - How a Loud Neighbor Pushed Us to Get Our Own Office

    I share my journey from working at home to trying co-working spaces, and then renting my own office. I talk about challenges like noise and limited hours that made me and my co-founder look for a better fit. Now, with our own office, we have more freedom, flexibility, and the chance to build a community of indie makers. If you’re bootstrapping your business, you’ll relate to my honest take on finding the right work environment. twitter: https://x.com/wbetiago linkedin: https://www.linkedin.com/in/tiago-ferreira-48562095/ Timestamps by PodSqueeze Introduction and Episode Overview (00:00:00)   Podcast Promotion and Audience Engagement (00:01:32)   Early Work-from-Home Experience (00:02:56)   Searching for a Co-working Space (00:04:20)   Joining and Adjusting to the Co-working Space (00:05:33)   Benefits of the Co-working Space (00:06:46)   Community and Social Aspects (00:08:01)   Emerging Issues: Limited Access Hours (00:09:15)   Recording and Meeting Space Limitations (00:10:25)   Major Issue: Noise and Lack of Control (00:11:40)   Attempts to Resolve Noise Issue (00:12:43)   Frustration with Management and Decision to Leave (00:13:52)   Office Space Search and Comparisons (00:18:09)   Finding the Ideal Office Space (00:20:30)   Finalizing the Office Decision (00:21:46)   Advantages and Vision for the New Office (00:23:54)   Potential Downsides and Reflections (00:25:16)   Capitalism and Having Options (00:26:23)   Interaction with Co-working CEO (00:27:15)   Preparing to Leave and Final Thoughts (00:28:10)   Office Market Comparison and Future Plans (00:29:14)   Community Building and Episode Wrap-up (00:30:23)

    31min
  2. 22 DE SET.

    #360 - Bootstrapping vs Raising Funds: How AI Is Changing the Game for Indie Founders

    I reflect on my recent interview with Craig Hewitt, founder of Castos. I dive into the trade-offs between bootstrapping and raising venture capital. I share my thoughts on how AI is changing entrepreneurship and jobs. I talk about my own experiences with product pivots and tough market challenges. I explain how I use AI to boost efficiency in my startup journey. Building products is easier than ever, but getting distribution right is still the hardest part. Twitter: https://x.com/wbetiago Linkedin: https://www.linkedin.com/in/tiago-ferreira-48562095/ Timestamps by Podsqueeze Introduction and Recap of Previous Episode (00:00:02) Raising Funds vs. Bootstrapping (00:01:20) Valuation, Market Size, and Risks of Raising (00:03:59) Analyzing Competitors and Market Potential (00:09:13) Calculating Market Size and Revenue Projections (00:10:21) How Much to Raise and Lessons from Greg Hewett (00:11:32) Benefits of Not Raising and Work-Life Balance (00:12:54) AI’s Impact on Productivity and Hiring (00:12:54) Long-Term Thinking and Consistency (00:13:59) AI’s Negative Impact on Jobs and the Economy (00:16:25) Building Resilient Businesses and Diversification (00:18:58) Turning a Landing Page into a Revenue Stream (00:20:01) Iterating the Business Model and Monetization (00:21:08) Distribution as the Key Bottleneck (00:22:15) Leveraging Distribution Channels for Growth (00:23:20) Conclusion and Call to Action (00:24:39)

    27min
  3. #359 - Interviewing Craig Hewitt on International Expansion, AI and Raising Funds While Building Castos

    16 DE SET.

    #359 - Interviewing Craig Hewitt on International Expansion, AI and Raising Funds While Building Castos

    I chat with Craig Hewitt , founder of Castos. We talk about his journey from running a podcast editing agency to building a SaaS hosting platform. We cover the challenges of bootstrapping, raising funds, and going international. Craig shares how he uses distribution channels, how AI affects small teams, and what it’s like to scale in a niche market. We end with advice for indie founders on picking business models, taking risks, and keeping up with tech changes. My twitter: https://x.com/wbetiago About Craig Hewitt Twitter: https://x.com/TheCraigHewitt Podcast: https://roguestartups.com/ Timestamps by Podsqueeze Greg’s Background and Starting Podcast Motor (00:01:02) Getting First Clients and Sales Approach (00:06:29) US vs. Europe: Customer Acquisition Differences (00:08:25) Localization and Multi-Currency Pricing (00:13:18) Transition from Agency to SaaS: Castus (00:16:30) Distribution Channels and Product Positioning (00:19:06) Impact of AI on Team and Product Development (00:25:28) Bootstrapping vs. Raising Money: Tiny Seed Experience (00:30:25) Agency vs. SaaS: Which to Start First? (00:31:33) Tiny Seed Accelerator: Value and Learnings (00:35:55) Distribution, Churn, and Growth Challenges (00:38:56) Balancing Family, Agency, SaaS, and Accelerator (00:41:05) Using Investment to Scale and the Realities of Raising Money (00:44:05) Investor Returns and Exit Expectations (00:51:19) Podcasting Market Realities and Churn (00:54:10) Pricing, Retention, and Content Marketing Plateau (00:57:23) What to Do When Growth Plateaus (01:00:59) AI’s Impact on SaaS and the Economy (01:10:21) US vs. Europe: Entrepreneurial Mindset Differences (01:14:53) Conclusion and Where to Find Greg (01:17:58) Links and Mentions Tools and Websites "Castos": "00:01:02" "Podcast Motor": "00:01:02" "Audacity": "00:05:40" "Ecom from Skype": "00:05:40" "Blueberry": "00:05:50" "Buzzsprout": "00:05:50" "Seriously Simple Podcasting": "00:17:36" "HubSpot": "00:19:14" "Cursor": "00:15:11" "Zencastr": "00:22:33" "Zoom": "00:22:33" "Figma": "00:24:26" "Cursor": "00:27:41" "TinySeed": "00:30:25" "11 Labs": "00:26:30" "Claude": "00:26:30" "Marnus": "00:26:30" "TinySeed": "00:48:33" "WordPress": "00:51:19" "Podsqueeze": "00:54:10" "Apple Podcast Connect": "00:55:13" "Rogue Startups": "01:17:58" Books "Steal Like an Artist": "00:19:31" Videos and Podcasts "Nathan Barry's Podcast": "01:08:40"

