Behind Gym Doors | A Fitness Business Podcast

Mike Arce | Loud Rumor | Fitness Business Growth
  • 4.8 (69)
  • MARKETING
  • CADA DOS SEMANAS

We cover the most common challenges in the fitness industry to help you overcome them and GSD! This podcast is also available in high-def video and audio only formats. -- Read the show: https://www.loudrumor.com/the-gsd-show/ Facebook: https://www.facebook.com/GSDshow/ Twitter: https://twitter.com/GSD_Show Instagram: https://www.instagram.com/gsd_show/

  1. 22 SEP

    #416: Lessons From the Best

    In this final episode of the season, Mike Arce reflects on a fun and successful season of interviewing exceptional gym owners. He highlights the impressive statistic that 40% of the gyms he works with now generate over $1 million in annual revenue, a significant achievement given that less than 0.5% of gyms typically reach that milestone. The episode dives into the key factors that differentiate the most successful gym owners, focusing on three core areas: Customer Experience, Sales and Revenue & Team Building. This episode also features a special sponsored message from Inception Telehealth and Wellness, a company that partners with gyms to provide members with access to concierge-level functional medicine, hormone optimization, and advanced lab testing at no cost to the business. Gyms partnering with them can earn a 10-15% lifetime commission on referrals. Don't miss the exciting announcement that this podcast, has been rebranded to "The GSD Show" and will now focus on business in general, featuring a mix of solo episodes and interviews with high-achieving individuals from various industries. Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

    25 min
  2. #415: High Ticket Sales For Gym Owners With Scott Carpenter

    2 SEP

    #415: High Ticket Sales For Gym Owners With Scott Carpenter

    Scott Carpenter turned six failing gyms into a multi-million dollar fitness business and he did it without competing on price or workouts. His secret? Selling transformation, not just training, and building a model that keeps clients committed for years. In this episode, he pulls back the curtain on the high-ticket sales systems, mentorship approach, and retention strategies that gym owners can put into play right now. You’ll see exactly how to position $2K–$10K memberships, deliver results in the “165 hours” outside your gym, and use price to filter for the most committed clients. Scott also shares the wealth-building strategy that grows your money while you grow your gym, plus the leadership safeguards every owner needs to protect their business. If you’re ready to raise your prices, grow your profit, and build a gym that runs on purpose, this conversation is your blueprint. Chapters (00:00) Introduction (01:45) From Financial Collapse to 6 Gyms (05:02) Mentorship vs. Coaching (09:11) Selling High-Ticket Fitness Programs (13:26) Why Real Results Happen Outside the Gym (17:39) Retention Through Renewals & Alumni (22:47) Using Price to Filter Clients (27:04) Infinite Banking for Gym Owners (33:18) Why Every Gym Needs Safeguards (38:42) Building a Committed Gym Community Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA More From Scott Carpenter Private Coaching: https://www.coachscottcarpenter.com/optin1646855122217 Website: https://theprofitlifestyle.com/ Facebook: https://www.facebook.com/scott.carpenter.16718 Instagram: https://www.instagram.com/coachscottcarpenter/ More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/LoudRumor

    51 min
  3. #414: Communication Secrets to Improve Your Sales & Marketing with Michael Bernoff

    26 AGO

    #414: Communication Secrets to Improve Your Sales & Marketing with Michael Bernoff

    If you’re still giving tours, dropping prices, and hoping people sign up, you’re leaving money on the table. Michael Bernoff, one of the best communicators in the world, shows you how to flip the script so prospects sell themselves on joining your gym. Using his Human Interaction Technology (HIT), you’ll learn how to lower resistance from the very first hello, control the direction of the conversation, and get people excited to take action without discounting or chasing. In this episode, Michael breaks down exactly how to match your prospect’s energy, use language that keeps you in control, and create “pattern interrupts” that make them pay attention. You’ll leave knowing how to turn “I’ll think about it” into sign-ups, handle price questions like a pro, and keep members engaged long after they join. This is the playbook for gym owners who want more conversions, higher retention, and a sales process that works every time. Chapters (00:00) Introduction (02:27) From Shy to Sales Pro (04:33) 4 Keys to Great Communication (06:54) Matching Your Prospect’s Energy (09:29) Staying in Control of Every Conversation (13:57) NLP vs. HIT (18:15) The “Why, What, How, What If” Method (23:24) Selling Without Selling (33:12) Words That Kill Sales (46:55) Reframing Through Language (52:38) Why Empowerment Sells Better Than Pressure Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA More From Michael Bernoff Website: https://michaelbernoff.com/ Instagram: https://www.instagram.com/michael_bernoff/ Facebook: https://www.facebook.com/MichaelBernoffFanPage Twitter: https://x.com/michaelbernoff More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/LoudRumor

