3XWeb3 - An inside look at Web3 for brands

3XWeb3
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3XWeb3 is a show featuring quickfire segments on the matters that marketers are talking about. We’re looking at stories, cases, and ways to play in the Web3 space that will both inform and inspire today’s marketing leaders. Join Paul Phillips, Head of Growth for W3MA, and Stuart Chan, Director of Strategy & Web3 Projects at Ogilvy for the latest insights and activity in the space that never sleeps.

单集

  1. 2022/12/15

    3 – World Cup x Web3 | FIFA+ | Budweiser: Budverse | Visa: Master of Movement

    A look at the Web3 activations around the World Cup from 3 major global brand entities. 3 Ways To Play:  1️⃣ FIFA+ – Extending core brand offering through web3 to fans  2️⃣ Budweiser: Budverse – Tap into fan culture to deepen the relationship between fans & brand 3️⃣ Visa: Master of Movement – Leverage the sponsorship and engage with an encapsulated audience to enhance brand connection ------ ✉️ SUBSCRIBE TO NEWSLETTER:          https://bit.ly/3xsubstack 🎙️ SUBSCRIBE TO PODCAST:                 https://bit.ly/3xPodcast ------ FILMED AT: 🎬 UNSENSIBLE STUDIOS | CONTENT FACTORY https://bit.ly/3xUnsensible SPONSORED BY: 🍺 CARBON BREWS | PUSHING THE BOUNDARIES OF BEER https://bit.ly/3xCarbon ------ Resources: FIFA+ https://www.fifa.com/fifaplus/en/articles/fifa-unveils-range-of-new-web-3-0-games-ahead-of-fifa-world-cup-qatar-2022 Budweiser: Budverse https://nft.budweiser.com/ Visa: Master of Movement https://www.youtube.com/watch?v=7j23-oz2E34 ----- This channel is strictly educational and nothing we post or say is meant to be taken as financial advice.

    34 分钟

  2. 2022/12/07

    2 – Stepping in w/ Sneakers | Nike & RTFKT | Adidas: Into The Metaverse | Lacoste: UNDW3

    A sneaker-inspired episode, we look at 3 brands have stepped into Web3 with their own decisive approaches.  3 Ways To Play:  1️⃣ Nike & RTFKT – Acquisition of a major player & their community to kickstart a clear and deliberate Web3 initiative  2️⃣ Adidas: Into The Metaverse – Tapping into existing communities through partnerships & collaborations with Web3 brands and creators 3️⃣ Lacoste: UNDW3 – A clear, sophisticated approach to building their own brand in Web3 ------ ✉️ SUBSCRIBE TO NEWSLETTER:          https://bit.ly/3xsubstack 🎙️ SUBSCRIBE TO PODCAST:                 https://bit.ly/3xPodcast ------ FILMED AT: 🎬 UNSENSIBLE STUDIOS | CONTENT FACTORY https://bit.ly/3xUnsensible SPONSORED BY: 🍺 CARBON BREWS | PUSHING THE BOUNDARIES OF BEER https://bit.ly/3xCarbon ------ Resources: Nike & RTFKT https://www.youtube.com/watch?v=h6dtzwMfLa0 Adidas: Into The Metaverse https://www.adidas.com/metaverse Lacoste: UNDW3 https://global.lacoste.com/en/undw3.html ----- This channel is strictly educational and nothing we post or say is meant to be taken as financial advice.

    26 分钟

  3. 2022/11/26

    1 – Brand Experiences & Experimentation | Starbucks Odyssey | Tiffany & Co: NFTiff | HSBC Duoverse

    On today’s episode, we cover 3 brands who are taking different approaches to their Web3 beginnings.  3 Ways To Play:  1️⃣ Starbucks Odyssey – Deepening the brand experience by tapping into their loyalty segment  2️⃣ Tiffany & Co: NFTiff – Reaching new audiences for a positioning refresh 3️⃣ HSBC Duoverse – Trend jumping to increase brand salience & relevancy ------ ✉️ SUBSCRIBE TO NEWSLETTER:          https://bit.ly/3xsubstack 🎙️ SUBSCRIBE TO PODCAST:                 https://bit.ly/3xPodcast ------ FILMED AT: 🎬 UNSENSIBLE STUDIOS | CONTENT FACTORY https://bit.ly/3xUnsensible SPONSORED BY: 🍺 CARBON BREWS | PUSHING THE BOUNDARIES OF BEER https://bit.ly/3xCarbon ------ Resources: Starbucks Odyssey https://stories.starbucks.com/press/2022/starbucks-brewing-revolutionary-web3-experience-for-its-starbucks-rewards-members/ Tiffany & Co | NFTiff https://www.youtube.com/watch?v=hKZFMWy3xQQ HSBC Duoverse https://www.youtube.com/watch?v=_Z1AeeXCFww ----- This channel is strictly educational and nothing we post or say is meant to be taken as financial advice.

    20 分钟
  • 3 集

关于

3XWeb3 is a show featuring quickfire segments on the matters that marketers are talking about. We’re looking at stories, cases, and ways to play in the Web3 space that will both inform and inspire today’s marketing leaders. Join Paul Phillips, Head of Growth for W3MA, and Stuart Chan, Director of Strategy & Web3 Projects at Ogilvy for the latest insights and activity in the space that never sleeps.

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