The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill
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How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/

  1. 409. AMMA — Why You Feel Empty After Hitting Big Goals

    14 GIỜ TRƯỚC

    409. AMMA — Why You Feel Empty After Hitting Big Goals

    What if hitting your biggest goals is the very thing that makes you feel lost? In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill unpack what happens after the win — when the goal you worked years to achieve doesn’t deliver the fulfillment you expected. From the emotional crash that follows major milestones to the deeper search for purpose that defines lasting success, Michael shares a personal perspective on how to realign your ambition with meaning before burnout takes over. Here’s what you’ll learn: Why achievement alone can’t sustain fulfillment and what your brain is really craving after success How to redefine progress so you stay challenged, inspired, and connected to a greater purpose What it takes to build a vision so big it reignites your drive and gives your goals meaning again You’ve conquered the mountain. Now it’s time to discover what comes next. ---- 06:30 – The danger of comparing your success to what you see on social media 07:46 – Why balance is possible, but only after you’ve earned it 09:46 – The price of success and the unseen sacrifices behind every highlight reel 12:32 – How to weigh big opportunities against their personal cost 14:06 – The story of Rick Moranis and redefining success around family and values 16:16 – Why achieving major goals can leave you feeling empty 18:57 – How to reignite your drive by setting a bigger vision that makes an impact ---- Links & Resources: Die with Zero by Bill Perkins  Rick Moranis Honey, I Shrunk the Kids Tony Robbins ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 329. Crush Goals, Not Excuses: Turn Empty Resolutions Into Results 317. Crushing Mediocrity: The Art of Setting and Meeting Higher Expectations 230. How To Achieve Bigger Goals

    22 phút
  2. 408. Why Credibility Is the Ultimate Way to Advertise

    2 NGÀY TRƯỚC

    408. Why Credibility Is the Ultimate Way to Advertise

    What does it take to build a brand so strong it outlasts markets, competitors, and entire eras of legal marketing? As part of the “Road to the Summit”, a special series ramping up to the 2025 Game Changers Summit this November 12-13, we’re revisiting some of the most powerful conversations ever featured at our events. In this encore episode of the Game Changing Attorney Podcast, we revisit the legendary Power Players Panel live from the 2021 Game Changers Summit.  Michael Mogill sits down with Alexander Shunnarah, Roopal Luhana, Joe Fried, and Harlan Schillinger, four industry icons who have redefined leadership, innovation, and influence in the legal world. From personal transformation and authenticity to the rise of digital dominance and firm ownership shifts, this discussion uncovers how the best continue to rise while others fall behind. Here’s what you’ll learn: Why staying on top requires constant reinvention and relentless commitment to growth How to build credibility and client loyalty through honesty and exceptional service What it takes to future-proof your firm in an era of non-lawyer ownership and corporate disruption These are the voices shaping the next generation of law, and this conversation will show you how to stand among them.  ---- Show Notes: 03:03 – Roopal Luhana shares why aligning with Pittsburgh Steeler Najee Harris reflects her firm’s values and mission of giving back 05:04 – Joe Fried explains how consistency, purpose, and fear management shaped his dominance in trucking law 09:26 – Alexander Shunnarah reveals why staying on top is harder than getting there and how constant reinvention keeps his brand strong 11:42 – Harlan Schillinger discusses why retirement is a myth and how passion and purpose fuel lasting success 15:40 – Joe Fried opens up about his personal evolution toward honesty and vulnerability in and out of the courtroom 28:33 – The panel explores non-lawyer firm ownership, hedge fund influence, and the digital future of law firms 36:54 – Roopal Luhana and Alexander Shunnarah emphasize how client experience and service obsession create long-term loyalty 44:25 – Each panelist shares the worst advice they’ve ever received and what they learned from it Links & Resources: Alexander Shunnarah Trial Attorneys Chaffin Luhana LLP Fried Goldberg LLC Harlan Schillinger Consulting Najee Harris Foundation (Da’ Bigger Picture Foundation) Joey Coleman, Never Lose a Customer Again Trial Lawyers College Crisp Game Changers Summit ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 406. How to Build a Law Firm Culture That Actually Works 372. The Surprising ROI of Doing the Right Thing with Chaffin Luhana 204. Alexander Shunnarah — The Thin Line Between Success and Failure

