6. With a Focus on Joy | Jaime Robinson, Joan Creative

Jaime Robinson is the co-founder and chief creative officer of Joan Creative, an independent agency based out of New York. When the business was founded four years ago they did it in the belief that they could help modernise legendary brands using weapons of cultural IQ that have made modern brands sensations.

But how do you draw upon that arsenal when the shifting sands of culture give way to a sudden earthquake?