The Jasmine Star Show

Jasmine Star

The Jasmine Star Show is a conversational business podcast that explores what it really means to turn your passion into profits. Law school dropout turned world-renowned photographer and expert business strategist, host Jasmine Star delivers her best business advice every week with a mixture of inspiration, wittiness, and a kick in the pants. On The Jasmine Star Show, you can expect raw business coaching sessions, honest conversations with industry peers, and most importantly: tactical tips and a step-by-step plan to empower entrepreneurs to build a brand, market it on social media, and create a life they love.

  1. HACE 3 DÍAS

    Build Wealth by Changing the Way You Think About Money with Anthony O’Neal

    You don’t need a million dollars to have a millionaire mindset — and in this episode with bestselling author and financial educator Anthony O’Neal, we explore exactly what that means. 💭💸 We break down the difference between a broke mindset, a millionaire mindset, and a billionaire mindset — and how rewiring the way you think about money can completely change your business. If you’ve struggled with investing, delegating, or just feeling stuck financially, this conversation will give you a powerful new perspective (and a few laughs too 😉). Click play to hear all of this and: [01:08] Anthony explains how his mentors taught him to speak what he seeks before he sees it. [02:11] The mindset shift from “doing the work” to “casting vision.” [03:30] Anthony shares how hiring someone to build his email list helped him focus on what only he can do. [04:13] Why your mindset shouldn’t be “I can’t” — it should be “how can I?” [04:44] How to start where you are, do what you can, and grow with what you’ve got. [06:35] A candid chat about redefining “awkwardness” and finding presence in social interactions. [09:38] How entrepreneurs can show up fully — without burning out trying to be someone they’re not. 🎧 Listen to the full episode: Cultivate Wealth: Breaking the Broke Mindset with Anthony O’Neal, >>HERE Connect With Anthony O’Neal: Anthony O'Neal is a bestselling author, speaker, and financial educator who is passionate about helping people—especially young adults and entrepreneurs—take control of their money and build generational wealth. As the host of The Table podcast, Anthony shares practical strategies for living debt-free, creating a strong financial foundation, and developing a wealth-building mindset. With a background that includes working with renowned leaders like Dave Ramsey and reaching millions through his educational content, Anthony empowers others to rewrite their financial futures with confidence and clarity. 📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 For full show notes, visit jasminestar.com/podcast/episode584

    16 min
  2. HACE 5 DÍAS

    Build It Like You’ll Sell It: A Wake-Up Call for Founders with Shay Bacani

    How do you build a business you can sell, scale, or step away from? That’s the question Shay Bacani and I dive into in this no-fluff conversation. Shay breaks down why so many women build beautiful but unsellable lifestyle businesses—and what it takes to turn your company into a true asset. We unpack how to restructure your business, think bigger, and stop being the bottleneck in your own growth. If you're ready to build real wealth (not just revenue), press play. This episode will challenge how you think about time, money, and legacy. Click play to hear all of this and: [01:39] How Shay flipped the script on time and revenue at my mastermind [02:42] Why 7-figure advice often misses the real goal: building an asset [03:17] What is a “lifestyle business”—and why can’t it be sold or passed on? [04:39] The trap of founder-led businesses and how it limits your exit strategy [05:29] How men build with delusional scale in mind—and why women should too [06:53] The difference between power and aesthetics when it comes to money [07:31] How Shay’s upbringing shaped her obsession with wealth and business strategy [10:10] What needs to be in place for your business to be investable Listen to Related Episodes: How I Built 8-Figure Relationships on InstagramConnect With Shay Bacani: Shay Bacani is the founder of Centure, a financial strategy company helping entrepreneurs build businesses that are structured to scale, sell, or support long-term wealth. Known for her unapologetic approach to power, money, and business ownership, Shay teaches women how to move beyond the “laptop lifestyle” and into the realm of real asset-building. She believes in helping women take up serious space in the financial ecosystem. 📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 For full show notes, visit jasminestar.com/podcast/episode583

