Brian Clark is a serial digital entrepreneur who's started several 7-figure businesses -- and one 8-figure business that was recently acquired. Drawing upon his own 20-year evolution from solo to CEO (and back again), Brian provides compelling stories and actionable strategies for ambitious freelancers and creative entrepreneurs looking to live the "7-Figure Small" lifestyle.
Notable guests include Seth Godin, Dan Pink, Jenny Blake, Tim Ferriss, Henry Rollins, Laura Roeder, Michael Stelzner, Chris Brogan, Emily Thompson, Darren Rowse, Andrew Warner, John Lee Dumas, Kathleen Shannon, and Gary Vaynerchuk.
How Nerd Fitness Succeeds with Intersectional Positioning
We’ve talked a lot about positioning on this show. In a crowded content ecosystem, you can’t just publish general content for a general audience and expect any response other than general indifference.
You have to position yourself and your content so that you matter in a particular way to a particular group of people.
And as the Internet landscape gets more advanced, with more content options available, even a single level of positioning isn’t enough. For example, you can’t just be “fitness” and expect to make a dent. Or you can’t just target nerd culture and expert to be heard above the noise.
But what if you combine two seemingly unrelated niches into one? Now, instead of struggling to be heard by the masses at the edges of the Venn Diagram, you can really matter to the people at the intersection in the middle.
And that’s exactly what Steve Kamb did when he created Nerd Fitness. It's also what Brian Clark did with Copyblogger. And today, we’re going to discuss how Steve and Brian have succeeded with intersectional positioning, and why it may be a path you want to go down in your quest to really matter to an audience.
We also discuss a few fun headlines -- on the Metaverse, keyword research, and the best jobs for freelancers -- and then answer a few questions.
• State of the Metaverse 2021 (https://medium.com/the-challenge/state-of-the-metaverse-2021-9f032fed655b)
• There Are Four Kinds of Keyword Research; Make Sure You’re Doing the Right One(s) (https://sparktoro.com/blog/there-are-four-kinds-of-keyword-research-make-sure-youre-doing-the-right-ones/)
• 5 Freelance Jobs That Are In Demand Now (https://www.forbes.com/sites/nextavenue/2021/05/07/5-freelance-jobs-that-are-in-demand-now/?sh=ae0a5c163180)
To access the full show notes: https://unemployable.com/podcast/intersectional-positioning/
Joe Pulizzi on NFTs and Building Your Personal Content Empire
With Joe Pulizzi in the house, could we be talking about anything other than content? Come on. This is the founder of Content Marketing Institute and author of the soon-to-be-rereleased Content, Inc. that we're talking about here. Content is Joe’s brand.
But not content for content’s sake. If you are still clinging to the idea that “content is king,” you need to disabuse yourself of that notion immediately.
Content is not king. The right content, in the right context, for the right people, and within the confines of the right business model — that’s your winning combo.
It’s how you go from a dime-a-dozen online content creator to a true content entrepreneur — someone who serves an audience on the way toward building a 7-Figure Small business, a personal enterprise, or whatever else gives you the lifestyle and freedom you desire.
This week, we learn from Joe’s experience and wisdom in this area, and the new frontier he's blazing by incorporating crypto and NFTs into his new project, The Tilt.
Oh, and Brian may know a thing or two about this also. 😉
We also discuss a few fun headlines — Twitter's push with Spaces and how creators can use NFTs to their advantage — and then answer a good listener question.
Access the full show notes at: https://unemployable.com/podcast/joe-pulizzi-nft/
Paul Jarvis on Building a Personal Enterprise While Ditching the Personal Brand
This week, we continue with the themes from the past couple of weeks: building a personal enterprise and the growing trend of unretirement.
The question is: where does building a personal brand play into all of this?
Do you need to build a personal brand to build a personal enterprise? Are they the same thing? (No.)
Do you need it at the beginning in our social media-conscious world, but are you then able to ditch it later once the demands of a personal brand are no longer necessary to serve the ends of the enterprise?
