B2B Influence

Paula Chiocchi
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Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses. This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers. Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.

  1. 14小时前

    29 - Connecting with Audiences: The Emotional Resonance of Direct Mail Marketing with sg360°'sTedd Aurelius

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the EVP of Strategic Services at sg360°, Tedd Aurelius. Tedd discusses the renewed power of direct mail marketing, emphasizing the blend of data-driven insights and creative storytelling to create emotionally resonant campaigns. Tedd explains how understanding audiences beyond demographics—considering lifestyle and psychological traits—drives engagement and ROI, especially in B2B contexts. The conversation also covers generational differences, multi-channel strategies, and the importance of authentic human connection in marketing. Learn more about Tedd's work HERE. Connect with Tedd on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

    21 分钟

  2. 9月22日

    28 - Rethink, Revise, and Revolutionize: Transforming B2B Marketing Strategies with OM Strategic Forecasting's Oksana Matviichuk

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at OM Strategic Forecasting, Oksana Matviichuk. Oksana discusses how AI, generational shifts—especially millennials as buyers—and evolving business models are transforming the industry. She emphasizes the importance of revisiting business models before updating marketing strategies and shares practical advice for both large enterprises and small businesses on staying relevant, leveraging digital experiences, and balancing AI with human connection to drive sustainable growth. Learn more about Oksana's work HERE. Connect with Oksana on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

    34 分钟

  3. 9月15日

    27 - Short-Form Video and AI: The Dynamic Duo Revolutionizing B2B Marketing with MarketSurge's Reed Hansen

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner and Chief Growth Officer at MarketSurge, Reed Hansen. Reed explores how data-backed targeting, funnel optimization, and behavioral intent signals can replace guesswork with measurable growth. Reed shares insights on adapting to shifts in digital strategy, the rise of AI and short-form video, and the importance of clean data and simplified funnels. He highlights actionable tactics for audience segmentation, conversion rate optimization, and leveraging AI—emphasizing the need for both technology and critical thinking to drive scalable B2B revenue. Learn more about Reed's work HERE. Connect with Reed on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

    25 分钟

  4. 9月8日

    26 - From FOMO to ROI: The Event Revolution in B2B Marketing with MoonLab Productions' Katie Meyer

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO and Director of Events at MoonLab Productions, Katie Meyer. Katie discusses how events now span the entire sales funnel, integrate with digital marketing, and drive measurable business outcomes. Katie shares insights on experiential marketing, post-pandemic trends, and the importance of data-driven ROI. She also covers best practices for event planning, audience targeting, and leveraging digital content before and after events to maximize engagement and long-term impact. Learn more about Katie's work HERE. Connect with Katie on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

    20 分钟

  5. 9月1日

    25 - Earned Media Mastery: Strategies for B2B Companies to Stand Out with Society22's Danielle Sabrina

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Society22, Danielle Sabrina. Danielle discusses the impact of AI and large language models on brand visibility and B2B marketing. Danielle emphasizes the importance of authentic thought leadership, strategic media positioning, and CEO involvement in content creation. She shares insights on shifting from traditional ad spend to content-driven strategies, aligning PR with revenue goals, and adapting to the evolving landscape where AI shapes search and discovery. Danielle highlights actionable steps for B2B brands to stay relevant and measurable in an AI-influenced future. Learn more about Danielle's work HERE. Connect with Danielle on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

    22 分钟

  6. 8月21日

    24 - Tailoring Your Message: How to Speak to Different Customer Segments in B2B with Backstory Branding's Jed Morley

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder, CEO, and Brand Strategist at Backstory Branding, Jed Morley. Jed introduces the Backstory Brand Wheel framework and shares insights from working with companies like Lucid Software and BambooHR. He discusses integrating brand and performance marketing, the importance of authentic leadership, and using data-driven brand assessments. Learn more about Jed's work HERE. Connect with Jed on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

    23 分钟

  7. 8月18日

    23 - How to Avoid Wasted Marketing Spend: Insights for Law Firms with Law Firm Fractional CMOs' Stuart Foster

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Co-Founder and Managing Partner at Law Firm Fractional CMOs, Stuart Foster. Stuart discusses the challenges of measuring marketing ROI, the shift from traditional to digital marketing, and the importance of understanding the customer journey. Stuart emphasizes the need for cohesive strategies, regular audits, and tailored marketing leadership. Learn more about Stuart's work HERE. Connect with Stuart on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

    26 分钟

  8. 8月11日

    22 - Unlocking Emotional Intelligence: The Future of B2B Marketing with AI with Neurologyca Science & Marketing's Marc Fernandez

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Chief Strategy Officer at Neurologyca Science & Marketing, Marc Fernandez. Marc explains how Neurologyca uses emotion AI to analyze real-time emotional and cognitive responses to marketing content via everyday devices. He discusses how this technology helps brands optimize content, segment audiences by emotional profiles, and adapt campaigns dynamically, leading to improved engagement and ROI. Marc shares real-world examples and insights on the future of emotion AI in B2B marketing, emphasizing its role in making marketing more adaptive, authentic, and effective. Learn more about Marc's work HERE. Connect with Marc on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

    22 分钟
查看全部 29 集

关于

Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses. This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers. Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.

信息

  • 创作者
    Paula Chiocchi
  • 活跃年份
    2025年
  • 单集
    29
  • 分级
    儿童适宜
  • 版权
    © Copyright 2025 Paula Chiocchi
  • 节目网站
    B2B Influence