Business Origin Stories for Entrepreneurs, Coaches, and Leaders

Amy Schutte
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Business Origin Stories is the podcast for leadership, life, and business. This show features coaching calls and heart-to-heart conversations with successful entrepreneurs, leaders, authors, and experts. Join your host, Amy Schutte, a business coach and brand strategist, as she dives into ways to create stand-out brands and aligned businesses through storytelling and proven business frameworks.  At its core, Business Origin Stories is a recognition that the stories we tell are our greatest currency. 

  1. -4 ДН.

    85: Leading Through Loss: How to Navigate Grief in Business with Dr. Lynda Reid

    Send us a text Grief in leadership is real—and most entrepreneurs don’t get a playbook for it. In this powerful conversation, TEDx speaker and transformational coach Dr. Lynda Reid joins host Amy Schutte on Business Origin Stories to talk about navigating grief, burnout, and big life pivots while still leading teams and companies with clarity. Drawing on neuroscience, Positive Intelligence® (saboteurs vs. sage) and her M.O.R.E. framework (Meaning, Owning, Relationships, Emotions), Dr. Reid shares how to move from the reflexive “yeah, but…” to a confident “hell, yes.” She also offers grounded practices for staying present in hard seasons, supporting grieving colleagues, and rebuilding momentum in your business after loss. You’ll learn: Why grief isn’t “stages”—it’s a lifelong companion and how to work with it, not against itThe most common leadership saboteurs and how to quiet them in real timeA simple tactile exercise to reset your nervous system during tough meetingsHow founders can hold results loosely (and still hit goals)M.O.R.E.: a practical lens for meaning, identity, relationships, and emotional fluency in businessLanguage shifts that change pricing confidence (e.g., “I receive” vs. “my price is”)If you’re an entrepreneur or leader navigating loss, change, or uncertainty, this episode will meet you with honesty—and real tools to keep going. Website: https://drlyndareid.com/Instagram: https://www.instagram.com/drlyndareidLinkedIn: https://www.linkedin.com/in/drlyndareid/Instagram: @amyschutte_ Work with us: www.hudsonandco.co

    37 мин.

  2. 7 ОКТ.

    84: Stop the Busywork: How AI Agents Cut Costs, Save Time & Boost Creativity

    Send us a text What if an AI agent could give you back 10+ hours a week and save six figures this year? In this solo episode, host Amy Schutte shares how she quietly tested and built AI systems for small businesses—and the exact agent that’s projected to save a client $100,000+ in 12 months. You’ll hear Amy’s two strongest (and slightly spicy) opinions about AI, why it must be handled with care, and how to make your business fertile and sustainable—not burned out. Amy also reveals a striking response from ChatGPT to the question, “How do humans survive when AI takes over?”Spoiler: the win isn’t man vs. machine—it’s human + machine. You’ll learn: What AI agents can actually do for small businesses (with real examples)How to reclaim time by automating admin, content, and customer serviceThe Fertile Business lens: systems that nourish your brand (not drain it)The #1 mindset shift for pricing and value when using AI in your workflowGuardrails and ethics: how to adopt AI without losing your brand’s soulMini use cases: a bakery freeing hours from captions & inbox, a realtor closing more deals with instant follow-ups, and a coach turning expertise into a consistent content flywheel. If you’re ready to stop drowning in busywork and start building a business that’s alive—this episode is your roadmap. Instagram: @amyschutte_ Work with us: www.hudsonandco.co

    24 мин.

  3. 30 СЕНТ.

