50. Building Acres.com: Data, People, and the Future of Land Tech with Carter Malloy and Ben Maddox

Behind every innovation in land and agriculture, there’s a story of persistence, feedback, and people. In this episode, Acres.com co-founders Carter Malloy and Ben Maddox sit down with Brodrick Lothringer, our host for this episode, at the Land Investment Expo to share how their platform is reshaping the way professionals access and understand land data.

They reflect on the scrappy beginnings of AcreTrader, the challenges of turning scattered records into usable insights, and the culture of curiosity that continues to drive Acres forward. Along the way, they explain why advice can be more powerful than feedback, and how staying people-focused has become just as important as advancing technology.

In this episode:

• The origins of AcreTrader and the launch of Acres.com
• Why quality data and human input remain essential in an AI-driven world
• The role of culture, character, and curiosity in building teams
• How land use is evolving beyond farming into energy, housing, and technology

Connect with us!

• Carter Malloy on LinkedIn
• Ben Maddox on LinkedIn
• Acres
• Agriculture Focused Financial Planning
• Land & Everything Else YouTube Channel