    1h15min
  4. 8 DE SET.

    #358 - How Does Mindset Shape Your Business Success Across Cultures?

    I speak about how mindset is shaped by culture and how it impacts business and self-confidence, comparing Portugal, Germany, and the US. I share lessons learned from interacting with entrepreneurs, especially around valuing your work and selling yourself. I talk about my new advertising project, Oliver Media, the challenges of B2B sales, and differences in how people approach business across countries. I reflect on how surrounding yourself with a strong entrepreneurial mindset can change what you believe is possible, and why understanding culture is key for B2B success. Timestamps by PodSqueeze Introduction and Episode Overview 00:00:00   How to Support the Podcast & Contact Info 00:01:29   Coworking Space Story & Cultural Observations 00:02:52   Salary Expectations: Portugal vs. Germany 00:03:53   Cultural Mindset and Its Impact 00:05:24   Business Mindset: Portugal vs. US 00:06:47   US Clients and Investment in Projects 00:08:12   Case Study: Portuguese-American Entrepreneur 00:10:38   American Attitude Toward Business and Monetization 00:11:50   Introducing Oliver Media Project 00:12:57   Building a Podcast Advertising Network 00:14:14   Challenges in Portuguese Podcast Advertising 00:15:27   Learning to Sell Advertising as a Product 00:16:35   B2B Sales Focus and Strategy 00:19:49   Cultural Nuances in B2B Sales 00:20:57   Mindset Differences Across Countries and Continents 00:22:02   Learning from American Business Culture 00:23:21   Conclusion and Call for Listener Interaction 00:24:34

    24min
  5. 4 DE SET.

    #357 - Is Indie Hacking Dead Or Will It Be Killed By AI?

    I reflect on changes in the indie hacking community, especially how Twitter’s algorithm elevated a few “stars” and reduced sharing of useful lessons. I discuss how AI is transforming bootstrapping and SaaS, making coding accessible and raising anxiety about job security. I explore how software is becoming a commodity, what this means for developers and founders, and why owning distribution and marketing will matter most. I share thoughts on diversifying businesses beyond SaaS as AI rapidly evolves, and invite feedback from listeners about their own experiences with AI and entrepreneurship. Twitter: https://x.com/wbetiago Linkedin: https://www.linkedin.com/in/tiago-ferreira-48562095/ Timestamps by PodSqueeze Introduction and Episode Overview (00:00:00)   Podcast Housekeeping and Call for Reviews (00:01:37)   Tiago’s Indie Hacking Beginnings (00:03:06)   Golden Days of Indie Hacking Community (00:04:27)   Rise of Indie Hacking Stars and Algorithm Shift (00:05:45)   Vanity Metrics and Decline of Knowledge Sharing (00:07:17)   Personal Impact and Disconnection from Community (00:10:12)   Platform Comparison: Twitter vs. LinkedIn (00:12:47)   Transition to AI and Future of SaaS (00:14:13)   Personal Story: Co-founder’s Journey with AI Coding Tools (00:14:13)   AI’s Impact on Coding and Productivity (00:15:56)   AI in Daily Work and Expanding Use Cases (00:17:09)   Anxiety Over AI Replacing Computer-Based Jobs (00:20:08)   Threat of Big Tech and Commoditization of Software (00:21:31)   Changing Developer Job Market and Skills Gap (00:22:56)   Importance of Distribution and Marketing (00:25:56)   Existential Questions: AI Replacing Human Intelligence (00:27:16)   Human Value in a Post-AI World (00:31:48)   Diversification as a Survival Strategy (00:34:25)   Uncertain Future and Final Reflections (00:35:39)

    36min

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Sobre

My name is Tiago and I am a full time Indie Maker. I build startups without any external investment and my goal is to perfect my entrepreneurial craft and reach $100K ARR (Annual Recurrent Revenue) Join me as I narrate my story and interview other entrepreneurs. Join our community

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