    54 min
  4. #413: Building A $6M Gym With Culture & Purpose with Doug & Thea Wood

    19 AGO

    #413: Building A $6M Gym With Culture & Purpose with Doug & Thea Wood

    They didn’t just build a gym, they built a movement. Doug and Thea Wood are the powerhouse couple behind The Hive, Scottsdale’s most talked-about gym and a hub for high-performing entrepreneurs. But that’s just the surface. In this episode of Behind Gym Doors, Doug and Thea share how they turned personal transformation into global impact, building a $6M gym, launching an international online school, and funding orphanages around the world… all while being unapologetically bold about their faith, brand, and message. We dive deep into building niche communities, creating content that actually converts, and why most gym owners play too small. If you’re afraid of standing out, raising prices, or showing up authentically, this episode is your wake-up call. Chapters (00:00) Introduction (01:14) Building a school for entrepreneur families (07:06) From weight loss to a global brand (10:13) The $6M vision behind The Hive (13:47) Why their niche gym blew up on social (16:16) Deal flow and networking inside workouts (24:01) “Everything you want is on the other side of fear” (27:16) Being raw and bold on social media (33:13) Creating a gym culture people pay a premium for Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA Connect With Doug & Thea Wood Website: https://hivefitclub.com/ The Hive Instagram: https://www.instagram.com/thehivefitclub Doug Wood Instagram: https://www.instagram.com/therealdougwood Thea Wood Instagram: https://www.instagram.com/theawood More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/LoudRumor

    43 min
  5. #412: How YouTube & Podcasting Are Driving Leads in 2025 with Brady Edwards

    12 AGO

    #412: How YouTube & Podcasting Are Driving Leads in 2025 with Brady Edwards

    If your content isn’t bold, it’s invisible. Brady Edwards went from selling pest control to the Video Director for YouTube’s biggest creator, MrBeast. Now he’s helping business owners rethink how they create content that scales trust, drives attention, and builds brand authority. In this episode of Behind Gym Doors, Brady breaks down the exact mindset, strategies, storytelling structure he used to grow massive online audiences and how gym owners can apply the same methods to dominate their local market. This isn’t about likes. It’s about leveraging content as a sales tool that works 24/7. You’ll learn why short-form posts aren’t enough, how to build “one-sided best friendships” with future members, and how podcasting and YouTube unlock long-term visibility in a world driven by AI search and behavior tracking. If you run a gym or studio and want more of the right members, this episode will change how you think about marketing forever. Chapters (00:00) Introduction (02:03) Entering VidSummit & breaking into YouTube (05:49) Wild stories from the influencer house (09:09) Directing MrBeast video & becoming part of one (13:13) Thinking big & scaling high-impact content (18:36) Why most brands stop thinking too soon (21:04) Eye-tracking, metadata & how the algorithm really works (27:38) Why YouTube is crucial for gym owners (35:45) How podcasting builds long-term trust with future clients (40:35) Building loyalty with one-sided friendships (47:22) Grow your personal brand, grow your business Connect with Brady Edwards Instagram: https://instagram.com/bradydeluxe Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/LoudRumor

