155 episodes

Brian Clark is a serial digital entrepreneur who's started several 7-figure businesses -- and one 8-figure business that was recently acquired. Drawing upon his own 20-year evolution from solo to CEO (and back again), Brian provides compelling stories and actionable strategies for ambitious freelancers and creative entrepreneurs looking to live the "7-Figure Small" lifestyle.

Notable guests include Seth Godin, Dan Pink, Jenny Blake, Tim Ferriss, Henry Rollins, Laura Roeder, Michael Stelzner, Chris Brogan, Emily Thompson, Darren Rowse, Andrew Warner, John Lee Dumas, Kathleen Shannon, and Gary Vaynerchuk.

7-Figure Small with Brian Clark Brian Clark

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Brian Clark is a serial digital entrepreneur who's started several 7-figure businesses -- and one 8-figure business that was recently acquired. Drawing upon his own 20-year evolution from solo to CEO (and back again), Brian provides compelling stories and actionable strategies for ambitious freelancers and creative entrepreneurs looking to live the "7-Figure Small" lifestyle.

Notable guests include Seth Godin, Dan Pink, Jenny Blake, Tim Ferriss, Henry Rollins, Laura Roeder, Michael Stelzner, Chris Brogan, Emily Thompson, Darren Rowse, Andrew Warner, John Lee Dumas, Kathleen Shannon, and Gary Vaynerchuk.

    Serve Fewer People, Make More Money

    Serve Fewer People, Make More Money

    When you’re starting a new business, it’s tempting to aim too big. Reach millions, and serve hundreds of thousands of customers.

    That’s a nice idea, but in reality, often your efforts to reach everyone lead to diluting your message, influence, and impact. Worse, without a clearly defined audience, you may end up reaching very few people at all.

    Jeff Goins thought he had to go big, and he succeeded. A few years ago, he launched a bestselling book, generated a million dollars in revenue for the first time, and acquired 17,500 customers for his online courses and programs.

    What did he end up with, other than the money? A ton of stress and dissatisfaction.

    Part of the problem was that Jeff didn’t really know the people he was serving. Worse, many of them hadn’t arrived at the solution they wanted through the mass education programs that he was selling.

    So Jeff made a radical decision -- he would work with only 100 people a year going forward. And he would still maintain his 7-figure revenue, except with higher profit margins due to lower overhead and a lot less stress.

    Sound impossible? It’s not at all. In fact, serving a small well-defined group of people delivers more value to those people, and therefore can be more lucrative. And the non-monetary upside includes more influence and impact, and more professional satisfaction.

    How many people do you need to work with to create the change (and the revenue) you want to make? Is it 10? 100? 1000? Listen in for guidance that may change the way you think about the people you choose to serve with your business.

    Article: https://goinswriter.com/100-person-rule/

    ***

    To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/

    This episode is brought to you by Freshbooks, easy-to-use cloud accounting software for people just like you. They’re offering a 30-day, unrestricted and no credit card required free trial to listeners of the show. To claim it, just click http://freshbooks.com/unemployable and make sure to enter UNEMPLOYABLE in the “How Did You Hear About Us?” section.

    • 45 min
    When Scale is the Opposite of Success

    When Scale is the Opposite of Success

    When Mike Brcic started his mountain-bike tour company, it was slow going at the beginning.

    The first year, his company Sacred Rides had one client. In year two, the startup experienced 100% growth -- two clients.

    Fast forward, however, and Sacred Rides became a complicated business doing 7-figures in annual revenue with investors and lots of employees -- operating in over 40 countries.

    Fantastic right? From the outside it would seem so, but Mike was far from happy. Very far.

    What he found is that pursuing scale for scale’s sake is ultimately deeply unfulfilling. Most of the time it’s an ego’s hungry quest for recognition and validation.

    So Mike carefully planned to remove himself from the business, and eventually sold it. He had already started the business that would become Mastermind Adventures, a new but intentionally much smaller business that fulfills his sense of passion and purpose.

    Now, Mike is inspired by asking bigger questions:

    • If the purpose of an entrepreneur isn’t to scale, then what is it?
    • What does it mean to live a good life?
    • Can a company remain small (and profitable) forever?

    These are the questions that essentially drive the creation of a 7-figure small business. Tune in to hear Mike and I discuss the answers in the context of Mike’s evolving entrepreneurial career.

    • 45 min
    How the “No Code” Movement Allows for Software Development by Non-Technical Entrepreneurs

    How the “No Code” Movement Allows for Software Development by Non-Technical Entrepreneurs

    I can remember the first time I used WordPress in 2005. It was such a joy to move from uploading individual HTML pages to a server via FTP, and simply hitting “publish” to see content go live.

    As I entered the premium WordPress market in 2008 as an entrepreneur, the idea was always to empower non-technical writers and other content creators to do more with their websites without code. Eventually, our design framework Genesis became widely accepted as the way to build WordPress sites quicker and easier.

