Take It Personally

Maddie Peschong

Take It Personally, hosted by professional brand photographer Maddie Peschong, shares advice to help you grow your personal brand to stand out from the noise and thrive, even in the most saturated markets. Episodes feature business and marketing advice, branding expertise, and real stories and inspiration from creative professionals all over the world.

  1. 11 THG 9

    #185: The Beliefs Holding You Back From Booking Clients on Instagram

    I will never stop sharing my love for social media. Why? Because it’s one of the most powerful tools we have as business owners. And yet, so many photographers I work with are afraid of it. They worry about being vulnerable, about what showing up online says about them, and as a result, they hold back. But here’s the truth: these limiting beliefs are keeping you from booking clients on Instagram. It doesn’t matter how solid your strategy is or how many content ideas you have—if you can’t work through these beliefs, you’ll struggle to see results. In this episode, I’m breaking down the most common beliefs I hear (and have struggled with myself!) and how to start talking back to those scary voices in your head so you can finally use social media to connect with the right people and book more clients. What you'll learn in this episode: Why “nobody cares” and “I’m not that interesting” are lies you’re telling yourselfHow practicing is the only way to get better at showing up onlineWhy your life doesn’t need to look perfectly aesthetic to attract clientsHow to share what feels comfortable while still making genuine connectionsWhy “professionalism” doesn’t mean hiding who you areThe power of recognizing your red flag thoughts and shifting them into possibility CONNECT WITH MADDIE: Instagram Website LINKS Grab your free spot in my Booked Up and In-Demand Masterclass: September 23 at noon CST - learn the content system that fills your calendar with premium clients Rebrand Group Coaching Ultimate Personal Brand Session Shot List – Free Download Full show notes

    23 phút
  2. 4 THG 9

    #184: The 3 Instagram Posts That Get You Booked

    You’ve been told you need to show up consistently on Instagram...so you do. But instead of clients rolling in, you’re left wondering if posting is even worth it. Maybe your consistency hasn’t paid off, or maybe you’ve been ghosting your account altogether. Either way, if Instagram isn’t bringing in new bookings, it’s not about the app. It’s about your content strategy. In this episode of Take It Personally, I'm breaking down the three types of Instagram posts that actually get clients to book you. I'm sharing real examples, how to position yourself as the go-to brand photographer, and how storytelling can make your content more effective. If you’ve been frustrated with Instagram, this is the strategy shift you need. 01:08 – Why posting on Instagram isn’t working for many photographers 02:16 – The 3 types of Instagram posts to get booked 03:00 – Reputation-building content 05:56 – Rapport-building content 09:40 – Relationship-building content 19:54 – Focus on your content strategy, not just consistency 20:19 – 21 Day Instagram Challenge CONNECT WITH MADDIE: Instagram Website LINKS Join my 21-Day Instagram Challenge happening inside a private IG chat starting September 1st—simple, daily prompts that help you stay consistent and get visible so you can get more inquiries from IG. 👉 DM me “challenge” on Instagram @maddiepeschong to join us! Rebrand Group Coaching Ultimate Personal Brand Session Shot List – Free Download Full show notes

    22 phút
  3. 28 THG 8

    #183: Using Instagram as a Portfolio? Listen to this.

    As photographers, it can feel natural to use Instagram as a portfolio—posting your most recent work with simple captions like “Loved this session!” or “Isn’t she gorgeous?” But if you’ve been doing that consistently and wondering why you’re not booking clients, there’s a reason: Instagram isn’t meant to be your portfolio. In this episode of Take It Personally, I'm sharing why using Instagram only to showcase your work keeps you from connecting with your ideal clients and booking sessions. I'm also showing how to shift from treating your feed like a gallery to creating an engaging brand experience—one that builds trust, answers client questions before they ever inquire, and ultimately gets you booked. If you’ve ever felt frustrated that posting pretty photos isn’t leading to results, this episode will give you a clear strategy to change that. 01:07 — The viral Threads post that sparked this conversation 02:16 — Why using Instagram like a portfolio keeps photographers stuck 03:22 — Common posting mistakes 03:56 — Building connection and brand experience 04:40 — Sharing work strategically 06:50 — Practical post examples and client concerns 09:42 — Building trust through personal stories 10:25 — Brand storytelling and standing out 11:07 — 21-day Instagram challenge invite CONNECT WITH MADDIE: Instagram Website LINKS Join my 21-Day Instagram Challenge happening inside a private IG chat starting September 1st—simple, daily prompts that help you stay consistent and get visible so you can get more inquiries from IG. 👉 DM me “challenge” on Instagram @maddiepeschong to join us! Rebrand Group Coaching Ultimate Personal Brand Session Shot List – Free Download Full show notes

