Founder’s Journey: Building a Startup from the Ground Up

Josh Pigford, Founder of Baremetrics
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Founder’s Journey: Building a Startup from the Ground Up

A weekly podcast by Josh Pigford, founder of Baremetrics, on his journey growing a startup.

  1. Saving you millions of dollars: asset sale vs stock sale

    03/12/2019

    Saving you millions of dollars: asset sale vs stock sale

    Earlier this year I failed to sell Baremetrics for $5m. But I learned a heaping pile of things from that and one of the biggest things I learned about was the world of asset sales and stock sales. This is about to get real nerdy but this is crucial if you're trying to sell a company. It could literally save you millions of dollars.

    7 min
  2. 5 things I learned failing to sell Baremetrics for $5m

    03/12/2019

    5 things I learned failing to sell Baremetrics for $5m

    I failed to sell Baremetrics for $5m. While failure is 100% a part of success, it's only useful if you learn something. So, here are some of the things I learned from this little failure. Hopefully these are some things you can apply to your own company (present or future) that can save you a bit of pain.

    6 min
  3. I almost sold Baremetrics for $5m

    03/12/2019

    I almost sold Baremetrics for $5m

    In the past six years of Baremetrics' existence, I've received dozens upon dozens of emails from folks interested in acquiring Baremetrics. When you're running a transparent company that's growing, it just comes with the territory. Generally these conversations quickly fizzle once they realize I'm not even remotely interested in some quick, 1x revenue sale.

    9 min
  4. Sunsetting Intros: A post-mortem on shutting down a product we just launched

    28/02/2019

    Sunsetting Intros: A post-mortem on shutting down a product we just launched

    Intros, a product we launched to great fanfare three months ago, is being shutdown, having never made a single penny and costing our team months of work. https://baremetrics.com/blog/sunsetting-intros

    11 min
  5. Staying mentally healthy as a founder

    14/02/2019

    Staying mentally healthy as a founder

    Yesterday I wasn't feeling great, mentally. I had a level of anxiety I hadn't felt in a long time that started in the morning and really persisted through the night. I can't pinpoint it to any one specific thing. It was more the sum of a dozen small things. I felt like I hadn't been leading the team well through a big product change, parenting has been taxing lately, I was second guessing all sorts of life decisions, the things that typically bring me joy day in and out have just felt really uninteresting and on top of that, the weather yesterday was dark and stormy...which perfectly matched how my brain felt. https://baremetrics.com/blog/founder-mental-health

    8 min
  6. Why founders need hobbies

    09/05/2018

    Why founders need hobbies

    As founders, a lot of our identities get wrapped up in our companies. Certainly within our industries, but even to family and friends it’s how people know us. And over time, we sort of become our companies. Most founders or CEOs are the “face” of their businesses and eventually they’re inseparable. Being wholly consumed by your company hurts not only you and the people around you, but even the company itself.

    7 min
  7. How to identify your perfect customer

    04/04/2018

    How to identify your perfect customer

    A couple of years ago, we were in a hard spot. I had just realized we were mere weeks away from running out of cash and had asked the whole team to take a pay cut while we figured out how to get profitable. But in addition to cutting costs, we needed to figure out how to speed up growth. One of the things we did to speed up growth was figure out who our “perfect customer” was. We’d spent the first two years making some big assumptions about who our ideal customer was and who we should target, but had no imperial data to back that up.

    11 min
  8. No, that thing is not a big deal

    14/03/2018

    No, that thing is not a big deal

    When you’re just getting started, everything feels like a big deal. Everything. The tinniest things can turn in to huge showstoppers that drain time and, in many cases, money. But the longer you’re in the game, the more you realize how few things actually matter.

    8 min
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A weekly podcast by Josh Pigford, founder of Baremetrics, on his journey growing a startup.

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