657: The Art of Earned Media Coverage: Insights from a PR Veteran

Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media.

In Episode 657 of "The Business Storytelling Show," we discuss:

• What is earned media?
• Isn't it just news coverage, basically?
• Why is earned media so credible, as mentioned in the book?
• How to get earned media coverage

Join us and grab a copy of Amanda's book here: https://amzn.to/3VlHLbI