Indie Board Session

Noosa Labs
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Not all indie makers have the luxury of consulting a board of experts… until now. In this podcast, they pitch their SaaS and share the challenges they face: GTM product pricing exit strategy business model etc. It’s a genuine mentoring session designed to provide actionable insights and solutions that you can use in your own SaaS. Their sparring partner: Pascal, a SaaS investor and entrepreneur with over 20 years of experience, along with his allies (VCs, growth experts, C-level executives, and successful entrepreneurs). This podcast is powered by Noosa Labs (https://noosalabs.com/), buyer of small profitable SaaS businesses around the world. Hosted by Ausha. See ausha.co/privacy-policy for more information.

  1. #8 From Scratch to 36 Countries: Scaling Saas with Discover Assessments

    8 DE OUT.

    #8 From Scratch to 36 Countries: Scaling Saas with Discover Assessments

    Most SaaS start with code. This one started with leadership training. In this episode of Indie Board Session, we go behind the scenes of Discover Assessments, a company that grew from a simple workshop tool into a SaaS serving clients in 36 countries. Along with my co-host Matt Hayes, we are joined by founder Dinup Mathew, who shares what it really takes to productize services, win global clients, and face the challenges of scaling sales beyond the founder’s hustle. Along the way, we uncover how referrals, partnerships, and even the limits of AI have shaped his growth journey. In this episode, we dive into: ✅ How co-creating with clients shaped 25+ assessments and secured long-term loyalty. ✅ Why referrals and partnerships proved stronger growth engines than paid ads. ✅ The trade-offs of scaling sales beyond the founder’s hustle. ✅ What AI can (and cannot) do in behavioral assessment, and why trust is non-negotiable. Whether you’re turning services into products, chasing global clients, or learning to scale sales beyond founder-led hustle, this episode is a blueprint worth saving. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    55min
  2. #7 From Self-Serve to Sales-Led: Candu’s Bold Strategy Pivot

    23 DE SET.

    #7 From Self-Serve to Sales-Led: Candu’s Bold Strategy Pivot

    In this episode of Indie Board Session, two SaaS founders break down how AI is forcing a rethink in content creation, GTM, and marketing strategy: Jonathan Anderson, CEO of Candu, a no-code UX editorRiccardo Montis, Founder of Dealshake, a performance marketing agency Here’s what we cover: How B2B tools can supercharge audience targeting Why and how Candu ditched self-serve and went sales-led How marketing teams are being restructured in today’s hyper-competitive landscape If you are leading content, growth, or product, this episode is packed with practical insights and sharp founder takes from the front lines. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    56min
  3. From 1 Sale a Month to an International Exit: Evalart’s SaaS Journey

    9 DE SET.

    From 1 Sale a Month to an International Exit: Evalart’s SaaS Journey

    In 2016, Gino Cateriano started Evalart, an online assessment platform for hiring. Initially, it was just a side project for his wife to earn a bit of extra income. The early days were brutal: → First customer: a freelance recruiter → Sales pace: 1 per month (break-even required 2 per day) → After 18 months: finally hitting 1 per day → break-even → By 2019: profitable at $100K ARR → Pandemic tailwinds gave growth an extra push Fast forward: Evalart became a trusted tool for recruiters and HR teams, and Gino sold the business in an international deal he describes as “stressful but worth it.” In this episode of Indie Board Session's The Debrief, Gino and I unpack:- How persistence through slow growth turned a hobby into a real SaaS business- The key role of continuous product improvement in keeping customers engaged- What the acquisition process was really like and what made it stressful- How Noosa Labs is sustaining innovation to keep Evalart growing post-acquisition For anyone bootstrapping, this is proof that slow beginnings don’t mean failure and that patience can lead to outcomes you never imagined. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    50min
  4. From Side Revenue to Eight-Figure Exit: The ScrapingBee Growth Playbook

    26 DE AGO.

    From Side Revenue to Eight-Figure Exit: The ScrapingBee Growth Playbook

    How do you bootstrap in one of SaaS’s most competitive spaces and still win big? In 2019, Kevin Sahin co-founded ScrapingBee with a bold move: start creating value before you have a product to sell. Kevin started publishing blog posts on Hacker News and Reddit to build an audience from day one. Fast forward: → $5M+ ARR in a hyper-competitive market → Acquired for eight figures by Oxylabs, part of Tesonet, one of Lithuania’s largest tech companies In this episode of Indie Board Session, Kevin and I break down the counterintuitive plays that took ScrapingBee from “two guys with a blog” to a high-growth SaaS. We cover: ✅ How building & selling a quick side product created the runway to scale the main business ✅ Why saying no to low-value enterprise deals can unlock much bigger ones ✅ How small plans churned while enterprise customers kept expanding ✅ How content-led growth worked against deep-pocketed competitors Whether you’re building in public, bootstrapping, or scaling in a crowded market, this episode contains a blueprint that you will want to bookmark. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    46min
  5. From Side Hustle to Enterprise: 4 Lessons for Indie Founders

