38. How Kim Rounds Is Rewriting the Script on Feedyards, Hiring, and Ag Storytelling

In this episode of Your Ag Empire, Jonathon sits down with Kim Rounds of Five Rivers Cattle Feeding to talk about the real state of feedyards, the talent drought in agriculture, and why ag storytelling needs a hard reset. From carcass data to hiring red flags, this one pulls no punches.

What do nearly a million head of cattle, an underpaid workforce, and your dusty job listing have in common? Kim Rounds has thoughts. She’s the digital voice behind the largest cattle feeding company in the world—and she’s tired of watching agriculture miss the mark.

In this episode, Jonathon and Kim go deep on:

• What people get wrong about feedyards—and what they need to understand
• How carcass data can change your operation
• Why retained ownership is more accessible than you think
• The hard truths about hiring in ag (and why your job listing might be the problem)
• Why it’s time to stop gatekeeping this industry
• How to deal with internet trolls and misinformation without burning out
• What makes ag content connect (hint: it’s not methane stats)

This isn’t a feel-good fluff piece about agriculture. It’s the kind of conversation that pushes producers, marketers, and managers to get serious about their business, their brand, and their people.

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Connect with Kim: TikTok, LinkedIn, Facebook, Instagram (@__k__d__r__ ) and kimrounds.com

Connect with Five Rivers: @5rcattle | fiveriverscattle.com

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Resources & Links:

• Learn more about the Elite Mastermind and how to become a member
• Protect your livestock investment with Empire Ag’s risk management solutions
• Join The Dirt email subscription 
• Book Jonathon as your next speaker

Mentioned in this episode:

Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.

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