StrategyCast

Lori Jones from Avocet Communications
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  • 一周一更

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

  1. How Marketers Avoid Costly Rebrand Mistakes With Smarter Brand Repositioning, feat. Kathryn Vargas

    6天前

    How Marketers Avoid Costly Rebrand Mistakes With Smarter Brand Repositioning, feat. Kathryn Vargas

    Rethink your rush to rebrand! Learn how slowing down reveals customer insights that make messaging stick, aligns teams, and transforms research into results. We share proven frameworks to avoid the speed trap and build lasting brand impact. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 05:39 Rebranding vs. Repositioning Insights07:24 Strengthening Position for Market Leadership11:25 Backbase's US Market Struggles12:33 "New Coke Campaign Failure"16:31 Customer Insights Drive Success21:34 Customer Insights Revive Business Relationships24:06 Listening to Customers' Pain Points26:24 "Repositioning Goals and Alignment"29:57 Expanding Tacos Through Testing33:06 Rapid Promotion Rollout Strategy ==Where You Can Find Us== Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    36 分钟
  2. The 4 Brand Principles Every Marketer Must Master for 2026, feat. J.P. Carter

    12月2日

    The 4 Brand Principles Every Marketer Must Master for 2026, feat. J.P. Carter

    Learn how 4 powerful marketing tenets can turn ordinary products into lasting memories. This episode of StrategyCast shares the blueprint for brand authenticity, trust, and growth, so you can build campaigns that truly stand out! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 06:14 "System Pavers' Depth Advantage"09:23 "Celebrating 30 Years of Memories"11:16 "Authentic Marketing with Integrity"15:05 Building Trust Through Meaningful Engagement17:57 Teamwork Solves Every Challenge21:55 Optimizing Attribution for Growth24:20 "Embrace Failure, Iterate, Scale"26:33 "Strategic Growth and Expansion"33:08 "Aligning Content with Audience Needs"35:48 "Power of Collaboration and Listening" ==Where You Can Find Us== Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    38 分钟
  3. The 2026 Playbook for Turning Marketing Into a Revenue Engine

    11月25日

    The 2026 Playbook for Turning Marketing Into a Revenue Engine

    Stop letting marketing be dismissed as the “make it pretty” department! Learn how to connect metrics to real business impact, align marketing with sales and finance, transform strategy with customer insights, and own outcomes that boost revenue and enterprise value. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 00:00 "Metrics That Truly Matter"04:34 "Marketing as Strategic Leadership"06:59 "Connecting Marketing with Growth"12:17 "Marketing's Impact and Influence"15:36 "Marketing Must Drive Growth"17:32 "Title Inflation and Role Confusion" ==Where You Can Find Us== Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    21 分钟
  4. The Purpose-Driven Brand Strategy Behind Spanx and Coca-Cola’s Marketing Success, feat. Lori Oliver

    11月18日

    The Purpose-Driven Brand Strategy Behind Spanx and Coca-Cola’s Marketing Success, feat. Lori Oliver

    Purpose-driven brands build deeper connections! In this episode, learn how to spark innovation with authenticity, shape every touchpoint around your mission, and avoid common mistakes leaders make. Plus, get actionable tips for keeping your brand’s purpose crystal clear. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 06:11 Creative Roots Fueling Consultancy Success08:29 Journey to Spanx Leadership13:24 "Uncovering Purpose Through Questions"17:34 Olympics Sponsorship Inspires Businesses21:11 "Millennials Seek Workplace Connection"22:49 Innovating Sleep Masks for Better Rest27:09 The Importance of Brand Purpose29:59 Evolving Purpose in Legacy Brands33:41 "Politics Hurting Business Strategy" ==Where You Can Find Us== Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    38 分钟
  5. The Winning Formula Behind Spanx, Starbucks & Dunkin’s Brand Growth, feat. Jill MacRae

    11月11日

    The Winning Formula Behind Spanx, Starbucks & Dunkin’s Brand Growth, feat. Jill MacRae