    83: How Ellie Steinbrink Turned a Passion for Style Into a Pathway to Self Trust

    Send us a text What if the way you show up in your clothes could transform how you lead, work, and live? In this episode, I sit down with stylist and coach Ellie Steinbrink, who shares her journey from 20 years in marketing to building a business rooted in authenticity and style. After losing her job during the pandemic,Ellie leaned into her lifelong passion and discovered that style can be a doorway into self trust, empowerment, and the freedom to break the rules. We talk about:  👗 How Ellie’s career pivot revealed a deeper calling around style and authenticity  👗 The role meditation played in giving her clarity and courage  👗 Why imposter syndrome shows up when we follow a new path, and how to work through it  👗 Practical ways to rewrite the “rules” we’ve absorbed about how women should dress  👗 How self trust in style translates into leadership, confidence, and everyday life If you’ve ever felt stuck in old narratives about what you should wear or who you should be, this episode will remind you that standing out is the goal — not fitting in. --- Connect with Ellie: elliesteinbrink.comInstagram: @style.decodedLinkedIn: @elliesteinbrinkOr grab a copy of Ellie's Style Mindset Reset to find out what you may need to let go of in order to make an incredible and lasting style transformation. Instagram: @amyschutte_ Work with us: www.hudsonandco.co

    53 мин.

  4. 23 СЕНТ.

    82: Building Your Personal Brand in Just 15 Minutes a Day With Ed Troxell

    Send us a text What if showing up on video didn’t have to feel overwhelming — and could actually become the easiest way to grow your brand? In this episode, I’m joined by Ed Troxell, personal brand coach and video strategist, who helps entrepreneurs stand out online without getting lost in the tech, the hustle, or the self-doubt. Ed shares how he went from dreading video to launching his own daily talk show, and how that experience shaped the simple system he now teaches his clients. We talk about:  🎥 Why video is the fastest path to building trust and visibility  🎥 The most common excuses holding people back and how to move past them  🎥 Ed’s “Just 15” method for showing up consistently without burning out  🎥 How to reframe your self-talk so you actually enjoy hitting record  🎥 Real client results (including doubling business in just six months) Whether you’re a realtor, coach, or creative entrepreneur, this conversation will help you ditch the perfectionism, show up as yourself, and finally put video to work in your business. --- Connect with Ed: edtroxell.comInstagram: @edtroxellcreativeigLinkedIn: @edtroxell👉🏻 And don't forget to grab Ed's Free Visibility Plan — the first step to marketing your business in just 15 minutes a day. Instagram: @amyschutte_ Work with us: www.hudsonandco.co

    45 мин.

  5. 16 СЕНТ.

    81: Lessons in Reputation and Trust From Jennifer Kaplan

    Send us a text What if the key to growing your business wasn’t just marketing harder, but learning how to share your story with credibility and trust? In this episode, I’m joined by Jennifer Kaplan, founder of Evolve PR and Marketing and one of the top voices in the PR world today. Over the past 20 years, Jennifer has built the largest PR firm in Arizona, serving more than 100 clients across industries — and she knows what it takes to create visibility that actually moves the needle. We dive into Jennifer’s journey from starting her company at age 30 to scaling a thriving agency, and she shares powerful insights every entrepreneur can use to strengthen their reputation and brand presence. You’ll hear:  ✨ Why PR, branding, and marketing are different, and why you need all three  ✨ The surprising power of earned media (and how to leverage it long after it airs)  ✨ How to know when your business is ready for PR  ✨ Creative ways to use awards, rankings, and recognition to build credibility  ✨ What business owners need to understand about reputation in a world where impressions matter more than ever Whether you’re brand new to PR or considering your next big visibility move, this conversation will help you think differently about how to show up, share your story, and build lasting trust with your audience. --- Connect with Jennifer: www.evolveprandmarketing.comInstagram: @evolveprandmarketingLinkedIn: @jennifer-kaplan-b331948Instagram: @amyschutte_ Work with us: www.hudsonandco.co

    44 мин.

  6. 9 СЕНТ.

