Serve First, Sell Later Marketing

Sylvia Garibaldi

Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal,  financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.  This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.  Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!

  1. HACE 1 DÍA

    #103 The Secret to Getting More Referrals Without Asking

    Send us a text In this episode of Serve First, Sell Later Marketing, host Sylvia Garibaldi reveals the real engine behind steady, high-quality referrals: silent advocacy. These are the clients who talk about you in private conversations you’ll never see—because their experience with you was unforgettable. Sylvia outlines five key referral triggers and provides practical steps to integrate these into your practice, ensuring that your clients become your greatest advocates.  A must-listen! In this episode, you'll learn:  01:38 Understanding Referrals and Advocacy02:16 Creating Client Experiences03:00 The Discomfort of Asking for Referrals06:08 Five Natural Referral Triggers18:01 The Silent Advocate Effect22:51 Practical Steps to ImplementResources: Join us for our LAST webinar of the year here.Feeling stuck about how to grow your practice, book a free strategy call here.#64 From Referral Plateau to Referral Powerhouse#88 5 Steps to Fast-Track Referral Partnerships#99 LinkedIn for Lawyers & Mediators: Turning Followers into Referral PartnersRate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

    26 min
  2. 19 NOV

    #102 What Referral Partners Really Say Behind Closed Doors

    Send us a text Ever wondered why your referrals aren’t pouring in despite your expertise? In this episode of the Serve First, Sell Later Marketing podcast, Sylvia Garibaldi, founder and CEO of SG and Associates, uncovers the surprising truth: it's all about trust, not skill. Learn why referrals hinge on making partners feel safe, discover the tiny signals that build or break trust, and get practical steps to skyrocket your referral network. Dive in to change your approach and consistently attract referrals with confidence! In this episode, you'll learn:   01:29 The Truth About Referrals02:54 Building Trust with Referral Partners06:05 Signals Referral Partners Notice09:36 Addressing Referral Partners' Fears13:31 Becoming the Go-To Professional18:02 Practical Steps to Increase Referrals Resources: Join us for the next webinar here.Feeling stuck about how to grow your practice, book a free strategy call here.#64 From Referral Plateau to Referral Powerhouse#77 Don’t Sell Services. Sell the Feeling After.#88 5 Steps to Fast-Track Referral PartnershipsRate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

    27 min
  3. 12 NOV

    #101 Your Name Is the Real Brand: Why Clients Google You, Not Your Firm

    Send us a text In Episode 101 of the Serve First, Sell Later Marketing podcast, Sylvia Garibaldi breaks down why your name — not your firm’s — is your most valuable asset.  Sylvia makes a compelling case for why personal branding is more important than ever, discussing why clients hire individuals rather than firms and how a strong personal brand can provide career insurance in an ever-changing industry. She breaks down the steps to building your personal brand intentionally, offering practical tips and actionable strategies that can be implemented immediately. Tune in to learn why personal branding is career insurance, how it supports your firm instead of competing with it, and the simple steps to build a reputation that travels with you — whether you’re staying in law, moving into alternative dispute resolution, or building your own practice.  In this episode, you'll learn:  01:34 The Importance of Personal Branding03:10 Building Your Personal Brand03:30 Common Misconceptions About Personal Branding05:59 The Power of Online Visibility09:04 Personal Branding as Career Insurance15:00 Practical Steps to Build Your Personal Brand Resources: Feeling stuck about how to grow your practice, book a free strategy call here.#86 Rebranding from Litigation to Out-of-Court—What Actually Works#95 What Thousands of Professionals Taught Me About Marketing That Works#57 Rebranding Made Simple  Rate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

    22 min
  4. 5 NOV

    #100 The Quiet Work Behind 100 Episodes — For Anyone Asking, “Is This Worth It?”

    Send us a text If you’ve ever shown up for your business — posting, recording, networking, nurturing relationships — and wondered if it’s making a difference… this episode is for you. In this special 100th episode, Sylvia Garibaldi, founder and CEO of SG and Associates, takes you behind the mic to share what these 100 episodes have taught her about consistency, visibility, and the quiet, often unseen work that builds momentum over time. Tune in for key takeaways on how clarity, focus, and authenticity can transform your practice and grow your network!  Don’t miss this one! In this episode, you'll learn: 01:17 Celebrating Episode 10004:29 The Power of Consistency06:38 Client Success Stories11:11 Key Lessons from 100 Episodes15:48 Surprising Connections and Feedback21:37 Top 10 Lessons Learned26:40 Future PlansResources: Feeling stuck about how to grow your practice, book a free strategy call here.#72 How to Stand Out in a Crowded Legal or Mediation Market#95 What Thousands of Professionals Taught Me About Marketing That Works#14 Be Seen. Be Heard. Be Noticed: The Power of Personal BrandingRate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

