On this episode of The Dwayne Kerrigan Podcast, Dwayne is joined by Ron Tite - award-winning creative director, author, comedian, and founder of Church+State - for a conversation that unpacks the real meaning of purpose in business. Ron has spent decades helping global brands like Google, Walmart, and Microsoft align what they believe with how they grow. In this candid conversation, he explains why most companies get their purpose wrong, how to articulate what truly drives your business, and why belief - not branding - is the foundation of sustainable success. Ron shares tangible frameworks straight from his latest book, The Purpose of Purpose, and shows how every entrepreneur can stop chasing trends and start building a company rooted in integrity, clarity, and long-term impact. Highlights: 00:00 –Three-line purpose formula 01:00 – Introduction 03:15 – On balancing creativity and business 06:10 – Lessons from Best Buy’s leadership 08:40 – What business’ can learn from artists 10:15 – Sacrificing ideals leads to a loss of integrity 15:00 – Belief helps drive what you sell and how you grow 19:00 – The five modern business constituents 27:00 – Ron expands on his three-line formula 29:00 – The Savannah Bananas example: reinventing baseball by redefining the rules 35:30 – Vision is good, purpose is better Key Takeaways: Purpose Is Practical, Not Promotional - It’s not about charity statements, it’s about aligning belief with how you make money.Focus on the Ecosystem - Shareholders, customers, employees, suppliers, and communities all define modern success.Stop Copying Competitors - Innovation begins when you stop painting “pink” just because everyone else does.Belief Drives Growth - Purpose clarifies where your next product, hire, and customer come from.Integrity Over Imitation - The moment you sacrifice your ideals for sales, you lose both. Quotes: “Purpose is a fundamental belief that drives what you sell and how you grow.” - Ron Tite “A belief and a purpose is strategically linked to where you make your money.” - Ron Tite “The second I sacrifice my ideals and my pursuit of what I think is true, to match up with your desire and what you want to buy, I have lost all my integrity and I have no more business.” - Ron Tite “Business people can get in their head, and there’s that saying - once you’re in your head, you’re dead.” - Dwayne Kerrigan Resources Mentioned: Everyone’s An Artist - Or At Least They Should Be - by Ron TiteThink Do Say - by Ron TiteThe Purpose of Purpose - by Ron TiteSavannah Bananas (Jesse Cole) case study Ron Tite is an entrepreneur, speaker, and best-selling author. He has been a creative director for some of the world’s most respected brands including Air France, DoorDash, Evian, Google, Intel, Microsoft, and Volvo. He’s the founder and chief strategy officer of Church+State, co-founder of advertising holding company Group 219, and an investor/ advisor to Wavy, the culture OS for distributed teams. He’s the best-selling author of 3 books: Everyone’s An Artist - Or At Least They Should Be (HarperCollins, 2016), Think Do Say (Page Two, 2019), and The Purpose of Purpose (Page Two, 2025). Links: Website: https://rontite.com/ Facebook: https://www.facebook.com/profile.php?id=61574805686652 TikTok: https://www.tiktok.com/@rontite Instagram: a href="https://www.instagram.com/rontite" rel="noopener noreferrer"...