    49 min
  6. #411: Mastering Fear to Break Through Plateaus With Akshay Nanavati

    5 AGO

    #411: Mastering Fear to Break Through Plateaus With Akshay Nanavati

    He dragged a 420lb sled 500 miles alone in Antarctic... In this mind-blowing episode, Akshay Nanavati, author of Fearvana (with a foreword by the Dalai Lama), shares the hard-earned lessons he learned from solo expeditions across one of the most unforgiving places on Earth.  His journey from rock bottom to redefining fear itself will change the way you look at discomfort, anxiety, and even imposter syndrome.Whether you're a gym owner resisting expansion, an entrepreneur paralyzed by “what if,” or someone struggling with self-doubt, Akshay reveals a practical mental training framework to help you lean into fear and grow through it. You’ll learn how to rewire your brain’s survival responses, use fear as fuel for courage and progress and build “mental muscle” through intentional discomfort. If you're ready to stop avoiding fear and start mastering it, this is the episode that flips the switch. Chapters (00:00) Introduction (02:13) The Origins of Fearvana (06:03) Rider vs. Elephant: Training Your Brain for Leadership (10:56) Mastering Yourself Through Exposure to Fear  (16:53) Acceptance of Is-ness and Taking Control of Reality (20:49) Solo Trip Through Antarctica (28:55) Imposter Syndrome: Why It’s a Sign of Progress (32:04) Cold Pitching The Dalai Lama (38:05) What Fearvana Actually Means & How To Use It Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA Connect with Akshay Nanavanti Get His Book: https://www.amazon.com/FEARVANA-Revolutionary-Science-Health-Happiness/dp/1630476056 Instagram: https://www.instagram.com/fearvana YouTube:  https://www.youtube.com/@Fearvana   Website: https://fearvana.com More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/LoudRumor

    41 min
  7. #410: Scaling From 1 Studio To A 7-Figure Exit with Sheetal Guttigoli

    29 JUL

    #410: Scaling From 1 Studio To A 7-Figure Exit with Sheetal Guttigoli

    Most gym owners start with a fitness passion, instead Sheetal started with a tech background and a  structured business plan, and it worked. He built three Club Pilates studios that together do over $100K/month with 50% profit margins and scaled without him onsite. In this episode, you’ll hear how he built the system, sold the portfolio, and walked away with a multi-seven-figure exit. We break down the real numbers behind his sale, how “add-backs” boosted his valuation, why clean P&Ls attract better buyers, and how NPS helped him grow without ads. Whether you're building for freedom, scale, or a future exit, Sheetal’s approach proves you don’t need to be a fitness expert to run a wildly successful studio, you just need to think like a business owner and implement the right systems.      Chapters (00:00) Introduction (07:05) Scaling to A $100K/Month Portfolio   (11:10) Why Great Product Is the Best Marketing  (15:55) Using NPS and Online Reviews to Drive Growth   (23:12) Health Scare & When He Started Thinking About Selling  (27:24) Preparing for Exit: Financials, Add-Backs, Clean P&Ls    (36:01) Valuation Multiples: Portfolio Size & Profit Matter   (42:50) The Value Of Using A Broker vs. DIY Sale   (48:17) Why Future Gyms Must Adapt   Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/LoudRumor

    56 min

  8. 25 JUL

    #409: 81% of Gyms Fail in Year 1… Here’s How to Beat the Odds

    Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover In this powerful episode of Behind Gym Doors, Loud Rumor CEO Mike Arce joins Michael Benso on the Sweat Success podcast to share what truly separates thriving gyms from those that struggle to survive.  Mike goes deep on why marketing, sales, and retention strategies alone aren’t enough, and how building a high-performing team with clear standards can transform your fitness business. You’ll discover:  Why 81% of gyms fail in their first year (and how to avoid it) How to get the right people in the right seats in your business How to tie compensation to outcomes How to raise your team’s standards so they self-correct, execute consistently, and win Why NLP and effective communication can unlock buy-in from your staff and members If you’ve ever struggled with marketing campaigns that flop, team members who aren’t fully bought in, or retention issues that drain your profits, this episode is a must-watch. Subscribe to Behind Gym Doors for more real conversations with top fitness industry leaders who’ve built million-dollar gyms and businesses. Check out Michael Benso’s Sweat Success Podcast:    / @sweatsuccesspodcast   👉 Download Mike’s new book, The Standard, here: https://a.co/d/atZ70dA 👉 Join the next GSDCON fitness business conference: https://gsdcon.com/

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We cover the most common challenges in the fitness industry to help you overcome them and GSD! This podcast is also available in high-def video and audio only formats. -- Read the show: https://www.loudrumor.com/the-gsd-show/ Facebook: https://www.facebook.com/GSDshow/ Twitter: https://twitter.com/GSD_Show Instagram: https://www.instagram.com/gsd_show/

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