    30 min
  5. 29 OCT

    #99 LinkedIn for Lawyers & Mediators: Turning Followers into Referral Partners

    Send us a text If you’re a lawyer, mediator or divorce professional posting on social media but still wondering why the leads or referrals aren’t showing up, this episode is your game-changer. In this episode, Sylvia Garibaldi, founder and CEO of SG and Associates, dives into how your LinkedIn company page followers are more than an audience — they can become strategic referral partners. You’ll discover how to identify those followers, reach out using smart DMs, create content that appeals to them, and turn social activity into a referral-partner engine. Let’s stop posting and hoping — and start building referral relationships that deliver. In this episode, you'll learn:  03:23 The Importance of Referral Partnerships06:27 Leveraging LinkedIn for Referral Partners09:08 Engaging and Growing Your Follower Base11:06 Outreach and Engagement Strategies19:32 Content and Collaboration Tactics24:04 Action Steps  Resources: Feeling stuck about how to grow your practice, book a free strategy call here.#64 From Referral Plateau to Referral Powerhouse#87 How to Win Clients From Other People’s Audiences#88 5 Steps to Fast-Track Referral Partnerships#31 How To Turn Your LinkedIn Company Page Into A Client Magnet  Rate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

    28 min
  6. 22 OCT

    #98 Your Next Client Is Already in Your Network (And How to Find Them in 10 Min a Day)

    Send us a text In episode 98 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi emphasizes the importance of reconnecting with your existing network to grow your practice. She introduces a simple five-step reconnection process designed to maintain meaningful connections and create new opportunities organically. By leveraging existing relationships—your lowest hanging fruit—Sylvia demonstrates how professionals can see significant results without relying on new marketing strategies. The episode also covers common mistakes to avoid and presents a daily 10-minute reconnection practice for consistent marketing momentum. In this episode, you'll learn: 03:01 Understanding Professional Search Trends06:14 The Five-Step Reconnection Process13:46 Avoiding Common Mistakes in Reconnecting18:11 The 10-Minute Daily Reconnection Practice Resources: Feeling stuck about how to grow your practice, book a free strategy call here.#95 What Thousands of Professionals Taught Me About Marketing That Works#82 The New Networking (Without the Ick) That Actually Grows Your Practice#62 Attract Clients: The "Serve First" Secret#75 The Secret to Keep Clients ComingRate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

    22 min
  7. 16 OCT

    #97 It's Not the Algorithm — It's Your Message

    Send us a text If your marketing feels hit or miss — you're posting, showing up, maybe even running webinars — but the results aren't there… It's not the algorithm. It's the message. In Episode 97, Sylvia Garibaldi breaks down why no marketing channel works without content and how your message is the real force behind every result you see. If you've ever said, “Social media doesn't bring me business,”  this episode will change how you see content — not as extra work, but as the foundation that makes every other marketing effort work! In this episode, you'll learn: 03:23 The Truth About Clear Messaging07:33 The Hidden Power of Content09:15  Visibility Meets Credibility12:01 The Compounding Effect of Consistency14:47 The Foundation Every Strategy Depends On16:44 Content In Motion20:02 Creating Effective ContentResources: Feeling stuck about how to grow your practice, book a free strategy call here.#14 Be Seen. Be Heard. Be Noticed: The Power of Personal Branding#21 Visibility Matters: Strategies to Stand Out#39 Smart Strategies to Repurpose Content and Boost Visibility#62 Attract Clients: The "Serve First" SecretRate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

    28 min
  8. 8 OCT

    #96 The Disney Blueprint for Turning Clients into Lifelong Fans with Vance Morris

    Send us a text Join Sylvia Garibaldi and guest Vance Morris in episode 96 of the Serve First,  Sell Later Marketing Podcast as they dive into Disney-inspired strategies to wow your clients and set your professional practice apart from competitors. Learn how to create unforgettable client experiences, leverage the power of emotional connections, and take actionable steps to enhance your marketing and branding from the expert who spent a decade at Disney. Listen in for invaluable insights, real-life examples, and practical advice to transform your practice into a memorable, tellable brand. In this episode, you'll learn: 06:20 Disnifying Your Practice09:17 Creating Unique Client Experiences13:11 Enhancing Online Presence17:25 The Power of Authorship 21:55 Creating Tellable Moments23:23 Online Strategies for  Professionals25:07 Creating a Mini-Me Experience25:43 Enhancing Virtual Meetings with Personal Touches29:59 Maintaining Emotional Connections35:33 Mapping the Client Journey  Resources: Feeling stuck about how to grow your practice, book a free strategy call here.Learn more about Vance Morris:https://wow52ways.comhttps://www.vancemorris.comhttps://www.linkedin.com/in/vancemorris/https://www.youtube.com/@Deliverservicenowhttps://www.facebook.com/vance.morris.9/Rate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

    46 min
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Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal,  financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.  This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.  Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!