    What turns bold ideas into unstoppable brand growth? This episode shares real-world lessons from global giants on building strategies that scale, mastering craveable brands, and leading teams through real growth. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 04:10 From Grounded Strategy to Spanx07:43 "Darden's Rigorous Hiring Process"11:11 "Sticking to Your Mission"15:22 Navigating Big O Tires' Evolution17:37 "Adapting in Marketing Leadership"20:48 Leadership Growth Through Team Building25:19 "Listening Leads to Leadership Success"29:08 Hub-and-Spoke Market Strategy31:47 "Start by Serving Others"33:44 "Better AT: Year-End Insights" ==Where You Can Find Us== Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    37 分钟
  6. 20 Marketing Leaders Revealed the 6 Strategies That Will Define 2026, feat. Annika Björkholm

    11月4日

    20 Marketing Leaders Revealed the 6 Strategies That Will Define 2026, feat. Annika Björkholm

    2026 is closer than you think. Are you ready for what’s next? Learn the 6 strategies top marketers say will separate leading brands from the rest. Get real-world tactics for perception, positioning, brand, demand generation, GTM alignment, and metrics that matter. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 05:09 "Marketing Insights for 2025-2026"08:23 "Connecting Dots to Impact"13:50 "Humor & Boldness in B2B"17:39 "Inconsistency Threatens Brand Integrity"18:45 "Consistency with Creative Freedom"24:55 "The Funnel Is Dead"26:58 "Awareness: Key to Marketing Funnels"31:03 "Go-to-Market vs. Sales Strategy"35:20 "Aligned Metrics for Pipeline Success"37:07 RevOps: The Glue for Alignment ==Where You Can Find Us== Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    42 分钟
  7. How Top Marketers Stay Relevant When Everything Keeps Changing, feat. Jeannie Zaemes

    10月28日

    How Top Marketers Stay Relevant When Everything Keeps Changing, feat. Jeannie Zaemes

    From the fax era to AI-driven campaigns, this episode reveals how marketing leaders stay relevant for decades. Learn timeless brand strategies, data-driven growth tactics, and the one mindset you need to future-proof your career, no matter where you start! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 05:28 "Embracing Data for Success"07:26 Early Days of Internet Marketing10:55 Embrace Holistic Marketing Expertise13:58 Building Strong Brands Together18:52 "Tech Buzzwords and Job Security"21:56 "Rediscovering Passion Through Change"24:04 "Advice for Tough Career Moments"28:51 AI Tools Inspire Creative Fun30:51 Strategic Collaboration Over AI Tools34:32 "Stay True to Marketing Roots"39:31 ENTP Perspective on Personality Traits ==Where You Can Find Us== Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    40 分钟
  8. How Brands Like KitKat Dominate Through Emotional Triggers, feat. Ulli Appelbaum

    10月21日

    How Brands Like KitKat Dominate Through Emotional Triggers, feat. Ulli Appelbaum

    Why do some brands just click in your mind? In this inspiring episode of StrategyCast, you’ll learn how to engineer sticky, profitable associations for your brand and use emotional memory to power breakthrough growth! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 05:22 Origins of Brand Association Theory09:11 "Brand Ownership and Consumer Perception"13:26 "Scent, Memory, and Branding"16:59 Brand Recognition is a Mental Firework19:06 Overcoming Brand Negativity21:21 "Preserve Brand Heritage Amid Mistakes"25:05 Effective Marketing Principles29:05 Brand Positioning and Consumer Needs32:50 Align Marketing & Sales Consistency35:09 "Creating Memorable Brand Experiences"40:56 "Brand Assessment Survey Online"42:11 Consumer Perception Vs. Brand Identity ==Where You Can Find Us== Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    46 分钟
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关于

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

信息

  • 创作者
    Lori Jones from Avocet Communications
  • 活跃年份
    2016年 - 2025年
  • 单集
    564
  • 分级
    儿童适宜
  • 版权
    © 2025 StrategyCast
  • 节目网站
    StrategyCast