    51 min
  3. 25 SEP

    How I Scaled My Personal Brand to 7 Figures

    Ever rolled your eyes at the phrase “personal brand”? Same. But before you check out, I want to show you why building a personal brand might be the most profitable thing you do in business. In this episode, I’m sharing: What building a personal brand really means (hint: it's not about being an influencer)The exact hires that helped me step into my CEO roleThe journal entry I wrote after hiring a COO (yes, I’m sharing it 👀)And how one messy Facebook post led me to my most powerful team memberBack in 2019, I was running multiple 7-figure offers, managing teams, building tech—and I was overwhelmed. I needed help, but I didn’t know where to start. So I under-hired on purpose, and it changed everything. If you're juggling all the hats and feeling stretched too thin, this episode is for you. Because your personal brand isn’t fluff—it’s a growth lever. And when you build the right team and let go of perfection, you can scale faster than ever. Let’s dive in. Click play to hear all of this and: [01:00] Why personal branding isn’t just for influencers (and how it can add 7 figures in revenue). [03:00] What I had to unlearn in order to scale my personal brand while running a business. [04:00] How hiring an operator changed everything (plus my exact hiring process). [05:30] A raw, emotional journal entry from the week I hired my COO. [07:15] The Facebook post that led to the best hire of my life (yes, really). [08:30] The truth about my messy backend systems (and why they were breaking me). [10:45] Why under-hiring first can be strategic—and how I elevated my hire into a COO. Listen to Related Episodes: How I Built a 7-Figure Brand: A Conversation About Growth, Pivoting and Scaling📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 For full show notes, visit jasminestar.com/podcast/episode582

    39 min
  4. 23 SEP

    5 Steps to Pivot with Purpose (Not Panic)

    Can I be real with you? There have been times in my business when I wanted to burn it all down. Shut the laptop. Toss the planner. Delete the Instagram account. Sound familiar? But what I’ve learned over and over (the hard way, of course) is this: You don’t pivot because you’re “over it.” You pivot because you’ve EARNED it. Inside this solo episode, I’m pulling back the curtain on what it really takes to pivot your business—and spoiler alert: it’s not just about following your gut or chasing a shiny new idea. It’s about doing the WORK before the change. This episode was inspired by a flash-fire Q&A I hosted on Instagram. And y’all did NOT hold back—question after question poured in about how to pivot, when to pivot, and what to do when you’re just plain tired of what you’ve been building. So today, I’m walking you through the 5 key steps to earn the right to pivot your business: Why consistency is the ultimate credibility-builder.How to tell if you’ve truly put in the reps (or if you’re just tired).What to do when you’ve operationalized everything... and it’s still not working.How to pivot strategically, not emotionally.I also share some tough love about the difference between changing direction because you're frustrated and changing direction because you've learned everything you can from your current path. If you're at a crossroads in your business—debating whether to pivot, push through, or throw in the towel—this episode is your permission slip to get clear, focused, and real about what comes next. Because let me tell you something, friend: you don’t pivot to escape the work—you pivot because you’ve DONE the work. Now let’s do this together. Click play to hear all of this and: [00:02] How I use Instagram DMs to connect with YOU (and where this episode idea came from) [00:58] The advice that changed everything: “You have to earn the right to pivot.” [02:00] 5 ways to know if you’ve earned your pivot: from consistency to operationalization [03:41] Why learning hard lessons is the secret ingredient to strategic change [04:37] What a true pivot really means (and why “being over it” isn’t enough) [06:27] Behind-the-scenes of my own pivot preparation—and how I lessened founder dependency [09:00] What makes a pivot successful vs. what makes it a disguised escape Listen to Related Episodes: How I Built a 7-Figure Brand: A Conversation About Growth, Pivoting and Scaling📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 For full show notes, visit jasminestar.com/podcast/episode581

    32 min
  5. 18 SEP

    How to Build a Sellable Business That Doesn’t Depend on You with Jessica Marx

    Jessica Marx joins me to share how she helped scale a biotech company to a multi-billion-dollar acquisition—and why she’s now on a mission to help small business owners build companies that run without them. We dive into what makes a business truly scalable, the most common reasons entrepreneurs burn out, and how to turn your business into an asset instead of a job. If you’ve ever wondered what it takes to exit—or just step back—this episode is for you. Click play to hear all of this and: [01:30] How Jessica went from a corporate career to a risky biotech startup (and why a folding table didn’t scare her) [04:00] What it really takes to scale a company—and why her corporate experience was the opposite of most women’s [06:55] Inside the multi-billion-dollar acquisition and what she learned reporting to legendary CEOs [08:45] Why fast growth is often a red flag—and how to avoid building a business that self-destructs [11:30] The one belief shift that changed how Jessica helps small business owners scale (without sacrificing freedom) [17:10] How Jessica supports high-achieving entrepreneurs to create businesses that run without them [20:00] Tactical ways to remove yourself from the “everything” seat in your company Listen to Related Episodes: Scaling Your Business Effectively with Jereshia HawkHow to Create Team Systems and Operations That Simplify Scaling and GrowthConnect With Jessica Marx: Jessica Marx is a powerhouse business strategist, speaker, and host of the Millions Were Made podcast. With a background in commercial real estate and biotech startups, she scaled a company from startup to multi-billion-dollar acquisition, overseeing a 500+ person sales division. Today, she helps 7- and 8-figure entrepreneurs build sellable, sustainable businesses that don't rely on them to survive. She’s passionate about transforming burnout-prone businesses into true assets that provide freedom, impact, and—yes—massive ROI. 📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 For full show notes, visit jasminestar.com/podcast/episode580

