#5Things: This Week in Social

Grey Group
  • 5.0 (9)
  • BUSINESS NEWS
  • UPDATED WEEKLY

Each week Grey brings you five important things happening in the world of social and digital media.   This round table panel covers platform updates, creative inspiration, stories in the news, and more.   Powered by Grey, Famously effective since 1917

  1. Take 5

    04/12/2024

    Take 5

    Listen to this episode for a special announcement about what's going on with #5Things.

    10 min
  2. TikTok is Facing the Music

    03/11/2024

    TikTok is Facing the Music

    All eyes are on TikTok this week and they contend with Congress, are seeing less brand engagement, and everyone is talking about "Who TF Did I Marry?" The 5 Things:  Congress Revisits TikTok Ban Amid National Security ConcernsBrands are seeing less engagement on TikTokMeta Predicts the FutureTarte’s Brand Trips: Are consumers over it?Reesa Teesa and the Honesty EraSources: Reuters, SMT, NYT Hosts: Joey Scarillo, Shylene Radinsky, Jayda Hinds   To subscribe to our newsletter, click HERE Email us: Podcasts@Grey.com

    21 min
  3. Grey’s 2024 Super Bowl Trends Report

    02/26/2024

    Grey’s 2024 Super Bowl Trends Report

    This week Grey dives into Super Bowl 58 trends!  According to Nielsen the 2024 Super Bowl was the second most watched TV program of all time only behind was the 1969 moon landing broadcast. The game was watched on CBS, Paramount+, and Nickelodeon to a whopping 123 million viewers. Joey Scarillo and Mijal Buchsbaum discuss their favorite THINGS from brands who advertised during the game, and of course Taylor Swift!    The 5 Things:  Brands tapping into scarcity. Two celebrities are better than one! Brands and Fever Dreams.Mascots Never Die! The Taylor Swift of it all!Hosts: Joey Scarillo, Mijal BuchsbaumSources: Brandwatch, Adweek, Sportico & iSpot.tv, Nielsen estimates from Forbes; Numerator Special Thanks: Gabrielle Marchand, Claire Heaps, Samantha Fischer, Jean Donahue, Gabriella Mercier, Shylene Radinsky, Emily Rizzo,  Montana Allen, Brianna Hunt, Will Leonard, Alix Black and Ari Santana To subscribe to our newsletter, click HERE Email us: Podcasts@Grey.com

    26 min
  4. Your Friend Facebook Turns 20

    02/13/2024

    Your Friend Facebook Turns 20

    This week we wish Facebook a happy 20th birthday, discuss AI tools that help shoppers, dive into a host of trend reports, and so much more.   The 5 Things:  Happy Birthday to Facebook, who turns 20!Amazon rolls out new AI tools to help shoppers. A slew of trend reports explore the latest in social behaviors. Walmart steps into the ring against Amazon's omnichannel ecomm tech. TikTok continues to incentivize creators towards shoppable posts. Sources: Aljazeera, Reuters, Pew Research, Instagram, Pinterest, TikTok, pymnts.com, Social Media Examiner Hosts: Joey Scarillo, Abby Ness, Rick Shuman    To subscribe to our newsletter, click HERE Email us: Podcasts@Grey.com

    28 min
  5. Florida Ban

    02/06/2024

    Florida Ban

    This week on the pod, we dive into the potential social media bans in Florida and break down stories from Meta, X formerly Twitter, and BeReal plus the return of One More Thing! The 5 Things:  Florida Houses passes a bill to ban social media for teens Meta launches Llama, an AI programming tool, to compete with GitHub Copilot Meta announced a new program to share data with academics In December, Threads it reached top 10 downloads, X reached No. 36 BeReal (like we predicted 😉) adds celebs and brands One more thing: Elmo asked "How is everybody doing?" and the internet was not greatSources: AP, Business Insider, The Verge, Social Media Today, Tech Crunch, Social Media Today, NYT, BBC Hosts: Joey Scarillo, Daniel Avon, Jayda Hinds   To subscribe to our newsletter, click HERE Email us: Podcasts@Grey.com

    30 min
  6. Ghosted by AI

    01/15/2024

    Ghosted by AI

    This week X pivots to video, AI tricks people, and TikTokers are mad at the kids in Sephora. We break it all down and share our resolutions!  The 5 Things:  X has TV shows now?Instagram Adds New Restrictions for Teens Watch out for… AI Books?Tiktokers rant about ‘Sephora Kids'People are Getting Emotionally Attached to Chat BotsSources: Social Media Today, Rueters, Wired, Distractify Hosts: Joey Scarillo, Jayda Hinds, Kofi Roberts To subscribe to our newsletter, click HERE Email us: Podcasts@Grey.com

    25 min
  7. Party Pod: What's Next in 2024

    12/18/2023

    Party Pod: What's Next in 2024

    As 2023 draws to a close we pod-tificate about 2024! It’s our annual Party Pod with five panelists – we’re discussing what we see for the future of social media in the year ahead our favorite Things from 2023. We get into dating apps, subscription based social media, de-influence, Meta, and X, and we break down how AI will be intertwined with all of it. (Plus a few surprises!) The 5 Things:  The future of dating appsWhat a world of subscription social apps might looks likeDe-InfluencingWhat's next for InstagramX’s next chapterHosts: Joey Scarillo, Beth Rolfs, Hannah Loeff, Caine Fair, Daniel Avon, Jessica Womack To subscribe to our newsletter, click HERE Email us: Podcasts@Grey.com

    39 min
  8. FOMO and Four Letter Words

    12/11/2023

    FOMO and Four Letter Words

    This week on the pod, Elon had some four letter words for advertisers and FOMO is a key driver of what keeps us on social platforms.  The 5 Things:  Elon Musk has Some Choice Words for Advertisers A New Study Suggests Young People Are Only on Social because of FOMOTikTok has launched a new series of Creative Cards, data-backed prompts designed to help businesses thinking on content ideasThe older population in China are using social apps to find connectionsInstagram launches podcast with Doja Cat and Ice Spice called Close Friends OnlyHosts: Joey Scarillo, Alix Black, Abby Ness To subscribe to our newsletter, click HERE Email us: Podcasts@Grey.com

    23 min
See All (193)

Ratings & Reviews

5
out of 5
9 Ratings

About

Each week Grey brings you five important things happening in the world of social and digital media.   This round table panel covers platform updates, creative inspiration, stories in the news, and more.   Powered by Grey, Famously effective since 1917

Information

You Might Also Like