There aren’t many people more qualified to discuss this topic than Brian Clark and Paul Jarvis. Both have built successful personal enterprises, each without leaning fully into the personal brand focus that so many online-based entrepreneurs focus on.
What can we learn from their examples and experiences? In this episode, we find out.
We also discuss two meaty headlines — the controversy at Basecamp and the trouble with entrepreneurship culture — and answer some listener questions.
• Breaking Camp by The Verge (https://www.theverge.com/2021/4/27/22406673/basecamp-political-speech-policy-controversy)
• Silicon Valley's Secret (https://money.cnn.com/mostly-human/silicon-valleys-secret/)
Access the complete show notes at http://unemployable.com/podcast/paul-jarvis
What’s Your Unretirement Plan?
The "unretirement" trend started with bored retired people going back to work.
Then it became a planning mechanism for those nearing retirement to set up their next thing.
Now, it’s applied to anyone who thinks it's ridiculous to do something you hate just so you can retire by a predetermined age. Why not just start living the life you want now ... and then keep going with it?
That is the topic of this week's discussion on 7-Figure Small. Brian Clark delves into what unretirement is, the societal and technological trends that are converging to make it more necessity than option, and some surprising statistics about the future of the digital nomad lifestyle.
And, of course, how the personal enterprise plays into it all.
Case Study: The SaaS Path to Personal Enterprise
You are probably starting to notice a theme here on 7-Figure Small.
Two weeks ago, Brian introduced the concept of the personal enterprise here on this podcast, having written about it several times over at Further.
Then last week, Brian Gardner joined us to trace his history from side hustle design to sustainable, scalable enterprise.
And this week, our guest Laura Roeder gives us another opportunity to experience a personal enterprise case study straight from the trenches.
Her journey from social media consultant to founder of multiple SaaS success stories is an inspiring one, and she’s here to share it with us -- the good and the bad -- so we can learn from her example and put the lessons into action as we pursue our own personal enterprises.
We also discuss headlines about so-called "outrage marketing," Prince Harry's new job (and why it's relevant to an audience of unemployables), and ambassador marketing for email newsletters. Plus a few listener questions at the end.
To access the show notes for this episode, including all links mentioned, visit: http://unemployable.com/podcast/personal-enterprise-laura-roeder
The Personal Enterprise in Practice
Last week, Brian and I discussed the personal enterprise in theory. This week, it's time to discuss the personal enterprise in practice.
And who better to lead such a discussion than two people who have each built mature personal enterprises of their own?
Brian Clark and Brian Gardner. (Also known as BC an BG to anyone who worked at Copyblogger.)
They started out as competitors, eventually became successful partners at Copyblogger Media, and now have moved into that sweetest of entrepreneurial spots where they are letting their passion and enthusiasm guide their choices for what to work on next.
What’s it take to get there? Find out this week in the return of 7-Figure Small Live -- which means in addition to our main topic you always get headlines and some Q&A at the end.
• I’m Stepping Down as Copyblogger CEO (href="https://copyblogger.com/stepping-down/)
• Wix Takes On WordPress by Bringing to Life the Frustrations of Website Management (https://www.adweek.com/creativity/wix-takes-on-wordpress-with-ads-that-bring-the-frustrations-of-website-management-to-life/)
• Wix Ad: Conflicting Plugin (https://www.youtube.com/watch?v=tffn1sW1VSg)
• Will Gen X Women Rule the World? (https://further.net/gen-x-women/")
To access the full show notes, visit: https://unemployable.com/podcast/brian-gardner/
Great Podcast, fantastic interviews!
Wonderful podcast, high audio quality and even higher quality content!
Brian, host of the 7 Figure Small Business - Unemployable podcast, highlight all aspects of entrepreneur and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
Awesome - No Hype
The information and discussions are totally awesome and worth millions. True advice with regards to building a long term business with real a tribe you can grow and nurture.