3Sixty Insights HRTechChat

The buying cycle for enterprise software and technology shouldn't be a power struggle between departments. 3Sixty Insights is a research, advisory, and consulting firm providing deep understanding of how to bridge the gap in perception and priorities between stakeholders. Through our research, we unearth strategic approaches for streamlining the decision-making process, successfully managing solutions, and maximizing value from business software and technology investments.

  1. 5d ago

    #HRTechChat: Robert Mattson on Storytelling, AI, and Making HR Technology Matter

    In this episode of #HRTechChat, Nicole Roberts (Senior Analyst & Advisor, 3Sixty Insights) is joined by Robert Mattson—technologist, marketing leader, communications coach, author, and the newest member of the 3Sixty Insights analyst team—for a wide-ranging conversation about the experiences shaping his approach to HR technology and industry research. Robert explains why every technology investment should ultimately answer one question: Does it improve what people and organizations can do? Together, they unpack the current AI scramble, the danger of treating new technology as a silver bullet, and why adoption, governance, effectiveness, and predictability matter more than hype. They also explore the disconnect between executive promises of cost savings and the employee-facing message that AI is simply a tool designed to make people better at their jobs. The conversation also examines why effective communication begins with the audience rather than the message. Robert shares his “selfish, lazy, and smug” framework for understanding what audiences need, why companies should communicate outcomes instead of features and functions, and how lived values and customer stories create meaningful differentiation. As he begins his work with 3Sixty Insights, Robert plans to investigate the roadblocks preventing organizations from realizing value from technology—and help vendors explain more clearly where their solutions fit, why they matter, and where they may fall short.

  2. Mar 5

    #HRTechChat: David Edwards on the “Last Mile” from Data to Decisions

    In this episode of #HRTechChat, Nicole Roberts (Senior Analyst & Advisor, 3Sixty Insights) is joined by David Edwards—strategic workforce planning practitioner, advisor, and author of The Strategic Workforce Planning Handbook—for a candid conversation about the gap between SWP theory and the messy reality of execution. David explains why strategic workforce planning still suffers from an identity crisis (too many definitions, too many expectations), and why organizations keep getting trapped in short-term thinking that freezes out long-term capability building. Together, they unpack why chasing “perfect data” can be just as risky as oversimplifying, and why the real skill leaders need—especially as AI accelerates planning inputs—is judgment: knowing what’s decision-grade, what matters most, and what to do next. The conversation also tackles the evolving role of managers, the incentives that discourage reskilling and redeployment, and why SWP should focus less on planning the entire workforce and more on the truly strategic segments that determine future business performance. David offers a clear challenge to HR tech providers too: analytics aren’t enough—leaders need help walking the “last mile” from dashboards to decisions, in the language of risk, outcomes, and action. Resources mentioned (including books, discount code, and links): The Book of Heroic Failures (Stephen Pile): https://www.amazon.com/Book-Heroic-Failures-Official-Handbook/dp/0708819087 The Strategic Workforce Planning Handbook (David Edwards): Kogan Page: https://www.koganpage.com/hr-learning-development/the-strategic-workforce-planning-handbook-9781398623590 Discount code: KoganPage25 Amazon: https://www.amazon.com/Strategic-Workforce-Planning-Handbook-Implement/dp/1398623598/ HR Conference Cruise: https://hrcruise.com/

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The buying cycle for enterprise software and technology shouldn't be a power struggle between departments. 3Sixty Insights is a research, advisory, and consulting firm providing deep understanding of how to bridge the gap in perception and priorities between stakeholders. Through our research, we unearth strategic approaches for streamlining the decision-making process, successfully managing solutions, and maximizing value from business software and technology investments.

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