Beyond A Million

Brad Weimert

Brad Weimert, founder of Easy Pay Direct, interviews world-class entrepreneurs to explore tactics & strategies to build 8, 9, and 10-figure brands. Learn more at: https://beyondamillion.com/ All business is the same… but nobody really feels that way. The truth is – the BUILDING blocks of business are consistent across the board. Marketing, Sales, Operations, Finance, and Taxes... Apply to all businesses. With more than 30,000 businesses flowing through Easy Pay Direct (and the data behind them), Brad Weimert has found a litany of world-class experts to break down what's working - and what's not. With clients like Tony Robbins, Dean Graziosi, Hal Elrod and Grant Cardone, Easy Pay Direct is an amazing pool of knowledge and experience to pull from. Watch, Listen, and learn while you hear experts pull back the curtain and share cutting-edge marketing strategies, the latest sales techniques, the operational tools and tactics that make it all work, and the tax strategies that keep your money in your pocket. Whether you're pushing through your first startup and learning the ropes, you're an established 8 or 9-figure brand, or you've made an exit and are thinking about your next chapter… Beyond a Million will stretch your mind. Be sure to follow us wherever you get your podcasts so you never miss a new episode!

  1. -3 J

    Scaling a $100M+ Beverage Brand in an Industry Few Survive with Aaron Hinde

    Starting a business is hard. Starting a beverage company is almost impossible. With a 95% failure rate in year one and 99% by year five, most founders never make it out alive. That's what makes Aaron Hinde's story so compelling. As the Co-Founder of FITAID, a clean-ingredient beverage brand now valued north of $100M, he's navigated a landscape that destroys nearly everyone who steps into it. In our conversation, Aaron breaks down the truth behind building in one of the harshest categories in consumer goods, from the retail relationships that quietly drain millions to the dozens of moments his company nearly went bust.  If you're building a brand, scaling a team, entering a competitive market, or simply trying to figure out how to keep going when the pressure of entrepreneurship hits, this episode will reframe what's possible.      Key Takeaways with Aaron Hinde 00:00 Intro 01:40 The Hidden Retail Fees That Kill Beverage Brands 05:09 The Most Important Metric Beverage Founders Should Track 07:56 The Real Differentiator Behind FITAID Energy Drinks 10:34 "Clean" Energy Brands That Aren't Actually Clean 12:16 Deciding When to Launch (or Kill) a Product Line 17:13 Why Entrepreneurship Isn't for Most People 21:12 Dean Jackson's Framework for Defining Success 24:01 Resourcefulness, Persuasion, and Relationships at Work 31:29 How to Save Your Company When the Market Collapses 35:36 How Great Leaders Keep Their Teams Aligned 38:59 Facing Your Blind Spots As a Leader 45:24 The Non-Negotiable That Would Kill a $500M Offer 48:28 What He'd Do Differently If He Started Again 52:06 The Freedom That Comes From Dropping the Mask 53:39 Aaron's Advice for New Entrepreneurs     Watch on YouTube: https://youtu.be/wSrXlTixjCc      Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

    52 min
  2. 20 NOV.

    203: The YouTube Lead Gen Strategy Behind a Multi-7-Figure Business with Colin Shipp

    Collin Ship built his YouTube channel for one purpose: drive qualified leads into his business. He wasn't trying to grow an audience or chase viral moments. He wanted a predictable system that pointed people toward his offer. And it proved how effective a small channel can be when it's built the right way. Collin took an "unsexy" niche (blogging) and paired it with a search-driven YouTube strategy built entirely around keywords, intent, and simple videos that matched what people were actually looking for. That combination led to a multi-7-figure business powered by steady, targeted traffic. In this episode, Collin breaks down the framework that fueled early traction, the surprising advantage YouTube gives new creators that Google doesn't, and why staying niche made sponsorships and affiliate deals far more lucrative.    Key Takeaways 00:00 Intro 01:22 Blogging Isn't Dead - $1.2M in 18 Months 05:23 Why Personal Branding Holds You Accountable 09:56 Using YouTube Strictly for Lead Generation 12:35 YouTube Keyword Strategy That Drove Early Growth 15:17 Does Going Broad on YouTube Hurt Lead Quality? 17:47 YouTube Publishing Frequency – The Sweet Spot 18:18 Why Long YouTube Videos Build Massive Trust 19:11 Make Your Free Content Better Than Paid 19:46 The Four Pillars of YouTube Monetization 21:35 YouTube Channels That Land Affiliates & Sponsors 26:19 Intent vs. Interruption Content Marketing 27:12 Using Paid Ads AND Organic Content to Scale 28:16 How to Run YouTube Ads Without Being Punished 31:20 Getting 6,000+ Leads per Month From YouTube 32:45 The Pros/Cons of Becoming Internet Famous 34:12 Where AI Fits in Your Content System 39:54 The Biggest Mistake People Make with AI 40:49 How He Revived His Offer With an AI Rebrand   Watch on YouTube: https://youtu.be/li6jI6YsT3A   Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

    42 min
  3. 6 NOV.