    48 phút
  3. 407. AMMA — Why Playing It Safe Is the Most Dangerous Strategy

    16 THG 10

    407. AMMA — Why Playing It Safe Is the Most Dangerous Strategy

    What if the only thing standing between you and the next level is the courage to take one more risk? In this episode of The Game Changing Attorney Podcast, Michael Mogill and Jessica Mogill confront the real drivers behind success, risk, and sacrifice. As the 2025 Game Changers Summit approaches, they explore why some firm owners seem lucky while others stay stuck, and what it actually means to bet on yourself when the outcome is uncertain. This episode challenges every assumption about safety, comfort, and what it takes to build something truly exceptional. Here’s what you’ll learn: Why the firms that appear lucky are often the ones making the most courageous long-term bets How to break free from herd mentality and stand out in even the most competitive markets What it takes to achieve exceptional results without waiting for perfect timing or permission If you are ready to stop playing it safe, this episode will show you what happens when you finally bet on yourself. ---- 01:52 – How the Game Changers Summit began and grew from 100 to 500 attendees 02:55 – The evolution of the Summit into a members-only, sold-out experience 04:08 – Why keeping speakers secret creates a one-of-a-kind experience for Crisp Coach members 06:25 – Is success really about luck, or is it about courage and risk? 09:59 – The habits and reinvestment mindset that separate nine-figure firms from everyone else 12:45 – Why following the herd keeps your firm invisible in a crowded market 13:31 – How to differentiate and dominate without competing on the same message as everyone else 16:47 – What exceptional results really cost and why most people are not willing to pay the price ---- Links & Resources: Game Changers Summit Crisp Coach Program David Goggins Mercedes-Benz Stadium ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 405. AMMA — What it Takes to 10x Everything 344. Scott Monge. Beyond the Billboards: Crafting a Standout Legal Brand 305. John Morgan — Luck, Hustle, and the Art of Disruption: Building America's Largest Law Firm

    20 phút
  4. 406. How to Build a Law Firm Culture That Actually Works

    14 THG 10

    406. How to Build a Law Firm Culture That Actually Works

    Culture isn’t a happy hour or words on a wall. It’s the foundation that determines whether your firm thrives or fractures. As part of the “Road to the Summit”, a special series ramping up to the 2025 Game Changers Summit this November 12-13, we’re revisiting some of the most powerful conversations ever featured at our events. In this encore episode of the Game Changing Attorney Podcast, we take you back to the 2021 EVOLVE Summit. Jessica Mogill sits down with the Game Changing Culture Panel, featuring Reza Torkzadeh, John Martin, David Craig, and Mark O’Mara. Together, they share how intentional leadership, clear communication, and the use of tools like Kolbe and PRINT® have helped them build strong, high-performing cultures within their firms. Here’s what you’ll learn: How intentional leadership creates unity, accountability, and lasting impact How tools like PRINT and Kolbe help firms hire and retain top talent that aligns with their mission How to reduce drama, strengthen communication, and build a culture where everyone thrives Every firm has a culture. The only question is, are you creating it or letting it create itself? ---- Show Notes: 04:30 – How Kolbe and PRINT assessments transformed hiring and communication 07:08 – Learning from cultural misalignment and rebuilding stronger teams 08:48 – Building intentional culture that attracts top talent 10:13 – Using data and assessments to eliminate unnecessary conflict 11:41 – Maintaining culture during rapid growth and remote expansion 14:49 – Creating engagement through shared purpose and community impact 24:52 – Non-negotiables for building a winning firm culture Links & Resources: Kolbe Index PRINT® Assessment Reza Torkzadeh David Craig John Martin Mark O’Mara Crisp Coach Program ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 342. The Missing Piece to Peak Performance with David Kolbe 361. The Hidden Blueprint for Creating a Thriving Work Culture with Josh Nelson 318. Legal Leaders — Game-Changing Insights to Build, Scale, and Transform Your Firm

    32 phút
  5. 405. AMMA — What it Takes to 10x Everything

    9 THG 10

    405. AMMA — What it Takes to 10x Everything

    You can grind your way to $1M, but you’ll never grind your way to $10M. In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill break down what it really takes to 10X a law firm. From the early days of sheer hustle to the bold bets that build unforgettable brands, this conversation explores the mindset, courage, and leadership shifts required to make the leap from incremental growth to exponential impact. Here’s what you’ll learn: Why the grind gets you from $0 to $1M, but only leverage and delegation get you to $10M How courage-driven decisions, such as giving away a Tesla or booking a Super Bowl stadium, changed everything The leadership evolution that begins when you stop being the doer and start empowering others to win Exponential growth is not about working harder. It is about thinking bigger and leading differently. ---- 05:17 – The grind that gets you from $0 to $1M and why it will not get you to $10M 07:38 – The shift from doing everything yourself to building leverage through people 11:30 – Why best-known beats best and how bold marketing bets changed everything 15:25 – The courage behind putting the Game Changers Summit in Mercedes-Benz Stadium 20:15 – How the pandemic forced a leadership evolution and shifted focus to helping others win ---- Links & Resources: Give and Take by Adam Grant Shoe Dog by Phil Knight Tesla Mercedes-Benz Stadium  PlayStation ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 403. AMMA — How To Scale Beyond Growth Basics 390. Passion, Process, and Pitmaster Wisdom for Law Firm Leaders with Rodney Scott 382. What It Takes to Build a $100M Legal Business with Chris Dreyer

    22 phút
  6. 404. The Dangers of Premature Growth with Eric Siu [Encore Edition]