    14 phút
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    #182: One Brand Session, 30 Days of Content

    If your Instagram feed is filled with nothing but sneak peeks and “look how gorgeous this session was” captions, we need to talk. Instagram is not your portfolio; it’s the experience of your brand. When you treat it like a dusty portfolio, you run out of content quickly and blend in with every other photographer. But when you start treating it like an experience, one great brand session can fuel your feed for 30 days (or more). In this episode, I’m sharing how to stop overthinking, use your sessions more strategically, and turn a single shoot into a month’s worth of posts that build reputation, rapport, relationships, and true embodiment of your brand. 01:45 – The problem with using Instagram as a portfolio 03:29 – Creating content that works harder for you 07:08 – Building reputation: introducing yourself and your work 09:39 – Building rapport through storytelling 14:56 – Building relationships through social proof 22:19 – Embodying your brand authentically 24:10 – Repurposing content effectively 27:34 – Join the 21-day Instagram challenge CONNECT WITH MADDIE: Instagram Website LINKS Join my 21-Day Instagram Challenge happening inside a private IG chat starting September 1st—simple, daily prompts that help you stay consistent and get visible so you can get more inquiries from IG. 👉 DM me “challenge” on Instagram @maddiepeschong to join us! Rebrand Group Coaching Ultimate Personal Brand Session Shot List – Free Download Full show notes

    30 phút
  5. 8 THG 8

    #180: The Mistake That's Keeping You From Charging 4-Figures

    You want to charge four figures for brand photography, whether that’s $1,000 or $5,000. But deep down, if you’re still crossing your fingers that your clients are happy with their photos or treating every session like a guessing game, it’s going to be hard to raise your prices with confidence. In this episode of Take It Personally, we’re talking about the one mistake that might be holding you back from charging what your work is worth: not having a strategic, repeatable process behind your sessions. I'm walking you through why your clients are looking for ROI, not just pretty photos, and how a thoughtful brand photography process creates results, for your clients and your business. If you’re tired of feeling unsure about your pricing, nervous on shoot day, or unsure how to talk about the value you provide, this episode is a must-listen. 1:07 — The mistake that’s keeping you from charging four figures 1:40 — Why your photos need more than “just vibes” to be premium 2:57 — My client Roxanne: from unsure to confidently charging $3K+ 3:53 — What clients really get from brand photography 6:27 — The importance of consistent client experience 9:04 — Repeatable strategy = premium pricing + better referrals 9:55 — Why strategic planning helps your clients (and your time!) 12:30 — How to build confidence and charge more 12:50 — Three things to focus on for strategic sessions 15:57 — What’s inside Behind the Shot 16:33 — Live call details in BTS + new pricing module 17:16 — How to join the course and get $150 off! CONNECT WITH MADDIE: Instagram Website LINKS Behind the Shot: the full system of planning, posing, shooting, and delivering, so you can stop feeling like an imposter and start showing up like the expert brand photographer you are. $150 off with code SUMMER25! The August summer sprint inside BTS includes live calls, a new pricing module, and the accountability you've been needing to actually finish the course Roxanne's TIP podcast episode Full show notes

    20 phút
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Take It Personally, hosted by professional brand photographer Maddie Peschong, shares advice to help you grow your personal brand to stand out from the noise and thrive, even in the most saturated markets. Episodes feature business and marketing advice, branding expertise, and real stories and inspiration from creative professionals all over the world.

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