    201: 150,000 Founders Have Used This Method to Scale with Allison Maslan

    Tons of entrepreneurs claim to be "scaling" their business, but when you look under the hood, they're actually just growing fast. And there's a big difference. Growth can be exciting, but without structure, systems, and the right leadership in place, it's not sustainable. That's where Allison Maslan comes in. She's built and scaled 10 companies across multiple industries, and as the CEO of Pinnacle Global Network, she's helped more than 150,000 founders and leadership teams do the same—earning a spot on the Inc. 5000 Fastest-Growing Private Companies list four years running. In this episode, we dig into why so many founders fail to scale, unpack Allison's 5 Pillars of Scale framework, and explore how to turn big vision into an operational reality your team can rally behind.   Key Takeaways 00:00 Intro 01:35 Why Scaling is an Overused Word 03:10 Early-Stage vs. Late-Stage Scalability 04:40 Why So Many Founders Fail to Scale 07:13 The SCALEit Framework Explained 10:27 The 5 Pillars of Scale (S.C.A.L.E.) 11:04 Can SCALEit & EOS Work Together? 13:30 Creating a Strategic Vision That Drives Growth 19:49 Balancing Big Vision with Tactical Reality 23:36 Case Study: Vision Turned Into $100M+ Growth 25:40 Balancing Long-Term Vision with Rapid Change 31:39 Delegation vs. Abdication 40:51 Defining Hiring Metrics for Scalable Success 47:32 Mental Shifts That Enable Massive Growth 52:45 Advice for New Entrepreneurs Getting Started   Watch on YouTube: https://youtu.be/LFABrEvlf0Q   Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

    58 min
  4. 30 OCT.

    200: No Bullsh*t Sales Advice from a High-Ticket Insurance Advisor ft. Corey Lilburn - 8FE

    What if you could close high-value clients... without pitching, posturing, or even talking about what you sell? This week's guest, Corey Lilburn, is a senior consultant and shareholder at Acrisure, a $35B global insurance and fintech firm. From selling Cutco knives to advising enterprise clients, Corey's success comes from mastering the timing, psychology, and nuance of complex sales.  Corey shares the real sales skills that matter in today's market, the habits that create consistent closers, how to make renewals a non-event, and why self-funding might make sense sooner than you think. He also shares what Mark Cuban is getting right about pharma... and how a Sinatra impersonator helped him close a major deal. Plus, we dig into the evolution of Bay Area Advisors and how their Martinis for Moffitt event has raised over $4 million for cancer research. If you're selling high-ticket services or navigating long sales cycles, this one's packed with real strategies that actually work. Tune in and learn how to sell anything to anyone.  — This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.  — Key Takeaways: 00:00:00 Intro 00:01:37 Essential skills for mastering sales 00:05:03 How AI will impact insurance in the next 5 years  00:07:08 The challenges of risk assessment  00:09:17 Sales cycles and client relationships in insurance  00:22:18 Can you make insurance less boring? 00:23:41 Renewal vs. assumptive close 00:28:23 Keeping healthcare costs down  00:40:45 Self-insurance and level funding  00:53:38 Selling insurance companies to bigger insurance companies 01:06:26 Bay Area Advisors and Martinis for Moffitt 01:20:42 Advice for aspiring entrepreneurs  01:24:35 Outro — Additional Resources: 🔹 Patrick's website: https://patrickriddle.com/  — ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1 — Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 --  Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.  If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

    1 h 25 min
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À propos

Brad Weimert, founder of Easy Pay Direct, interviews world-class entrepreneurs to explore tactics & strategies to build 8, 9, and 10-figure brands. Learn more at: https://beyondamillion.com/ All business is the same… but nobody really feels that way. The truth is – the BUILDING blocks of business are consistent across the board. Marketing, Sales, Operations, Finance, and Taxes... Apply to all businesses. With more than 30,000 businesses flowing through Easy Pay Direct (and the data behind them), Brad Weimert has found a litany of world-class experts to break down what's working - and what's not. With clients like Tony Robbins, Dean Graziosi, Hal Elrod and Grant Cardone, Easy Pay Direct is an amazing pool of knowledge and experience to pull from. Watch, Listen, and learn while you hear experts pull back the curtain and share cutting-edge marketing strategies, the latest sales techniques, the operational tools and tactics that make it all work, and the tax strategies that keep your money in your pocket. Whether you're pushing through your first startup and learning the ropes, you're an established 8 or 9-figure brand, or you've made an exit and are thinking about your next chapter… Beyond a Million will stretch your mind. Be sure to follow us wherever you get your podcasts so you never miss a new episode!

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