4 The Record Populus Radio

Joy Murao, CEO & Founder of Practice Aligned Resources, discusses how practice support has changed over the years and what’s needed in today’s era of AI. She explains the pivotal role that education, proper resource management and technology competency has in enhancing staff efficiency and revenue generation for law firms and legal departments.

Marla Mattenson shares her strategies to revolutionize the sales process using the innovative approach “The Ethical Sales Process.” Marla will provide tips that empower law firms to leverage authenticity in their sales efforts, enabling them to close deals with integrity and trust. Her unique approach not only boosts team performance but also leads to higher client retention rates.

Derek Barto, Founder & Principal Consultant of Barto Consulting LLP, provides advice to small and mid-sized law firms seeking to improve their financial performance and achieve long-term success. Barto Consulting specializes in financial management best practices and strategic consulting.

ILTACON 2023 is less than a month away! Beth Anne Stuebe, Director of Publications and Press at ILTA, speaks to guest host Jessi Adler about what attendees can expect at this year's conference - from record attendance to unique session topics to tons of entertainment throughout the week. For more information and to register, visit: https://www.iltacon.org/home

Valerie Chan, CEO of Plat4orm PR, recently sat down with colleagues Rian Smith and Donene Telly to discuss how businesses can expand their marketing reach. They provide examples and tips on how companies can use different platforms and strategies to leverage and get the most out of their marketing campaigns.

In the second episode of a two-part discussion on repurposing technologies and marketing to different personas, the panelists answer questions from the audience about the challenges and concerns they are facing in the regulatory, eDiscovery, and privacy landscapes. Our guests include industry experts Mary Mack, CEO & Chief Legal Technologist for EDRM; Joy Murao, Founder, CEO Practice Aligned Resources (PAR); Nicki Benvenuti, President & CEO or AEK Solutions; and Minoo Razavi, legal tech Marketing Maven.