    80: The Intersection of Motherhood and Entrepreneurship With Crystalee Beck

    Send us a text What if building a business didn’t mean climbing the corporate ladder, but creating one that actually fits your life as a mom? In this special throwback episode, I’m joined by Crystalee Beck — mom of four, serial entrepreneur, and founder of The Mama Ladder and Comma Copywriters. Crystalee has been paving the way for women at the intersection of motherhood and entrepreneurship, showing us what it looks like to grow thriving companies while honoring our values, families, and energy. Her wisdom in this conversation sparked more emails and DMs from listeners than any other episode I’ve recorded — and for good reason. Crystalee is transparent, practical, and deeply inspiring. We talk about: ✨ How she built two businesses from scratch while raising little ones ✨ The hard but powerful decision to pause her passion project during COVID ✨ What it looks like to design a “life first” business and team culture ✨ Why protecting your time and energy is the most sustainable growth strategy ✨ The story behind The High Five Grant for Moms and how you can apply Whether you’re just starting your business with babies at home or you’re ready to scale with intention, this conversation will encourage you to step into your own version of success. 🎧 Listen in — and if you’re a mom with a business who’s made at least $10K in revenue, apply for the High Five Grant at https://themamaladder.com/grant. Applications are open through September 30, 2025! Instagram: @amyschutte_ Work with us: www.hudsonandco.co

    58 мин.

  7. 2 СЕНТ.

    79: People First Leadership with Rick Harris

    Send us a text Leadership gets talked about in terms of strategy and performance, but the truth is, it always comes back to people. That’s the heartbeat of my conversation today with Rick Harris. Rick is the CEO of the Association of Proposal Management Professionals (APMP), a 30+ year nonprofit leader, and a former radio DJ with an incredible story to share. What I love most about Rick is how he leads with connection to create teams and communities that thrive because relationships come first. In this episode, we talk about:  Rick’s surprising leap from radio into association leadershipWhy authentic conversations matter more than endless emails and Slack messagesHow trust, transparency, and equal pay build retention and loyaltyPractical networking tips you can use whether you’re leading a team or growing your businessRick reminds us that personal connection fuels both healthy culture and sustainable business at the same time. If you’re ready for a fresh perspective on leadership, relationships, and what it really takes to build something that lasts, this conversation will encourage you and give you plenty to put into practice. --- Connect with Rick: Website: http://www.apmp.orgLinkedIn: https://www.linkedin.com/company/apmpInstagram: @amyschutte_ Work with us: www.hudsonandco.co

    1 ч. 7 мин.

  8. 26 АВГ.

    78: How Jen Beyers Turned Client Problems Into a Second Business

    Send us a text What does it take to go from bootstrapping a beauty business in your spare bedroom… to running two growing brands and leading a team of 60? This week, I’m joined by Jen Beyers — founder of Evrmore Extensions and co-CEO of Rare Bird Beauties, a Chicago-based bridal hair and makeup agency. Jen started out doing hair for friends on the weekend and built her career one client (and one apartment salon) at a time. Now, she’s known for both her artistry and her systems. Her companies serve hundreds of clients each year, and she’s carved out a niche that didn’t exist before by creating high-quality, color-matched extensions that solve a major pain point for stylists and brides alike. Inside the episode, we talk about: How Jen spotted a gap in the market and turned it into a thriving product lineWhat it really looks like to run two companies (with 60 contractors and five kids)Building a business with your romantic partner, and keeping work and life separate when things get hardThe repair process that saved her co-founder relationshipHow radical candor and clear roles keep their team aligned and their vision strongWhy business valuation matters - and what she learned the hard wayThis one is full of gold for anyone navigating business partnerships, building something from scratch, or leading while holding a lot. Jen is smart, grounded, and generous, and this conversation will leave you thinking about how to grow with intention, not urgency. --- Connect with Jen: evrmoreextensions.comInstagram: @evrmoreextensionsInstagram: @amyschutte_ Work with us: www.hudsonandco.co

    36 мин.
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Business Origin Stories is the podcast for leadership, life, and business. This show features coaching calls and heart-to-heart conversations with successful entrepreneurs, leaders, authors, and experts. Join your host, Amy Schutte, a business coach and brand strategist, as she dives into ways to create stand-out brands and aligned businesses through storytelling and proven business frameworks.  At its core, Business Origin Stories is a recognition that the stories we tell are our greatest currency. 

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