    12 DE AGO.

    From Side Hustle to Enterprise: 4 Lessons for Indie Founders

    Want some essential strategies to turn early traction into lasting enterprise growth? The first Indie Board Sessions are writing a clear playbook from scaling small side projects to closing enterprise deals. In this episode, I unpack four timeless takeaways that keep coming up again and again: ✅ Start your indie project as a side hustle to avoid burnout. ✅ Know your audience early and focus on one winning go-to-market channel. ✅ For enterprise, prioritize core needs and must-haves. ✅ Price your product higher. If you want to take your indie project from early traction to enterprise adoption, these are the principles that keep working. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    21min
  6. #6 From $9 Plans to 10x Enterprise Deals: The Tiiny Host Shift upmarket

    29 DE JUL.

    #6 From $9 Plans to 10x Enterprise Deals: The Tiiny Host Shift upmarket

    How do you scale a viral, product-led platform without losing its simplicity? Elston Baretto bootstrapped Tiiny Host, a no-code hosting tool used by over a million people, from a simple MVP into a business doing $500K+ ARR, with 60,000+ signups/month. But most users only pay $9–$38/month. In this episode of Indie Board Sessions, Elston Baretto, David Apple (ex-Notion, ex-Typeform), and I unpack the next stage of growth: Turning indie adoption into institutional contracts. We cover: ✅ Why prosumer pricing can cap your growth and how to test appetite for more ✅ The real leverage in enterprise: internal champions and compliance workflows ✅ When to offer enterprise trials and what it reveals about pricing ✅ How SSO and security reviews become gatekeepers, not features ✅ The “20% rule” from Slack that helps secure org-wide buy-in ✅ Why staying horizontal may limit expansion (and how to niche without narrowing) Whether you're moving from PLG to B2B, selling to both individuals and companies, or building your first enterprise motion, this one’s packed with tactical insights Hosted by Ausha. See ausha.co/privacy-policy for more information.

    52min
  7. Grow A Niche Tool Into A Broader Suite: The Sendtric Story and What Happened After The Exit

    8 DE JUL.

    Grow A Niche Tool Into A Broader Suite: The Sendtric Story and What Happened After The Exit

    How do you grow a niche tool into a broader suite without losing what made it work? Eric Pauley bootstrapped Sendtric, a countdown timer for email marketers, ranked it at the top of Google, and attracted Fortune 50 users all without paid marketing. But over time, platform risk and pricing challenges pushed him to sell. That’s where I came in. In this episode of Indie Board Session, Eric and I unpack the full story, from launching a side project to selling it, and how I’ve scaled it since acquisition. About Eric Pauley: He’s not just a founder, he’s also a newly minted PhD and the CEO of DScope Security. We cover: ✅ How Sendtric grew to the top of Google ranking without a dollar spent on marketing✅ Why Eric chose to sell: the technical & systemic risk of building on Google’s algorithm✅ Why trust, not price, was the deciding factor in the sale✅ How we de-risked the business, evolving from a countdown timer to a full personalization suite✅ The one simple change to the free tier that unlocked compounding revenue Whether you’re building, selling, or acquiring a SaaS, this one’s full of real insights on product, pricing, and post-sale growth.🔥 Thinking about selling your SaaS? Consider Noosa Labs! Check out our website or drop me a DM on LinkedIn. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    49min
  8. #5 IACrea’s Growth Journey: Leveraging Community & Scaling Internationally

    17 DE JUN.

    #5 IACrea’s Growth Journey: Leveraging Community & Scaling Internationally

    What does it take to grow a niche AI-powered SaaS internationally, while building in public, managing multiple projects, and staying focused? In this episode of Indie Board Session, we dive deep with Pauline Clavelloux, who built IACrea, a $10K MRR SaaS that turns real estate photos into furnished, high-impact visuals using AI. She’s also testing a new model by leveraging her audience’s insights called Feedbask. Joining me as guest host is Elisabeth Ling, Product Advisor & NED: Formerly at PayPal and Ebay, Elisabeth brings deep expertise in product-market fit, international strategy, and scaling tech products. Together, we explore:✅ Tools to identify fruitful international markets for your business  ✅ How to clearly position your vision and align your GTM✅ Pauline’s playbook to leverage her community and grow her revenue 🎧 Whether you're growing a bootstrapped SaaS, scaling internationally, or figuring out how to make your audience part of your roadmap, this episode is for you.🔥 Thinking about selling your SaaS? Consider Noosa Labs! Check out our website or drop me a DM on LinkedIn. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    53min
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Not all indie makers have the luxury of consulting a board of experts… until now. In this podcast, they pitch their SaaS and share the challenges they face: GTM product pricing exit strategy business model etc. It’s a genuine mentoring session designed to provide actionable insights and solutions that you can use in your own SaaS. Their sparring partner: Pascal, a SaaS investor and entrepreneur with over 20 years of experience, along with his allies (VCs, growth experts, C-level executives, and successful entrepreneurs). This podcast is powered by Noosa Labs (https://noosalabs.com/), buyer of small profitable SaaS businesses around the world. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Informações

  • Criado por
    Noosa Labs
  • Anos de atividade
    2 mil
  • Episódios
    14
  • Classificação
    Livre
  • Copyright
    © Noosa Labs
  • Site do podcast
    Indie Board Session