Steve easily has the best content, education, and training for getting started (and growing a brand) in e-commerce brand. I regularly watch his YouTube videos and also listen to this podcasts. There are a lot of content sketchy creators who peddle cringy “get rich schemes” and obvious advice, but Steve is the real deal. He is one of the few who are experienced, genuine, down-to-earth, and offer real world, relevant advice and education that can actually you help you be successful. I love that he doesn’t sugar coat things and is honest about the challenges, but is also encouraging and inspiring. And I also appreciate that he stays ahead of the game offering advice in how to navigate the changing/challenging economic landscape and the rise (and power) of utilizing AI.