5MT

DSG
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  • Updated Biweekly

Introducing DSG's 5MT Podcast, where we draw inspiration from the annual 3MT competition for PhD candidates, challenging them to explain their research in 3 minutes or less. Our VP of Marketing became obsessed with these presentations, as they distill complex research into bite-sized concepts. We knew instantly that this format would be perfect for our podcast, delivering jargon-free marketing insights that are easy to understand. In each 5-minute episode, we'll dive into a marketing topic, giving you the essentials without the time commitment.

  1. 11/04/2024

    5MT Episode 23: Brand Suitability

    In this week's episode Mike and Paige are asked "What is Brand Suitability and how can businesses keep it in mind when discussing their marketing plans?" Tune in for great insights and recommendations in this quick, breezy format. We value and appreciate your feedback. If you have any questions for future episodes, leave a comment!

    9 min

  2. 10/21/2024

    5MT Episode 22: Impact Of AI on Local Listings

    In this week's episode Mike and Paige are asked "What is the impact of AI on Local Listing?" Tune in for great insights and recommendations in this quick, breezy format. We value and appreciate your feedback. If you have any questions for future episodes, leave a comment! Also check out Paige's Article on Listing Management Here: https://www.linkedin.com/feed/update/urn:li:activity:7236790626074116097

    11 min

  3. 10/07/2024

    5MT Episode 21: Decoding Conversions

    In this week's episode Mike and Paige are asked "What is a conversion and how can we decode them? Tune in for great insights and recommendations in this quick, breezy format. We value and appreciate your feedback. If you have any questions for future episodes, leave a comment!

    11 min

  4. 09/23/2024

    5MT Episode 20: Jessica Capistrant, President of Phoenixville Regional Chamber of Commerce

    Here at DSG Local, we are proud members of the Phoenixville Regional Chamber of Commerce and post frequently about the networking events hosted by the Chamber. In this week's special 5MT Episode, we flip the script as Paige and Mike welcome Chamber President Jessica Capistrant as our guest! In this interesting and highly informative interview you will learn all about the Chamber, the excellent work they do to support local SMB's, and some of the exciting upcoming events on the calendar. We value and appreciate your feedback. If you have any questions for future episodes, leave a comment!

    21 min

  5. 09/09/2024

    5MT Episode 19: Media Planning

    In this week's episode Mike and Paige are asked "What is a media plan? Explain the process of media planning." Tune in for great insights and recommendations in this quick, breezy format. We value and appreciate your feedback. If you have any questions for future episodes, leave a comment!

    11 min

  6. 08/26/2024

    5MT Episode 18: UTM Parameters

    In this week's episode Mike and Paige are asked "What is a UTM Parameter?  How is it generated and what is it used for? They decided to bring in a guest to 5MT: John Feddern, Marketing Director at DSG to take the lead for this episode. Tune in for great insights and recommendations in this quick, breezy format. We value and appreciate your feedback. If you have any questions for future episodes, leave a comment!

    9 min

  7. 08/12/2024

    5MT Episode 17.2: Power Tools Bundle Continued

    In part 2 of this episode Mike and Paige finish explaining the last two components of DSG Local’s Data Power Tools Bundle and how they can help SMBs. This episode will include the last two: Performance & ROI Tracking and Local Intelligence. Tune in for great insights and recommendations in this quick and breezy format. We value and appreciate your feedback. If you have any questions for future episodes, leave a comment!

    10 min

  8. 08/05/2024

    5MT Episode 17.1 Data Power Tools Bundle

    In this week's episode Mike and Paige are asked to "Explain the four components of DSG Local’s Data Power Tools Bundle and how they can help SMBs. This episode will include the first two: DBI and Reputation Management. Tune in for great insights and recommendations in this quick and breezy format. We value and appreciate your feedback. If you have any questions for future episodes, leave a comment!

    14 min
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About

Introducing DSG's 5MT Podcast, where we draw inspiration from the annual 3MT competition for PhD candidates, challenging them to explain their research in 3 minutes or less. Our VP of Marketing became obsessed with these presentations, as they distill complex research into bite-sized concepts. We knew instantly that this format would be perfect for our podcast, delivering jargon-free marketing insights that are easy to understand. In each 5-minute episode, we'll dive into a marketing topic, giving you the essentials without the time commitment.

Information

  • Creator
    DSG
  • Years Active
    2K
  • Episodes
    25
  • Rating
    Clean
  • Copyright
    © DSG
  • Show Website
    5MT