    7 THG 10

    404. The Dangers of Premature Growth with Eric Siu [Encore Edition]

    You don’t deserve to go to the next level until you beat the current one. In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Eric Siu, entrepreneur, investor, and author of Leveling Up. From esports to business, Eric has turned the lessons of gaming into a powerful framework for growth, resilience, and long-term success. Together, they explore how to reframe pain into fuel, why mindset compounds like interest, and what it truly takes to keep leveling up in life and business. Here’s what you’ll learn: How to turn setbacks and psychological pain into power-ups for growth Why focusing on endurance, grit, and long-term bets separates winners from the rest The mindset shifts that transform gaming lessons into real world business advantages  The ultimate game is not business or gaming. It is learning how to keep leveling up every single day. ---- Show Notes: 02:39 – How gaming built resilience, teamwork, and skills Eric now applies to business 05:45 – Why gaming, Bitcoin, and other trends are dismissed as “toys” before going mainstream 07:10 – The power of community and how EverQuest shaped Eric’s mindset 08:59 – Defining “power ups” and how habits and mental models fuel growth 13:55 – Why patience and endurance are essential for compounding success 20:48 – Building a brand by teaching, sharing, and learning in public 22:49 – How focus beats shiny object syndrome and leads to faster success Links & Resources: Leveling Up: How to Master the Game of Life by Eric Siu Atomic Habits by James Clear Naval Ravikant Warren Buffett Farnam Street – The Knowledge Project Podcast EverQuest and StarCraft ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. —- If you enjoyed this episode, you may also like: 402. How to Hack Your Biology for an Unfair Edge with Dave Asprey 353. How He Trained His Mind to Never Quit — Using Something You’d Never Guess with James Lawrence 332. Cliff Bleszinski — What the Legal Industry Can Learn From the Gaming Industry

    34 phút
  7. 403. AMMA — How To Scale Beyond Growth Basics

    2 THG 10

    403. AMMA — How To Scale Beyond Growth Basics

    What if the secret to never running out of content, leading an AI-enabled firm, and creating unforgettable client experiences was simpler than you think? In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle three questions every law firm owner should be asking right now. From staying fresh after 400 podcast episodes to making AI work for your team, and even raising the bar for client experience, this conversation is packed with insights you can apply immediately.  Here’s what you’ll learn: How to stay relevant without reinventing the wheel and why repetition is often your most powerful tool The right way to leverage AI in your firm so it empowers your team instead of replacing them Why client experience is the real growth driver and how to audit every touchpoint to make it exceptional Your content, your systems, and your client experience do not need to be complicated, but they do need to be intentional. ---- 01:52 – Back from New York: Broadway shows, Bluey’s house, and family adventures 05:26 – How to keep creating fresh content after 400+ episodes 07:51 – Why repetition beats constant reinvention in business and leadership 10:46 – The power of message timing, brand affinity, and consistent communication 13:55 – How to bring AI into your firm and use it to empower your team 18:02 – Auditing workflows to find the best use cases for AI 19:22 – Why client experience is the true growth driver for law firms 21:03 – Lessons from world-class restaurants on service, feedback, and continuous improvement ---- Links & Resources: Crisp Social Stack Net promoter score (NPS) David Guetta 11 Madison Park Atlas Restaurant Atlanta ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 345. AMMA. The AI Advantage: What to Automate, What to Keep Human, and How to Stay Ahead 398. Why Generosity is the Most Underrated Growth Strategy in Law with Randy Kessler 391. AMMA — The $100K Marketing Question Law Firms Keep Getting Wrong

    28 phút
  8. 402. How to Hack Your Biology for an Unfair Edge with Dave Asprey [Encore Edition]

    30 THG 9

    402. How to Hack Your Biology for an Unfair Edge with Dave Asprey [Encore Edition]

    What if the biggest advantage in business and life is not money, strategy, or luck, but the way you fuel and control your own biology? In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Dave Asprey, widely known as the father of biohacking. From shedding 100 pounds after years of failed diets to reversing early signs of aging, Dave has invested millions into understanding how the human body really works and how to bend those rules in your favor. You will hear how fasting, neuroscience, and high-ROI health practices can help you eliminate brain fog, unlock consistent energy, and give you a competitive edge that others cannot match. Here’s what you’ll learn: Why fasting sharpens your mind and boosts energy How to measure the ROI of daily habits The biohacks top performers use to stay ahead If you want the unfair edge in business and life, it starts with mastering your biology. ---- Show Notes: 02:35 – The struggle with weight, brain fog, and failed diets that started it all 04:57 – Discovering that most health advice is dogma, not science 05:58 – The “bulletproof” state and how abundant energy changes everything 08:49 – Fasting explained and why it matters for focus and resilience 10:22 – Intermittent fasting as a path to metabolic resilience 13:50 – Autophagy, cellular repair, and why most people run on limited energy 18:20 – The three biological drivers that steal focus: fear, food, and fertility Links & Resources: WHOOP Eight Sleep LeBron James Michael Phelps Intermittent fasting Bulletproof ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 364. How to Train Your Brain for Unbelievable Success 323. James Lawrence — The Power of One More: A Journey of Grit and Determination 293. Elite Athletes — The Mental Edge: How Champions Overcome The Impossible

    50 phút
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How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/

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