    Now, the idea of “no code” software creation is gaining more and more traction. In other words, we now have software that allows us to make all sorts of other software without being a coder.

    This empowers creative people to make things that were once impossible -- at least without knowing how to code or hiring a developer. And that means a new generation of entrepreneurs are able to create powerful 7-Figure Small businesses that sell software and software-based services without investors and even employees.

    Ben Tossell is a vocal proponent of the “no code” and “without code” movement. His company Makerpad teaches non-technical founders and makers to use the powerful tools that open up an entire new avenue of product creation.

    Listen in to hear more about what “no code” can mean for your business. If you’re able to solve an audience problem with a software solution, you could be on your way to creating a product you never imagined you could on your own.

    *****

    This episode is brought to you by Freshbooks, easy-to-use cloud accounting software for people just like you. They’re offering a 30-day, unrestricted and no credit card required free trial to listeners of the show. To claim it, just go to FreshBooks.com/unemployable and make sure to enter UNEMPLOYABLE in the “How Did You Hear About Us?” section.

    • 35 min
    Why the Right Audience is the Key to Building Your Perfect Business

    Why the Right Audience is the Key to Building Your Perfect Business

    We're back!

    After a short hiatus, we're excited to be in your speakers and headphones again with a new episode of the Unemployable podcast … except that it's no longer called Unemployable. You may have noticed that the podcast now has a new name: 7-Figure Small.

    If you were listening last season, you'll be familiar with the concept of 7-Figure Small. The big idea is building a business with significant revenue potential that fits the lifestyle you desire — and doing it all without the stress and added complexity of investors and employees.

    In this episode, we review that big idea and then go over the three fundamentals to actually building a 7-Figure Small business: the Who, the What, and the How.

    We discuss:

    • The reality that content isn't king, but this is
    • Why creating huge amounts of content can actually be worse than a waste of time
    • The level of patience needed to build a minimum viable audience (and how to speed the process up)
    • The folly of mimicking someone else's “how”

    Oh, and we have a little fun briefly reminiscing about one of the most inexplicably funny SNL skits of all time.

    All of that and more on this week's edition of Unemp– err, 7-Figure Small. 😉

    • 33 min
    The Essential Photo and Video Tools For Freelancers

    The Essential Photo and Video Tools For Freelancers

    No matter what type of services you offer as a freelancer, having an arsenal of photo and video tools that can help you create high-quality graphics, images, and media is always a good idea.

    Even if you might not need them for client work, you can use these tools for your own marketing and business needs.

    Here are a few things you can do with photo and video tools:

    • Create quality, visually engaging graphics, videos, and other media on a budget.
    • Add value to your services without a ton of expense on your end (e.g., offering to create images for your client’s next social media campaign).
    • Build a cohesive brand for yourself without breaking the bank.

    Even if you’re not a designer or creatively inclined in that way at all, you can still make beautiful visuals to share with the world. Content creators, designers, and Jack and Janes of All Trades, this one is for you as Brian Clark provides our recommendations for the best photo and video tools for freelancers.

    ***

    This episode of Unemployable, and the entire Essential Tools for Freelancers series, is brought to you by FreshBooks — the leading invoicing and accounting software solution preferred by freelancers just like you.

    Right now you can try it yourself for 30 days absolutely free, no obligation or credit card required. Simply go to freshbooks.com/unemployable and enter “unemployable” in the “How did you hear about us?” section to get your free trial.

    • 11 min
    The Human Brand in an Age of Algorithms

    The Human Brand in an Age of Algorithms

    We’ve talked a lot about curation this season on Unemployable. And with good reason: a curation marketing strategy has proven to be an effective way to build a successful online audience and business in an age of content overload.

    But we also know that many of you are wondering just how viable it is for someone who is just now getting started. Aren’t big companies like Amazon, Facebook, and Apple at a major advantage because of their audience and reach? And haven’t many of the best niches already been gobbled up by existing curators?

    These are good questions. And as you’ll discover in this episode, the answers to these questions suggest that right now is still a great time to get start with curation marketing; in fact, it’s still early enough for you to experience a first-mover advantage, much like in the early days of blogging, podcasting, and other once-burgeoning strategies that have now reached stages of saturation.

    As Brian Clark and Jerod Morris discuss in this episode, there are major benefits to establishing your curation positioning in the market now and building a human brand that will be able to grow and evolve as technology does.

    • 30 min

Customer Reviews

D Scrivo ,

Awesome - No Hype

The information and discussions are totally awesome and worth millions. True advice with regards to building a long term business with real a tribe you can grow and nurture.

Tori Boats ,

I love the new direction

I love that you are open to discussing changes in your approach to business, focusing on the company of one, and continuing to share actionable content alongside your insight! Fabulous pivot to “Seven Figure Small” —Tori

SullivanWilliams88 ,

Great mindset

Love the insight provided.

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