    47 min
  6. 11 SEP

    Tax Secrets Every Entrepreneur Should Know with Karlton Dennis

    Let’s be real—taxes aren’t sexy… but keeping your money? That is hot. In this episode, I’m sitting down with Karlton Dennis, a licensed tax strategist who’s on a mission to help entrepreneurs stop overpaying the IRS and start building generational wealth. From tax write-offs to entity structure to real estate hacks—you name it, Karlton breaks it down with energy, clarity, and humor. (Yes, we actually laughed while talking about tax codes. Who knew?) And here’s what makes Karlton different: He doesn’t just focus on taxes. He helps you think like a CEO and build a wealth plan that aligns with your vision. Here’s what we cover: Why your business structure matters more than you think (S-corp vs LLC vs sole prop—oh my!)How to LEGALLY write off things like your home, travel, kids, and even your car 🚗The tax strategies you need to know before you hire your first employeeWhy the tax code isn’t “rigged”—it’s a blueprint for how to operate your businessHow wealthy people use taxes to build empires (and how you can too)This conversation isn’t about loopholes or sketchy advice—it’s about understanding the rules of the game and using them intentionally. Whether you're just starting out or hitting 7-figures, Karlton shares insights that can put real money back in your pocket. Trust me, you’ll want to grab a notebook for this one. 📓 P.S. Karlton even flipped the script on ME in this conversation—and gave me some clarity around my business structure. So if you're an entrepreneur, freelancer, or CEO-in-the-making… don't skip this episode. Click play to hear all of this and: [06:48] Why the tax code is designed to help business owners (and how to use it to your advantage) [12:36] The difference between an LLC and an S-corp—and when it’s time to switch [21:42] How to legally write off business trips, your home, and even your children [28:19] Why wealthy people pay less in taxes—and how you can apply the same principles [36:55] Common mistakes entrepreneurs make that cost them thousands [45:20] The real power of tax strategy: freedom, flexibility, and generational wealth Connect With Karlton Dennis: Karlton Dennis is a licensed tax strategist, real estate investor, keynote speaker, and content creator who specializes in helping business owners reduce their tax burden, increase profitability, and build long-term wealth. With millions of views across social media and a reputation for making complex financial strategies simple and relatable, Karlton is the go-to expert for entrepreneurs who want to grow smarter (not just harder). He runs a tax firm and offers education and consulting programs to help founders—from solopreneurs to multi-million-dollar CEOs—design tax strategies that serve their lifestyle and legacy. Learn more at: karltondennis.com 📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 For full show notes, visit jasminestar.com/podcast/episode578

    59 min
  7. 9 SEP

    The Truth About Building a Sales Team: A Behind the Scenes Look

    Ever wondered what it really takes to build a high-performing sales team from scratch? In this raw and real episode, I’m taking you behind the scenes of our newest offer — Consistent 10K — and exactly how we’re building the sales department at Jasmine Star Brands from the ground up. You’ll hear: Why we launched a new high-touch, high-accountability programHow we defined the perfect-fit client before sellingWhy I rebranded "sales calls" as Clarity CallsThe $20K investment we made into sales coaching — and what it taught usThe scary (but necessary) decision to do the first sales calls myself before handing them offIf you’re building a sales team, scaling a high-ticket offer, or just love a juicy behind-the-scenes look at growing a 7-figure brand... this episode is for you. Let’s talk real results, ROI, and the sweaty-palmed moments no one sees. 🙌 Click play to hear all of this and: [00:01] Why I’m building a sales department now, after years of one-to-many sales. [00:45] The truth behind launching our new offer, Consistent 10K, and how it's different. [02:10] The four qualities we looked for in ideal clients: hungry, ready, determined, and responsible. [03:20] Why we called them “Clarity Calls” (not sales calls) and how that shifted everything. [04:05] The moment I realized I needed help — and who we hired to teach us how to sell at scale. [05:30] The $20K investment into a 90-day coaching program — here’s what happened next. [07:00] Real-time reflections: what I recorded right after our first onboarding call. [08:45] Why Katie and I are doing all the calls first before handing them to our team (and how that builds trust). >>Join the waitlist for the Consistent $10k here For full show notes, visit jasminestar.com/podcast/episode577

    56 min

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The Jasmine Star Show is a conversational business podcast that explores what it really means to turn your passion into profits. Law school dropout turned world-renowned photographer and expert business strategist, host Jasmine Star delivers her best business advice every week with a mixture of inspiration, wittiness, and a kick in the pants. On The Jasmine Star Show, you can expect raw business coaching sessions, honest conversations with industry peers, and most importantly: tactical tips and a step-by-step plan to empower entrepreneurs to build a brand, market it on social media, and create a life they love.

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